Pivoting to Swag in 7 Acquisitions Over 8 Years

Acquiring Minds

Two brothers took over a 110-year-old business in a stagnating industry. 7 acquisitions later, the future is bright.

Key points from Ben's story:

  • Ben Grossman & his brother pivoted their 110-year-old family business from printing to promotional products.
  • The strategy was executed by acquisition: 7 of them from 2013 through 2021.
  • Ben discusses the importance of treating sellers well to build a list of happy sellers that he can show future sellers as a reference.
  • He explains how he uses suppliers to source leads on potential acquisitions.
  • He also explains how to effectively work with business brokers.

Reach Ben Grossman at:

  • Follow Ben on Twitter at @bigrossman.
  • He also maintains a personal website that lists all of Grossman Marketing Group's acquisitions at bengrossman.info.
  • LinkedIn

Official episode page & full show notes at AcquiringMinds.co:

  • Pivoting to Swag in 7 Acquisitions

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