"PIVOT!!" How to navigate a changing business landscape with Lacy Boggs

“AI cannot come up with new ideas. It can paste things together in new ways perhaps, but it's still it's still the monkeys on the typewriters, right? It's still the infinite monkey thing. It's just mashing together old ideas in new ways perhaps, but it can't come up with truly unique new ideas.” - Lacy Boggs

This week, we’re talking with Lacy Boggs, founder of the Content Direction Agency but also has done every business model in the online entrepreneurship space. We talk pivots, thought leadership, and how to stand out in the age of more content than ever.

In today’s episode we cover:

- How Lacy has decided what she wants to be when she grows up (and why her eulogy won’t be “I wrote marketing copy”).

- When should you pivot and descale and how that impacts your relationship to your body, your business, and marketing

- Where the human element is non-negotiable in coming up with new thoughts - not just AI mashing together old ideas

- The distinction between thought leadership and thought performance - and how to move beyond LinkedIn hot takes and selfies

- What tools are in Lacy’s toolkit in order to curate, compost, and communicate new thoughts and ideas

“I don't want AI to do my art and thinking - I want it to do my dishes and get my groceries, right? I want it to do the menial things so that I could do the art, and that's where I think we're probably going wrong.” - Lacy Boggs

About Our Guest:

Follow Lacy Boggs:

https://lacyboggs.com/

Lacy’s Content Solution

The Thought Leader Lab

Resources Mentioned:

Writing Down the Bones by Natalie Goldberg

Braiding Sweetgrass by Robin Wall Kimmerer

Black Oracle Goddess Within Oracle Deck

Inoreader - Build Your Own News Feed

Readwise

View the Full Show notes on our Substack: https://aggressivelyhuman.substack.com/

Listen on Spotify

Listen on Apple Podcasts

Connect with Meg and Jessica

Meg Casebolt

Jessica Lackey

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