14. Pricing Your Offers/Services With Purpose & Intention The Business of Branding

In this episode we are talking about pricing your offers or searches. This might be at the very start of launching a brand new offering or it could be at a time when you are raising your prices and/or making an adjustment to an already existing service.

There is so much more to pricing than just checking out similar offers in the industry and choosing an arbitrary number that is alignment with those. Intention, purpose and a metric that give you confidence and grounding so that not only you, but your clients can fully show up in the value that you are bringing for them. And hey, best part about it is that you get to feel good about selling!

A few resources:
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