Pitching and communication between small businesses and influencers with Britney Verta

If you are a small business or influencer then you do NOT want to miss today’s episode with Britney Verta, the mom boss behind the childrens’ boutique clothing brand Poppy Laurel. Britney and I break down the barriers between brand and influencer relationships in this raw and honest conversation!

In This Episode You Will Learn About:

• Who Britney is and what it takes to start a clothing brand (2:45)
• The extra effort and are that goes in to running a small business (7:00)
• How Britney finds influencers to work with (8:45)
• Being “burned” by influencers in a collaboration (14:25)
• Professional courtesy and what to do when a brand collaboration is not working out (18:25)
• The importance of contracts and deadlines in a partnership (19:20)
• Setting up realistic expectations to set up a collaboration for success (22:00)
• How to respond to a brand who reaches out for work in exchange for free products (22:45)
• The importance of follow up (26:30)
• Why free product posts are essential in influencer growth when starting out (31:31)
• Why it is ok to say no and respectfully decline (36:43)
• The value of content (and how to work with brands if you don’t have followers and reach (42:40)
• The important takeaways from this conversation (48:30)

Resources:

• Follow Poppy Laurel on Instagram
• Shop Poppy Laurel  Use the code MIPINSIDER for 20% off! Thank you Britney for that kind offer!