Pivoting in Business: Adapting to Changes and Finding Success With Bridget Kumm - Episode 94

In this conversation, Michelle interviews Bridget about her journey as a boutique owner and influencer marketer. Bridget shares her experience transitioning from storefronts to an online-only business, the challenges of managing employees, and the importance of prioritizing what you love in your business. They discuss the Wild West of influencer marketing and the strategic use of influencers as a marketing tool. Bridget emphasizes the need to build relationships with influencers and pay them for their work. They also touch on the importance of pivoting in business and getting out of your own way to find success.

00:00Transitioning from Storefronts to Online 08:16Prioritizing What You Love in Your Business 25:34Challenges and Considerations in Influencer Marketing 36:11Getting Out of Your Own Way and Embracing Change Connect with Michelle in Instagram Learn More About Living in Joy Orlando Retreat