Pitching Powerhouse

Jen Berson
  • 5.0 (25)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Pitching Powerhouse

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

  1. How to Run Your Agency While Being a Present Mom

    6 HR. AGO

    How to Run Your Agency While Being a Present Mom

    Moms can have it all, but we don’t have to DO it all.Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But here’s the thing: moms can absolutely have it all, just not by doing it all. Prioritizing what matters most to you and outsourcing the rest? That’s the real win. In this week’s episode, I’m sharing seven practical tips for balancing the chaos of motherhood with the demands of running a business. It’s not about being perfect or always getting it right—it’s about making intentional choices that work for you. From leaning on your team (delegation is magic!), letting yourself operate in maintenance mode when needed, or learning to drop the guilt and give yourself some grace, these tips are here to meet you where you are. I know you’re figuring it out day by day, and I’m here to help you create a business that works for your family and your big dreams. Because trust me, you can do both.   What You’ll Learn in This Episode:➡️ How to get the most out of naptimes and pumping sessions.➡️ Why leaning on your team is a total game-changer (and how to get comfortable with it).➡️ The beauty of letting maintenance mode be enough for now.➡️ How to finally ditch mom guilt—and why it’s not serving you.➡️ The mindset shift that makes school hours your superpower.➡️ What to do when your agency passion feels MIA➡️ And why giving yourself grace is the best gift you can give yourself as a mom and entrepreneur 💡 If you’re looking for a supportive community of agency owners and PR professionals, join us in the Powerhouse Pros Facebook group: https://www.facebook.com/groups/profitableprpros Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-run-agency-while-being-a-present-mom *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    36 min
  2. 6 Ways to Be the PR Partner Journalists Need Right Now

    NOV 14

    6 Ways to Be the PR Partner Journalists Need Right Now

    Reliability builds trust and positions you as a dependable media partner! ✨ Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand.In this week’s episode, I share six ways that we, as PR and media professionals, can support journalists as their industry shifts. From leading with empathy and being a true resource to being flexible with your pitches and treating journalists as personal connections, you’ll leave this episode feeling more confident in your role in the media industry. What You’ll Learn in This Episode: ➡️ What it means to lead with empathy ➡️ How to be a true resource for your journalism contacts ➡️ Why you should maintain media relationships outside the newsroom ➡️ How to make life easier for journalists ➡️ The importance of being flexible with your pitches ➡️ Why keeping up with your media contacts on social media matters 💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships. To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-ways-to-be-the-pr-partner-journalists-need-right-now * * *Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    35 min
  3. Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches

    NOV 7

    Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches

    Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉 Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab coaching call, where our community came together to give real-time feedback on a pitch. From tightening up the messaging to crafting a killer call to action, you’ll discover proven strategies to help your pitches resonate with the media—and get results. 🚀 Join us as we walk through each section of the pitch, breaking down what worked and what could be streamlined for maximum impact. This episode is packed with actionable tips to help you elevate your PR skills and increase your pitch success rate. Plus, we dig into an important side discussion about managing "trial" work and setting up client boundaries that lead to long-term, paid relationships. What You’ll Learn in This Episode: Real-world pitch editing tips from experienced PR pros How to create a clear, effective call to action in your pitches Best practices for managing unpaid trial work with clients Insights into fostering a supportive, feedback-rich PR community Whether you’re looking to enhance your pitching approach or simply gain inspiration from our PR community, this episode will give you tools and confidence to tackle your next media pitch. 🎧 To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl  Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/real-time-pr-pitch-review *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    1h 6m

  4. OCT 31

    PR Guide: Key Trends, Holidays, and Media Strategies to Prepare for November and December

    Unlock the Power of Holiday PR! 🎉 Are you ready to supercharge your PR strategy this holiday season? In this episode, we explore how you can leverage the unique opportunities of the November and December holidays to captivate your audience and elevate your brand’s visibility. Join me as I discuss creative campaign ideas, timely pitching strategies, and how to align your messaging with the spirit of the season. We’ll dive into current trends that can help your PR efforts shine amidst the holiday hustle and bustle. Listen now to discover actionable insights and tips on how to make the most of the upcoming holidays for your PR campaigns. Ready to take your PR game to the next level? Check out my Media Pitch Template and transform your pitches with a proven three-step framework! To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-guide-key-trends-holidays-and-media-strategies-to-prepare-for-november-and-december*     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    37 min
  5. 6 Costly Mistakes PR Agency Owners Make (And How to Avoid Them for Faster Growth)

    OCT 24

    6 Costly Mistakes PR Agency Owners Make (And How to Avoid Them for Faster Growth)

    Are You Making These Agency-Killing Mistakes? 🚨 Running a successful PR agency isn't just about landing clients—it’s about avoiding the common traps that can hold you back from serious growth. In this episode, I’m breaking down 6 critical mistakes that can sabotage your agency before it even takes off! We’ll dive into why you should stop trading dollars for hours and how ignoring red flags can cost you more than you think. Plus, I’ll explain why discounting your services isn’t doing you (or your clients) any favors. If you’re ready to make more money and work with the clients you actually want, this episode is for you! Listen now to discover how to scale smarter and avoid these pitfalls that even seasoned agency owners fall into! Ready to build a profitable PR agency without the stress? Get started with the Agency Action Plan — your 12-step roadmap to success, designed to help you grow faster and on your own terms! Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-costly-mistakes-pr-agency-owners-make *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    23 min
  6. Why You Need to Hire Help to Scale Your PR Agency and Boost Revenue

    OCT 24

    Why You Need to Hire Help to Scale Your PR Agency and Boost Revenue

    Are You Running Your PR Agency Alone? It's Time to Stop! 🚨 If you’re doing all the work in your PR business—from graphic design to pitching to research—you’re holding yourself back from growth. The truth is, you can’t scale without help. So, how do you break free from the one-woman show cycle? In this episode, I’m sharing why hiring support is the key to taking your PR agency to the next level. You’ll learn how to shift your mindset, why charging more for your services is a must, and which roles you need to start delegating ASAP to focus on revenue-generating tasks. Listen now to discover how to step into your CEO role and scale your PR agency like a pro! If you’re ready to transform your business, listen to this episode and start making moves today! 🎧 The next step? Join The Pitch Lab to take the stress off of yourself or train your recent hire! To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/why-you-need-to-hire-help-to-scale-your-pr-agency-and-boost-revenue *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    23 min
  7. Unfiltered: Your Top Questions Get Real Answers!

    OCT 10

    Unfiltered: Your Top Questions Get Real Answers!

    Stuck In PR? Here’s What You Need To Know! 🤔 Are you struggling to break into the PR industry or unsure if it's the right fit for you? In this episode, I’m answering YOUR questions in an Ask Me Anything session about how to get started, build confidence, and carve your path in PR. You’ll hear how I built my own agency without ever having a traditional PR job—and how you can apply the same mindset to your own career. I also dive into cold pitching tips and share my favorite strategies for landing clients (hint: it’s all about making it personal!). If you’re a student or just starting out in PR, I’ve got advice for you too! From optimizing school resources to tapping into internships, you’ll learn how to leverage your current situation for future success. Listen now to discover actionable tips for launching your PR career, making valuable connections, and landing clients, even if you're just getting started. 💡 Want my FREE PR Agency Action Plan to help guide you? Grab it here and take your first steps toward building the agency of your dreams! https://www.jenerationacademy.com/action-plan  Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/unfiltered-your-top-questions-get-real-answers *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    35 min
  8. Saddle Up for Success: Mastering Influencer Marketing in PR with Mackenzie Gaston

    OCT 3

    Saddle Up for Success: Mastering Influencer Marketing in PR with Mackenzie Gaston

    How Mackenzie Gaston Transformed Influencer PR 🚀 Curious about how to make a splash in niche PR? Dive into our latest episode featuring Mackenzie Gaston, a powerhouse in influencer marketing in PR who’s made waves! In this episode, Mackenzie shares the secrets behind her remarkable success and explosive revenue growth, especially in her first year. From crafting standout partnerships to navigating the unique challenges of her niche, she reveals strategies that have set her apart in a competitive market. You’ll hear about the innovative approaches she’s used to build her brand, the critical lessons she’s learned along the way, and her vision for the future. Whether you’re an aspiring PR professional or an entrepreneur looking to stand out, Mackenzie’s insights are invaluable. Listen now to discover how you can leverage niche markets to skyrocket your success and create impactful partnerships.  You can download my FREE PR Agency Action Plan HERE! Learn about Agency Accelerator here: https://www.jenerationacademy.com/the-agency-accelerator  Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/mastering-influencer-marketing-in-pr-with-mackenzie-gaston*     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    37 min
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5
out of 5
25 Ratings

About

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

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