106 episodes

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

Pitching Powerhouse Jen Berson

    • Business
    • 5.0 • 24 Ratings

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

    Why Mindfulness in Business is So Important (and 7 Tips to Get Started!)

    Why Mindfulness in Business is So Important (and 7 Tips to Get Started!)

    Are Stress and Overwhelm Getting the Best of You as an Agency Owner? 🤯

    I get it — stress kind of comes with the territory as a PR pro! Running your agency and managing so many projects can leave you feeling lost and pulled in a million directions 😭

    The easiest way to combat this? Mindfulness. 

    Seriously! Taking time out of your day to slow down, be still, and focus on the present helps ward off burnout no matter what’s on your plate 🧘‍♀️

    Practicing mindfulness helps you stay grounded in your agency. Just a few minutes of mindfulness can completely flip the switch on your day and stop you from spinning your wheels!

    Listen now to discover 7 TRANSFORMATIVE mindfulness exercises to help you become a stronger and more present agency owner 💪

    Becoming a more grounded and present agency owner is going to transform the way you run your business and set you up for MAJOR success. Apply now to my Elevate High-Performance Coaching program to unlock your potential and take your agency even FURTHER>> https://forms.gle/EkHJUVj4pCozU8LV9 *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 39 min
    6 Ways to Free Up Time in Your PR Agency

    6 Ways to Free Up Time in Your PR Agency

    Do You Feel Like You Don’t Have Enough Time in Your Day to Grow Your Agency? ⌛️

    Time moves fast as an agency owner — from client meetings to finalizing pitch angles, there’s always something that needs your attention! 😭

    But when you spend too much time brainstorming with your team or connecting with clients, you run out of time to work on your agency 😱 

    Growing and scaling your agency takes serious effort! And you can’t make progress if you’re constantly caught up in small tasks that have little impact on your business’ success.  

    You need (and deserve!) to get your hours back so you can prioritize what REALLY matters in your agency 💪

    Listen now to discover 6 of my BEST strategies for freeing up time in your day so you can start working ON your business instead of IN your business 🎉

    All your newfound free time gives you TONS of space to execute your vision for your agency! Apply now to my Elevate High-Performance Coaching to learn how to take full advantage of those extra hours in your day >> https://forms.gle/EkHJUVj4pCozU8LV9 *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 42 min
    3 Important Ways I Knew It Was Time to Work with an Online Business Coach

    3 Important Ways I Knew It Was Time to Work with an Online Business Coach

    Can an Online Business Coach Help You Take Your Skills to the Next Level? 🚀

    As a PR pro, it can feel like you need to have all the answers to EVERYTHING – but that’s not true! 

    You can be an expert in your niche AND invest in an online business coach to assist you with areas where you may need more support 🤝

    Take it from me: being a mentor to other PR pros is my passion, but I don’t know as much about how to offer educational products, programs, and courses.

    That’s why I invested in myself by working with an online business coach to uplevel my skills, streamline my work, and market my business better 📈

    Getting that support means I can deliver on my passion even more effectively and help more PR pros succeed! 😍

    Listen now to learn about my experience working with an online business coach and why it was MORE than worth the investment. 

    Burnout won’t go away on its own. NOW is the time to break the cycle and kick chaos to the curb. Join me LIVE for my Break Free from Burnout Masterclass to discover my simple and effective 5-step process to kick burnout to the curb for good! >> 

    https://jenerationacademy.thrivecart.com/break-free-from-burnout/ 

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator 

    Join the waitlist for the next cohort of my Elevate high-impact mastermind: https://www.jenerationacademy.com/elevate-waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/online-business-coach *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

     

    • 27 min
    9 Things You Need to Double-Check Before Sending a Pitch Email

    9 Things You Need to Double-Check Before Sending a Pitch Email

    Do Your Pitch Emails Stand Out from the Crowd? 📨

    PR pros know that pitching is the bread and butter of the industry, but not every pitch is a winner!

    Journalists get dozens (if not hundreds) of emails every single day 🤯 — your pitches NEED to stand out from the rest to land key features and generate results for your clients. 

    Luckily, you don’t have to overhaul your entire writing process to get all parts of your pitches up to snuff.

    Making a few powerful, targeted tweaks to your drafts can make all the difference 💪

    Listen now to discover 9 pitch elements you need to double-check before hitting send to take your pitch game to the next level 🏆 

    Want to make sure you NEVER miss a crucial pitch email element? Grab my FREE Media Pitch Template to get my proven 3-step framework for landing BIG features in top-tier outlets >> https://www.jenerationacademy.com/free-media-pitch-template 

    To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pitch-email*     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 35 min
    How to Write a Powerful PR Quote for Your Client's Next Article Feature

    How to Write a Powerful PR Quote for Your Client's Next Article Feature

    Do You Know How to Write Captivating PR Quotes for Client Article Features? 🤔

    A powerful PR quote is one of the best ways to get your client in the media and show off their niche expertise 🤓

    Clients often give journalists quotes or anecdotes that demonstrate their vast industry knowledge and entrepreneurial experience.

    But if your client isn’t available for comment, you may need to step in to write the quote or repurpose something they’ve already written 😬

    Don’t stress! You’re an expert in your niche, too, and you can use that knowledge to craft a quote that dazzles your audience and fulfills all your media contact’s needs 🧠

    Listen now to discover my BEST tips for tapping into your expertise to write insightful and compelling PR quotes that show off your client’s expertise!

    The more expert features your client has, the more momentum you build! Grab my FREE PR Agency Action Plan to learn my 12-step framework for growing your agency and getting BIGGER results >> https://www.jenerationacademy.com/action-plan

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/the-agency-accelerator 

    Make sure to join the waitlist for the next cohort of my Elevate high-impact mastermind: https://www.jenerationacademy.com/elevate-waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/pr-quote *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 21 min
    Don’t Love Your Clients? 4 Powerful Ways to Get Your Passion Back

    Don’t Love Your Clients? 4 Powerful Ways to Get Your Passion Back

    Not Feeling the Love for Your Agency Right Now? 😔

    It’s totally normal not to love every client and responsibility you take on as an agency owner. Trust me, you’re not alone!

    PR pros don’t have to be passionate about EVERY client to have a successful, exciting, and rewarding career ❤️‍🩹

    It’s all about looking inward, identifying what lights you up, and cultivating passion within yourself — no matter how you feel about your clients!

    Because even on those struggle days, digging into those pockets of passion can push you to view every project, campaign, and retainer as an opportunity to learn and grow 🌱

    Listen now to discover four powerful strategies to reclaim your passion for your agency and get your spark back ✨

    The best way to sustain your passion for your agency is to build a business you LOVE! Grab my FREE PR Agency Action Plan to learn my 12-step framework for creating your dream agency on your own terms >> https://www.jenerationacademy.com/action-plan 

    To learn more about The Agency Accelerator, head here: https://www.jenerationacademy.com/waitlist 

    Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/love-your-clients *     *     *

    Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/

    Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources

    Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs

    See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    • 31 min

Customer Reviews

5.0 out of 5
24 Ratings

24 Ratings

gladiator09745 ,

Must Listen for PR Pros

Jen’s tips are invaluable for anyone in PR. She’s knowledgeable, personable, and presents her guidance in a clear, easy to understand way. Whether you’re just starting out or have been in the industry for years, you’ll benefit from Jen’s sage advice!

Amy Bartko - chatterbox ,

Valuable information!

I love listening to Jens Pitching Powerhouse. There are always such amazing reminders and tips for PR Pro. Keep of the fun topics!

Jnmotleymad ,

Great

Great

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