Behind The Brand: Episode 004 - An American Victory Over a Japanese Tiger History of the Brand

In this episode, Jason Hewitt tells the story behind the emergence of two iconic athleticwear brands, and how one emerged from the shadow of the other.  The story uncovers the history of both companies, dating back to just after the end of World War II, and how their founders once worked together.  Today, the newer brand has dominated the world market, and become one of the most recognizable and profitable brands in existence.  Still, the other brand is doing just fine, too.