70 episodes

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

The Business of Branding Nikki Arensman

    • Business
    • 4.9 • 32 Ratings

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

    71. Motherhood & Business, Losing Your Social Media & Becoming Iconic with Jen Szpigiel

    71. Motherhood & Business, Losing Your Social Media & Becoming Iconic with Jen Szpigiel

    Motherhood and entrepreneurship often become a mirror for each other. In this episode, we dive into the polarity of both of them and how to shift perspective if you begin to feel the overwhelm of either.



    We are joined by Jen Szpigiel, the founder and CEO of Becoming Iconic, a 7 figure global business & leadership brand that elevates entrepreneurs who desire to create a 7 figure legacy. Jen recently lost access to all of her social media accounts and talks us through what that has been like and how she approached moving forward from ground zero when it came to her ‘following’ - spoiler alert: its realllyyyy good. Jen is a wealth of knowledge and inspiration for anyone building their own empire (especially Moms!) and how to stay in a state of abundance through the ebbs and flows.



    Episode highlights:

    02:40 - Jen’s journey as a mom that made her decide to start her own business

    06:05 - First time mom Nikki and why she decide to sell her clothing line

    10:00 - Changes in family set up over the generation

    20:45 - Jen’s social media strategy and how she handled losing all of her social media handles

    32:27 - The difference of “just” showing up vs showing up “intentionally”

    40:18 - Setting up boundaries for your social media content and finding the best platform for you and your business

    Lets Connect:

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    • 46 min
    70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.

    70. The Foundations of Being An Authority Brand with Steph Weber of The Weber Co.

    How can you stand out as an authority brand in a saturated market?



    So excited to connect with another fellow Brand Strategy gal, Steph Weber who is the CEO of The Weber Co - a full-service brand coaching & done-for-you agency.

    Today, Steph brings a fresh perspective on what it means to build an Authority Brand and how to carve out YOUR space on the internet. We dive into why knowing your vision is so important, the things to get started on right away to build a strong brand foundation and how messaging and knowing who your ideal avatar is impacts the longevity of your business.



    More About Steph and The Weber Co. through their website www.theweberco.com

    Connect with Steph via Instagram @stephnweber

    Lets Connect:

    Instagram

    Facebook

    Website

    • 38 min
    69. How I Approach Lead Generation That Doesn't Include Instagram {Solo Episode)

    69. How I Approach Lead Generation That Doesn't Include Instagram {Solo Episode)

    Struggling on generating consistent leads and generating them as paid clients? A few days ago I polled my Instagram audience for best topics to record for solo episode and as per your request I’ve come with this helpful topic to help you. Generating leads is just one of the struggles of entrepreneurs and converting them to sales is just another. I dive into the different types of leads I am always aware of and the different ways that I generate both client & customer leads. I focus a lot on how I do this in a really simple way that is efficient because.. you know, mom life!



    Episode highlights:



    01:33 - Current social media platforms I’m on and other future content plans

    06:14 - My definition of clients and customers

    08:21 - My lead generation mechanism for growing my email list

    12:48 - My low ticket funnel and how it helped grow both my Instagram audience and my business

    21:05 - My second lead generation mechanism and how it converts audience into my email list, paid low ticket funnel customers and wider audience and following growth.



    Take a peek at Brand Identity Breakthrough that I referenced a few times in the episode!

    Lets Connect:

    Instagram

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    • 28 min
    68. The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi Mowles

    68. The Hybrid-Hype Method To Consistently Fill Your Services & Programs with Brandi Mowles

    This episode is.... amazing. To be honest, I was personally taking notes during several moments while simultaneously prepping the next question for Brandi.



    I am excited to introduce you to Brandi Mowles - a mama and marketing genius who has scaled her business to 7-figures in just under 2 years while keeping her team small and mighty (just 3 people, including herself!). She is all about simple systems and CONSISTENCY - which has paid off immensely for her and can for you too.



    In this episode, she shares about her own business structure, how she consistently brings in monthly revenue through her launch methods, and how you can implement this in your own biz.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Brandi:

    brandimowles.com

    IG: @brandimowles

    Million Dollar Training

    Lets Connect:

    Instagram

    Facebook

    Website

    • 39 min
    67. The #1 Thing You Need To Know About Your Ideal Client TO Create Sell-Out Offers They Gotta Have

    67. The #1 Thing You Need To Know About Your Ideal Client TO Create Sell-Out Offers They Gotta Have

    Quick solo mini-episode from my car! I did an IG Live and wanted to share it here on the podcast because the content itself is really actionable!



    In this episode, I am sharing the #1 thing you have to know about your ideal client if you want to create sell-out offers that they GOTTA HAVE! I also include examples and ways to implement this so you can start applying it to your messaging and business right away!



    Lets Connect:

    Instagram

    Facebook

    Website

    Lets Connect:

    Instagram

    Facebook

    Website

    • 10 min
    66. Productivity Hacks To Build Your Business On A Part-Time Schedule With Holly Haynes

    66. Productivity Hacks To Build Your Business On A Part-Time Schedule With Holly Haynes

    This week we are welcoming Holly Haynes to the show and get ready...because it's packed with tips and tricks to maximize your time and make the most out of the hours you're working in a day! Holly has built a successful business while working on a super part-time schedule and growing her family.



    What I love so much about this conversation are her clear actionable tips that can be tested out and applied to your work schedule if you're needing to reduce your hours spent at the computer!



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Holly:

    Hollymariehaynes.com

    IG: @holly_marie_haynes
    Pod - Crush the Rush

    Lets Connect:

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    Website

    • 32 min

Customer Reviews

4.9 out of 5
32 Ratings

32 Ratings

onlinecrew ,

Never miss an episode!

Straightforward strategy while ALSO entertaining! Love Nikki’s hosting style and variety of guests…everything from the legal side of doing business to the marketing/social communication side. One of my top picks in my library!

Hsjfkgktvdhfkf ,

Great hosting

Nikki perfectly showcases the guests and it shows through the guests openness and energy. These episodes are fun to listen to and full of information. Highly recommend!

anna evelyn ,

Real talk for the female entrepreneur

Nikki gives straight forward strategy and has been so helpful with her programs and podcasts and setting me up with branding!

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