September 4: Nation Branding, Robot Dancing The Europeans

This week on The Europeans: national branding done right (Sweden) and wrong (Theresa May's robot dancing). Or will the British PM have the last laugh on that one? The jury's still out. Swedish journalist Charlotte Boström is on the line to explain how her country successfully marketed itself as an eco-friendly feminist paradise. And as Dominic packs his bags for two months in Berlin, he and Katy talk clocks, democracy, fine food and Lego.

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Charlotte's article in The Groene (in Dutch): https://www.groene.nl/artikel/de-kunst-om-een-land-te-verkopen