Pivoting Paths: George Unsworth's Journey from Private to Public Sector Success with Mortar.
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This week, I'm thrilled to be joined by George Unsworth, founder of Mortar. A technology company that focuses on building better services utilising artificial intelligence (AI), data analysis, and user-led design to create more accessible and inclusive services, experiences, and relationships.
In this episode, George shares his business transition from the private to the public sector, a move catalysed by the pandemic. He delves into the unique challenges and opportunities this pivot presented and the vital role of building trust and partnerships in the public sector. George also touches on the critical aspect of building a scalable product, emphasising Mortar's commitment to affordability and transparency in cost discussions.
We also explore George's personal journey as a founder, discussing his coping mechanisms and offering sage advice to fellow entrepreneurs. He underscores the importance of advisory groups and seeking ongoing support to fuel Mortar's growth.
Join us for an insightful and candid discussion with George as he shares valuable lessons from his journey and evolution as a founder.
(02:10) Building Mortar and the initial focus on the private housing sector.
(05:10) The value of joining a startup accelerator program.
(07:29) Pivoting to the Public Sector when COVID hit the business.
(11:29) Learning to work with local authorities and dealing with their slow sales cycles.
(13:20) Building credibility and trust through a partnership approach selling into the Public Sector.
(19:50) Taking a modular framework approach to building the product and making it scalable yet affordable for public sector customers.
(22:05) Defining affordability and costing solutions early on.
(25:06) Current stage of Mortar's business and thoughts on taking external investment.
(29:37) Defining the business plan and evolving strategy on the fly.
(30:50) Growing into a founder-led seller and advice to other founders along with considerations as to when to expand the sales team.
(35:48) Managing the psychological challenges of being a founder and staying grounded.
(41:00) How you can help Geroge in his quest for scaling Mortar and how to get in touch.
(42:52) Reflections and advice for founders and the importance of working with advisors and advisory groups.
(49:00) Creating clear and accessible case studies that hit the right points with customers.
For more information:
LinkedIn: https://www.linkedin.com/in/philipguest/
Website: https://www.revcelerate.com/
Twitter: https://twitter.com/PhilGuesty
Информация
- Подкаст
- ЧастотаЕженедельно
- Опубликовано14 декабря 2023 г., 05:00 UTC
- Длительность56 мин.
- Сезон2
- Выпуск6
- ОграниченияБез ненормативной лексики