Pitching Powerhouse

Award-Winning PR Agency Owner, Jen Berson
  • 5.0 (25)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY
Pitching Powerhouse

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

  1. How to Adjust Your PR Strategy During a Crisis

    5 DAYS AGO

    How to Adjust Your PR Strategy During a Crisis

    January 2025 has felt like the longest month ever, probably because I'm here in Los Angeles. As you know, we've been seriously impacted by wildfires. Two entire communities were completely wiped out—just devastation beyond anything you could envision. Truly heartbreaking. We finally had some much-needed rain this weekend. Outsiders might feel like there's no imminent danger anymore, so it’s okay to move on with pitching and business as usual. But it’s not business as usual. Let's have a much-needed conversation about it in this week's podcast episode. What You'll Learn in This Episode: Why PR is not "business as usual" during a tragedy How to navigate pitching and outreach with sensitivity Steps PR professionals can take to genuinely support affected communities What NOT to do—avoiding opportunistic or tone-deaf messaging How to communicate with media contacts during difficult times   This episode is all about leading with empathy, supporting our media contacts and clients, and making PR a force for good in challenging times.

    27 min
  2. How I Use December to Plan for a Big, Bold, and Balanced Year

    12/20/2024

    How I Use December to Plan for a Big, Bold, and Balanced Year

    You guys, I have something BIG for you: my brand-new End-of-Year Workbook is here, and it’s going to completely change how you kick off 2025. This isn’t just a list of questions. It’s a total game-changer for reflecting on the past year, letting go of the things that are weighing you down, and mapping out a vision for the year ahead that actually gets you excited. In this week’s podcast, I’m touching on all the juicy topics you’ll dive into with the workbook—like: ➡️ How to clear the physical and mental clutter so you start 2025 feeling lighter ➡️ Why you should prioritize you first and let everything else fit around that ➡️ How to plan big, bold moments that make this year unforgettable The workbook is FREE, and trust me, it’s where the magic really happens. You’ll love how it walks you through this process step by step, helping you reflect on 2024 and create a plan that feels simple, intentional, and completely aligned with what you want. Grab your copy now at https://www.jenerationacademy.com/endofyear, then tune in to this week’s episode for all the inspiration you need to get started. Let’s go into 2025 with clarity, purpose, and a plan we’re actually excited about. You’re going to LOVE this workbook—I promise! Ready to take your PR game to the next level? Check out the PR Pro Insider, my free weekly newsletter specifically designed for PR professionals. To learn more about The PR Pro Insider, head here: https://www.jenerationacademy.com/prproinsider  Looking for a transcript for this episode? Check out the blog post here: https://www.jenerationacademy.com/blog/how-i-use-december-to-plan-for-a-big-bold-and-balanced-year * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    37 min
  3. Why Strategic Pitches Matter More Than a Massive Media Network

    12/13/2024

    Why Strategic Pitches Matter More Than a Massive Media Network

    There’s only one constant in PR: Clients want results. ✨ Your clients are looking for top-tier, relevant placements. Unfortunately, your massive media network just won’t cut it anymore, especially in today’s AI-driven world. Generic, carbon-copy, spray-and-pray pitches have become the norm, flooding your contacts’ inboxes and getting sent straight to the trash more often than not. What does make the difference? That comes down to how you craft your pitch. Strategic, targeted, relevant pitches will help your client stand out in a saturated market. Your pitches should be perfectly timed, highly relevant, and impossible to ignore. In this week’s episode, I’m sharing how mastering the strategic pitch will get your clients the best media opportunities and the ripple effect of these pitches. Relying on your massive media network is risky; anyone can pay for access, but not everyone can create a strategic pitch to grab the attention of those media contacts. Strategic pitches will bring you organic media growth and naturally expand your media network. You’ll form mutually beneficial relationships with media contacts in your niche who’ll come to expect great pitches from you that are highly relevant to the news they report on. You’ll also be provided scaling opportunities from your success, where you can hire a team of other excellent PR experts who will help you charge more and bring on more clients. What You’ll Learn in This Episode: ➡️ What placements clients are looking for ➡️ Why strategic, targeted, relevant pitches matter even more in the AI-driven world ➡️ Why relying on your massive media network is risky ➡️ What happens when you master the art of pitching strategically ➡️ Why building a smaller list of trusted media contacts is more valuable when pitching strategically ➡️ How strategic pitching allows you to scale without sacrificing the quality of your work ➡️ Why the content of your pitch matters the most   💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships. Ready to take your PR game to the next level? Check out the PR Pro Insider, my free weekly newsletter specifically designed for PR professionals. To learn more about The PR Pro Insider, head here: https://www.jenerationacademy.com/insider Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/why-strategic-pitches-matter-more-than-a-massive-media-network * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    25 min
  4. Stay Ahead and Stress-Free with a Media Calendar

    12/06/2024

    Stay Ahead and Stress-Free with a Media Calendar

    Do you feel like you’re always one step behind, scrambling to meet deadlines, and missing out on prime media opportunities? Let’s change that. In this week's Pitching Powerhouse episode, I’m breaking down how a media calendar can become your ultimate PR power tool. Whether you're pitching long-lead magazines or jumping on short-lead trends, mastering this skill is key to keeping your clients in the spotlight all year long. Here’s what I’m diving into: ➡️ How to use a media calendar to stay flexible and seize trending opportunities ➡️ How to create a layered media strategy ➡️ Pro tips for repurposing pitches to maximize your efforts. If you’re ready to balance planning and spontaneity to land killer placements, this episode is for you. To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/stay-ahead-and-stress-free-with-a-media-calendar * * * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    32 min
  5. Run Your PR Agency Like a CEO, Not a Freelancer

    11/28/2024

    Run Your PR Agency Like a CEO, Not a Freelancer

    Shifting your mindset could make you tens—no, hundreds of thousands of dollars in your business! ✨ Yes, it really is that simple, and it’s completely transformative. Shifting your mindset will change how you see yourself and run your business. It’s time to step into your role as an agency CEO, not a freelancer. Own your expertise. Lead with confidence. Make strategic decisions. And be the visionary leader of your company. In this week’s episode, I’m sharing six mindset shifts to help you step into your CEO role. It’s time to own your expertise because CEOs lead with authority. YOU are the PR expert. You also need to adopt a CEO mindset and truly own your role as an agency leader. We’ll also learn how to communicate more confidently with your clients and team—it starts with knowing your stuff. We’ll look at the bigger picture: data. Data is the key to driving the decisions you make for your agency and clients. I also explain why you need to build lasting connections and relationships with clients, media contacts, and your team. My last mindset tip is about trusting the process, focusing on what you can control, and letting go of the rest. When you’re ready to make this shift, I know these tips will help you step fully into your role as agency CEO. What You’ll Learn in This Episode:  ➡️ Why setting clear and aligned expectations helps you lead with authority ➡️ How to change your language to adopt an agency mindset ➡️ The role of confident communication with your clients and team ➡️ How to use data to make informed decisions ➡️ Why you need to focus on building meaningful relationships with the media and your clients ➡️ And why you need to let go of what you can’t control   If you’re ready to make this shift, check out The Agency Accelerator inside Jeneration Academy. This program gives you the tools, strategies, and confidence to build a six-figure agency that works for you—not the other way around. https://www.jenerationacademy.com/the-agency-accelerator Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/run-your-pr-agency-like-a-ceo-not-a-freelancer *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    38 min
  6. How to Run Your Agency While Being a Present Mom

    11/21/2024

    How to Run Your Agency While Being a Present Mom

    Moms can have it all, but we don’t have to DO it all.Mom guilt hits HARD when you’re running a business and raising kids. It’s like no matter what you do, something feels like it’s falling through the cracks. But here’s the thing: moms can absolutely have it all, just not by doing it all. Prioritizing what matters most to you and outsourcing the rest? That’s the real win. In this week’s episode, I’m sharing seven practical tips for balancing the chaos of motherhood with the demands of running a business. It’s not about being perfect or always getting it right—it’s about making intentional choices that work for you. From leaning on your team (delegation is magic!), letting yourself operate in maintenance mode when needed, or learning to drop the guilt and give yourself some grace, these tips are here to meet you where you are. I know you’re figuring it out day by day, and I’m here to help you create a business that works for your family and your big dreams. Because trust me, you can do both.   What You’ll Learn in This Episode:➡️ How to get the most out of naptimes and pumping sessions.➡️ Why leaning on your team is a total game-changer (and how to get comfortable with it).➡️ The beauty of letting maintenance mode be enough for now.➡️ How to finally ditch mom guilt—and why it’s not serving you.➡️ The mindset shift that makes school hours your superpower.➡️ What to do when your agency passion feels MIA➡️ And why giving yourself grace is the best gift you can give yourself as a mom and entrepreneur 💡 If you’re looking for a supportive community of agency owners and PR professionals, join us in the Powerhouse Pros Facebook group: https://www.facebook.com/groups/profitableprpros Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/how-to-run-agency-while-being-a-present-mom *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    36 min
  7. 6 Ways to Be the PR Partner Journalists Need Right Now

    11/14/2024

    6 Ways to Be the PR Partner Journalists Need Right Now

    Reliability builds trust and positions you as a dependable media partner! ✨ Now, more than ever, journalists need the support of PR and media professionals. The journalism industry is seeing more pressure on its staff because of non-stop upheaval, downsizing, and closures. Fewer journalists mean more freelancers, an increased reliance on AI, and a larger demand.In this week’s episode, I share six ways that we, as PR and media professionals, can support journalists as their industry shifts. From leading with empathy and being a true resource to being flexible with your pitches and treating journalists as personal connections, you’ll leave this episode feeling more confident in your role in the media industry. What You’ll Learn in This Episode: ➡️ What it means to lead with empathy ➡️ How to be a true resource for your journalism contacts ➡️ Why you should maintain media relationships outside the newsroom ➡️ How to make life easier for journalists ➡️ The importance of being flexible with your pitches ➡️ Why keeping up with your media contacts on social media matters 💡 Listen now to discover actionable insights and tips on how to better support journalists and other media relationships. To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/6-ways-to-be-the-pr-partner-journalists-need-right-now * * *Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros Access our online hub for PR pros: https://www.profitableprpros.com Download our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    35 min
  8. Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches

    11/07/2024

    Real-Time PR Pitch Review: Insider Tips to Perfect Your Media Pitches

    Unlock the Power of Real-Time PR Pitch Reviews with The Pitch Lab! 🎉 Ever wish you could see what actually makes a PR pitch stand out? In this week’s episode, I’m letting you listen in on an exclusive Pitch Lab coaching call, where our community came together to give real-time feedback on a pitch. From tightening up the messaging to crafting a killer call to action, you’ll discover proven strategies to help your pitches resonate with the media—and get results. 🚀 Join us as we walk through each section of the pitch, breaking down what worked and what could be streamlined for maximum impact. This episode is packed with actionable tips to help you elevate your PR skills and increase your pitch success rate. Plus, we dig into an important side discussion about managing "trial" work and setting up client boundaries that lead to long-term, paid relationships. What You’ll Learn in This Episode: Real-world pitch editing tips from experienced PR pros How to create a clear, effective call to action in your pitches Best practices for managing unpaid trial work with clients Insights into fostering a supportive, feedback-rich PR community Whether you’re looking to enhance your pitching approach or simply gain inspiration from our PR community, this episode will give you tools and confidence to tackle your next media pitch. 🎧 To learn more about The Pitch Lab, head here: https://www.jenerationacademy.com/tpl  Looking for a transcript for this episode? Check out the blog post: https://www.jenerationacademy.com/blog/real-time-pr-pitch-review *     *     * Join our free Facebook group community: https://www.facebook.com/groups/profitableprpros/ Access our online hub for PR pros: https://www.profitableprpros.comDownload our free resources: https://www.jenerationacademy.com/our-resources Become a Pitching Powerhouse: https://www.jenerationacademy.com/programs See our success stories: https://www.jenerationacademy.com/pr-pro-spotlight

    1h 6m
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5
out of 5
25 Ratings

About

Join award-winning PR mentor, Jen Berson, to learn and implement the strategies that top PR experts are using to score high-quality media coverage for their clients that don’t cost you tons of time, money, and sanity — AND how to find & land your dream retainer clients. It's 100% possible to have a fulfilling career in PR without sacrificing your personal & family time… listen to discover how!

Information

  • Creator
    Award-Winning PR Agency Owner, Jen Berson
  • Years Active
    2021 - 2025
  • Episodes
    136
  • Rating
    Clean
  • Show Website
    Pitching Powerhouse

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