PIVOTING + COFOUNDING ISOMI ONE MODULAR PIECE AT A TIME W/JENNY DAVIES

Jenny Davies, one of the cofounders from isomi, shares with us the journey of pivoting, innovating and bringing modular designs to the market. Getting their start working on a corian project in Spain with Zaha Hadid, during the 2008 recession, this was just the beginning. They put their heads together with @paulcroftsstudio to solve how they could create a modular reception desk system that is highly customizable, fits the budget, and has an emphasis on materiality. - Since 2011, isomi, has continued to grow and expanded their offering to a variety of options for material, furniture types, and expanded globally. Come take a listen and find out what's next and where the name isomi came from!