61 episodes

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

The Business of Branding Nikki Arensman

    • Business
    • 4.9 • 30 Ratings

Nikki Arensman, a Branding Expert & Offer Strategist brings to you The Business of Branding, a podcast that takes you inside the creative process of building an impactful, irresistible and profitable brand. Over the last 7 years Nikki built a 7-figure apparel brand that she scaled and sold, just before diving into helping other female entrepreneurs build their empire. She believes that connection, creativity and culture are the foundation to creating a sustainable business. Whether you are creating a new brand, refreshing an existing one or entering into a new phase of entrepreneurship, The Business of Branding will offer you a fresh perspective and insightful guidance through intimate interviews + discussions that will help you build a standout brand.

    60. Growing Your Team & Your Intellectual Property through Trademarking with Lauren Boyd

    60. Growing Your Team & Your Intellectual Property through Trademarking with Lauren Boyd

    Lauren Boyd left her corporate job in business law to start her own Legal Firm. Through her practice, Guide My Business, Lauren empowers entrepreneurs to build a strong foundation for their businesses through relationship-focused legal advice.



    We dive deep into her hiring process (an unintentional but super powerful conversation!) and then Lauren answers hot questions about trademarking - like, should you consider doing a trademark search before you start a brand design process?! If you want to learn how to grow your team and your business's intellectual property, this is the episode for you!

    Also! Lauren is hiring for full-time and part-time attorneys to join her growing team. These are fully remote positions! Reach out to her for more details.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Lauren:

    IG: @guidemybusiness & @thelaurenboyd
    Website: thelaurenboyd.com & guidemybusiness.co
    Shop: thelaurenboyd.com/shop

    59. How To Build A Recognizable Brand With A Solid Foundation with Maureen Mwangi

    59. How To Build A Recognizable Brand With A Solid Foundation with Maureen Mwangi

    Maureen was raised by her entrepreneur parents in Kenya - she quickly realized entrepreneurship was not very common in her community and that her beliefs were different than others around her because of it.



    Maureen's brainpower is behind some of the brands you know and love like Chobani, Loreal, and Dove. Maureen’s zone of genius is her rare ability to connect with a market and turn real data into brand growth strategies that drive multi-million dollar growth.



    This episode is a MUST LISTEN if you are at any stage (idea stage - thriving stage in the market) of a product-based business... but also if you just want to be blown away by killer marketing tips!



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Maureen:

    www.startwardconsulting.com

    Product Profit Lab

    Big Brand Academy

    Facebook

    58. Creating Experiences Through Your Life & Work with Donatella Arpaia

    58. Creating Experiences Through Your Life & Work with Donatella Arpaia

    Donatella Arpaia spent her summers in Italy, was quite literally raised in a restaurant, and at the age of 27 - ditched her career in Law to follow in her family's footsteps and open up her first Restaurant.



    She is now a mom of 3, a regular judge on Food Network's Iron Chef, and has years and years of insight that she shares in this episode.



    From being young and naive living her dreams in New York City while she built her career, to pivoting during the pandemic, to now putting her health and self-care first... this episode is a must-listen if you want to be inspired and uplifted...and also if you like meatballs!



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Donatella:

    donatella.com

    @donatellaarpaia

    57. How To Be Legally Protected In Your Business From Day One with Berkley Sweetapple

    57. How To Be Legally Protected In Your Business From Day One with Berkley Sweetapple

    Listen in to hear how Berkley went from Law School to litigation career to then being the go-to legal support system for women in these online communities she joined. Ultimately this has led her to opening up her own legal practice and helping women be legally educated and covered in their business from the very start. She shares her Top 5 must-haves to be legally protected and a peek into her work/life balance of being a mom and an entrepreneur.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Berkley:

    berkleysweetapple.com
    @berkleysweetapple

    56. Why Having A Strong Foundation Matters for Marketing with Emily Hirsh

    56. Why Having A Strong Foundation Matters for Marketing with Emily Hirsh

    This episode is filled with so many good tips if you are just getting started with marketing in your business. We talk about why having a strong foundation is truly the #1 thing you can do for your business and Emily also breaks down her unique 5-step marketing system called The Not For Lazy Marketers Process.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Emily:

    hirshmarketing.com
    Hirsh Marketing Podcast

    IG: @emilyhirsh

    55. Common Bookkeeping Mistakes and How To Avoid Them with Annie Hillman of Atlas Bookkeeping

    55. Common Bookkeeping Mistakes and How To Avoid Them with Annie Hillman of Atlas Bookkeeping

    In this episode, I'm chatting with Annie Hillman who is the founder of Atlas Bookkeeping, a full-service bookkeeping agency that is on a mission to make financials... fun?!! 



    We dive into some of the common bookkeeping mistakes when you're DIY'ing it, how to know when it is time to hire a bookkeeper, and we chat a little bit about the different stages of your business and what that might mean for your profits.



    Lets Connect:

    Instagram

    Facebook

    Website



    Connect with Annie:

    @atlasbookkepingco

    atlasbookkeepingco.com
    Free Bookkeeping Basics Guide

Customer Reviews

4.9 out of 5
30 Ratings

30 Ratings

Hsjfkgktvdhfkf ,

Great hosting

Nikki perfectly showcases the guests and it shows through the guests openness and energy. These episodes are fun to listen to and full of information. Highly recommend!

anna evelyn ,

Real talk for the female entrepreneur

Nikki gives straight forward strategy and has been so helpful with her programs and podcasts and setting me up with branding!

Sadie Ladyy ,

This is a MUST LISTEN!!!

Nikki is incredibly knowledgeable, straight to the point, and always inspiring. As a female entrepreneur, I feel super lucky to have access to her guidance for free through this podcast. You’d be crazy to not take advantage!

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