Happy Halloween, (Blair) Witches‪!‬ Just the Gist

Do you like scary movies? 

This week, we're talking about the next chapter in the Blair Witch saga and the next phases of its evolution (the witch is back!) 

But before we go into the lasting impact of the 1999 film and its marketing strategy, we want to share some of the LEAST successful movie marketing stunts of all time with you.

The original Blair Witch episode starts at around 15:12 and ends at roughly 72:54Have a BOO-tiful HAlloween, Gisteners! Links: Visit the archived version of the original 1999 Blair Witch website https://web.archive.org/web/20210402102230/https://www.blairwitch.com/project/mythology.html

Learn more about the competition to be the writer of the next chapter in the Blair Witch story https://www.hollywoodreporter.com/business/digital/lionsgate-dorian-blair-witch-project-1235021881/ And maybe submit your entry https://home.dorian.live/blair-witch-fest Read Ben Rock's 8 detailed blog posts about working on the film: https://www.dreadcentral.com/author/ben-rock/ And this article about the marketing strategy of the film: https://web.archive.org/web/20170130094758/https://mwpdigitalmedia.com/blog/the-blair-witch-project-the-best-viral-marketing-campaign-of-all-time/Get in touch with us anytime! justthegistpodcast@gmail.com @justthegistpodcast    @jacobwilliamstanley         @rosiewaterland               
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