Pitching Powerhouse

Award-Winning PR Agency Owner, Jen Berson
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Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

  1. How to Edit AI Pitches So Editors Actually Read Them

    FEB 1

    How to Edit AI Pitches So Editors Actually Read Them

    Got an AI draft? Here's how to edit it so editors actually open your email. Nearly half of journalists say they're less likely to engage with pitches they can tell were written by AI. That means your robot-written emails are getting deleted before anyone reads past the first line. But AI isn't the problem. Lazy editing is. In this episode, I'm walking you through the exact process my Pitch Lab students use to turn generic ChatGPT outputs into pitches that get responses. What You'll Learn: ✅ Personalization Formula: The 3-minute research hack that proves you read their work and gets your pitch opened ✅ News Peg Strategy: How to tie your pitch to what's happening THIS WEEK so editors feel urgency ✅ Social Proof Placement: The one credential that matters and where to put it so it builds credibility fast ✅ Clear CTA Framework: Specific ask templates that get yes or no answers instead of radio silence Perfect for PR professionals, agency owners, and founders who want to stop getting ignored and start getting coverage. After tightening their pitches with this process, my students regularly see 20 to 30% response rates. 📌 Links + Resources Mentioned in This Video: → Download the Free AI Pitch Editor Worksheet: https://jenerationacademy.com/resources → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/

    51 min
  2. Clients Keep Asking About AI. Here's What I Tell Them

    12/27/2025

    Clients Keep Asking About AI. Here's What I Tell Them

    AI is changing how people discover brands, and if you're still pitching the same way without understanding where your clients need to show up, you're falling behind. In this podcast, I'm breaking down why AI isn't killing PR... it's actually making what we do more essential than ever. The new gatekeepers—ChatGPT, Perplexity, Gemini—aren't pulling from paid placements or SEO hacks. They're pulling from authoritative articles, thought leadership, and consistent mentions from trusted sources. That's exactly what PR pros specialize in. This isn't the death of our industry. It's a rebirth. What You'll Learn in This Video: ✅ Why AI Rewards Earned Media: How large language models cite high-authority placements and why your PR work is now the fuel powering AI search results. ✅ How to Test Your Clients' AI Visibility: Simple strategies to search ChatGPT and Perplexity, analyze citations, and identify exactly where to focus your pitching efforts. ✅ Building AI-Powered Case Studies: How to screenshot AI results, document your wins, and create visual proof that demonstrates real PR ROI to clients. ✅ Repositioning Your Services: The exact messaging shift that elevates you from service provider to strategic advisor in this new era of brand discovery. This episode is about stepping into your power as a PR professional. If you're ready to stop playing small, guide your clients through this AI shift, and position yourself as the go-to authority they need right now, this video is for you. 📌 Links + Resources Mentioned in This Podcast: → Join The Agency Accelerator: https://learn.jenerationacademy.com/the-agency-accelerator → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → PRAIZE Newsletter (Emma Grace Moon): https://praize.studio/ → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/ 🔥 Don't Forget to Like, Comment & Subscribe!

    28 min
  3. What My Medicine Cabinet Taught Me About Productivity

    12/11/2025

    What My Medicine Cabinet Taught Me About Productivity

    Ever feel like you're drowning in half-finished projects while new ideas keep piling up? In this episode, Jen Berson shares a surprisingly powerful productivity insight that came from an unexpected place: her overflowing medicine cabinet. If you're an entrepreneur struggling to complete what you start, this mindset shift will change everything. Starting new projects feels exciting, but those unfinished tasks create mental clutter that kills your focus and momentum. When you have too many open loops, nothing gets done well. It's time to finish what's on your plate before opening something new. What You'll Learn: ✅ The Open Loop Problem: Why starting new projects before finishing old ones destroys your productivity ✅ Visual Clarity Method: How clearing physical and mental clutter frees up bandwidth for what matters ✅ The Back Burner System: A simple way to capture exciting ideas without derailing current priorities ✅ Completion Over Perfection: Why "done and iterating" beats "perfect but unfinished" every time Whether you're building your PR agency or managing multiple client projects, this episode will help you reclaim your focus and finally check those boxes. Stop juggling and start finishing. 📌 Links + Resources Mentioned in This Video: → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/

    22 min
  4. The Question That Got Me an Apple Feature, Billion-Dollar Clients, and My Dream Car

    11/23/2025

    The Question That Got Me an Apple Feature, Billion-Dollar Clients, and My Dream Car

    Success isn't about luck. It's about having the courage to ask for what you want. In this episode, I'm pulling back the curtain on the one principle that built my entire PR agency and transformed my life: The worst they can say is no, and you never know unless you ask. From landing clients on the Today Show and Ellen to securing an HGTV home makeover and becoming the face of an international Apple marketing campaign, every major breakthrough in my career came down to one simple action: I asked. I didn't overthink it. I didn't talk myself out of it. I just shot my shot. And recently, I did it again and manifested my dream car (seriously). But this episode isn't really about the car. It's about the mindset shift that changes everything: believing in yourself enough to go after what you want, even when it feels impossible. What You'll Learn in This Episode: ✅ The Power of Asking: Why the fear of "no" is the only thing standing between you and your biggest opportunities. ✅ Real-Life Proof: How I used this principle to land billion-dollar clients, secure dream partnerships, and create opportunities that seemed out of reach. ✅ Overcoming Overthinking: Why second-guessing yourself is costing you more than a "no" ever could. ✅ The Passion Factor: How genuine excitement and belief in what you're doing makes your ask irresistible. ✅ Your Next Level: Why the achievements you admire in others are 100% possible for you if you're willing to try. This episode is a reminder that you don't need permission to go after what you want. You just need to believe it's possible and take the shot. If you're ready to stop playing small and start creating the business and life you actually want, this one's for you. 📌 Links + Resources Mentioned in This Episode: → Watch Jen's Apple Campaign Video: https://www.youtube.com/watch?v=bmk8AlSG-lA&pp=ygUVamVubmlmZXIgYmVyc29uIGFwcGxl → Get Your Agency Al Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter for Exclusive Strategies: https://jenerationacademy.com/  💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/  LinkedIn: https://www.linkedin.com/in/jenerationpr/  Website: https://jenerationacademy.com/

    24 min
  5. What Clients Need to Know About PR and AI Search

    11/02/2025

    What Clients Need to Know About PR and AI Search

    The PR landscape is evolving fast, and if you're still relying on traditional SEO tactics alone, you're leaving your clients invisible in the new AI-driven search world. This episode dives into how AI is reshaping discoverability and why earned media placements are now the non-negotiable authority signals that drive AI recommendations. PR professionals are uniquely positioned to dominate this shift by leveraging their core expertise in building credibility and authority. The driving force behind this change is the rise of AI-powered answer engines like ChatGPT and Claude, which pull from authoritative sources rather than pay-to-play SEO tricks. Success now requires mastering how to secure high-quality earned media that AI trusts to recommend brands and products. Building lasting authority through PR is the future-proof strategy to ensure your clients show up where it matters most. What You'll Learn in This Episode: ✅ Why AI Rewards Authority, Not Optimization: Understand how AI models prioritize earned media from high domain authority sites over traditional SEO tactics. ✅ How PR Earned Media Drives AI Visibility: Learn the tactical role of PR placements in influencing AI search results and product recommendations. ✅ The Shift to Long-Lasting Authority Features: Discover why deep-dive, narrative-driven media features outperform quick listicles in building trust with AI and consumers. ✅ How to Position Your Clients for AI Discoverability: Get step-by-step strategies to align your PR efforts with AI search algorithms and emerging shoppable AI platforms. This episode is about owning the future of PR in the AI era. If you're ready to future-proof your agency, build unshakable authority for your clients, and confidently lead conversations about AI-driven discoverability, this episode is for you. 📌 Links + Resources Mentioned in This Episode: → Get Your Agency AI Assistant: https://jenerationacademy.com/the-agency-assistant → Join The Pitch Lab: https://jenerationacademy.com/the-pitch-lab → Subscribe to My Newsletter for Exclusive Strategies: https://jenerationacademy.com/ 💬 Let's Connect: Instagram: https://www.instagram.com/jenerationpr/ LinkedIn: https://www.linkedin.com/in/jenerationpr/ Website: https://jenerationacademy.com/

    27 min
  6. How to Prove PR ROI With AI Search Results (A Real Client Case Study)

    10/23/2025

    How to Prove PR ROI With AI Search Results (A Real Client Case Study)

    What if your client’s product could show up in ChatGPT results before their biggest competitors? 👀 In this week’s Pitching Powerhouse Podcast, I’m breaking down a real client case study that proves just how powerful PR is in today’s AI-driven world. You’ll see exactly how my client, Motif Medical, earned top spots in AI-generated recommendations—without paid ads. Just smart, strategic PR. I’m diving into how earned media placements are shaping AI search results (yep, this is what we call Answer Engine Optimization or AEO)—and why this shift is a total game-changer for PR pros who know how to leverage it. If you’re ready to stand out as an indispensable PR powerhouse in the age of AI, this episode will give you the insights (and inspiration!) to make it happen. Links Mentioned: The Pitch Lab Agency Accelerator ✨ P.S. Want to know what’s really keeping you from charging premium rates (and landing the clients who actually value your expertise)? Take our brand new Premium Positioning Audit to uncover the exact gaps holding you back and get crystal clear on what it takes to elevate your brand. It’s the ultimate clarity tool for PR pros ready to step into their next level. 💪 https://jenerationacademy.com/audit

    23 min
  7. How to Make Your Clients Show Up in AI Search Results (The New Rules of Authority for PR Pros)

    10/17/2025

    How to Make Your Clients Show Up in AI Search Results (The New Rules of Authority for PR Pros)

    The PR game has changed, and if you’re still relying on outdated strategies, you’re already falling behind. In this episode, we’re diving into the revolutionary shift from SEO to AEO (Answer Engine Optimization) and why PR professionals are uniquely positioned to lead in this new era of AI-driven visibility. AI search engines like ChatGPT and Claude are rewriting the rules, and earned authority is now the only way to secure long-term visibility for your clients. This isn’t about pay-to-play... it’s about building trust, credibility, and a consistent presence that AI recognizes as the gold standard. In this episode, you’ll learn: ✅ The New Rules of PR: Why high-authority placements are the key to dominating AI search results. ✅ Future-Proof Visibility: How to turn PR wins into long-term assets that keep your clients relevant. ✅ Tactical Strategies That Work: Step-by-step tips to land “best of” list features, leverage metadata, and amplify your clients’ authority. ✅ The Power of Consistency: Why aligning your clients’ messaging across platforms is non-negotiable in the AI era. If you’re ready to position yourself as a leader in the evolving PR landscape, deliver results that move the needle, and future-proof your clients’ brands, this video is for you. 📌 Don’t forget to follow the show for more actionable strategies to elevate your PR game and stay ahead of the curve. Let’s crush it together.

    31 min
  8. AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever

    09/22/2025

    AI Search and the PR Advantage: Why PR Pros Are More Essential Than Ever

    Resources Mentioned: PR Couture – Industry authority source mentioned in the episode The Pitch Lab – Monthly media angles, editorial calendars, and coaching to land high-authority earned media Agency Accelerator – Scale your PR agency into a profitable six-figure business built for the AI era AI isn’t killing PR... it’s making us more powerful than ever. I know, that might sound surprising (I was skeptical at first too), but what I’ve learned about how AI tools like ChatGPT and Claude actually work has me more excited than ever for the future of PR. I also know how unsettling all of this can feel. You’ve spent years learning the “rules” of PR and SEO, and just when you got comfortable, the game changed again. Watching clients ask tough questions about AI visibility can leave you wondering if you’re falling behind or if PR even matters anymore. Here’s the truth that nobody’s talking about: AI doesn’t pull from hacks or one-off mentions. It pulls from authority sources. And that’s exactly what PR delivers. In our newest Pitching Powerhouse episode, I’m pulling back the curtain on why earned media is now the #1 driver of visibility in AI search, what “Answer Engine Optimization” means for you, and the exact strategies you can use to keep your clients showing up as trusted sources. If you’ve been stressing about where PR fits in the AI era, this episode will leave you feeling empowered, future-proof, and ready to crush it. This is for you if: You’re a PR pro worried about AI making you irrelevant You’re tired of SEO hacks and want real, lasting visibility You want your clients to pop up in AI search results You’re ready to turn AI into an advantage instead of a threat

    23 min
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5
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About

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

Information

  • Creator
    Award-Winning PR Agency Owner, Jen Berson
  • Years Active
    2021 - 2026
  • Episodes
    155
  • Rating
    Clean
  • Show Website
    Pitching Powerhouse