Customers before metrics with Churnbuster’s Kristen LaFrance Customer Conversations

We talked to Churnbuster’s Head of Growth Community about  and host of the Playing for Keeps podcast Kristen LaFrance about:


What SaaS companies from the world of DTC Ecommerce.
What retention based acquisition means and the impact making customers successful has on the business bottom line.
How deeply understanding customers leads enables companies to build more meaningful relationships with them.


Resources


The Playing for Keeps Podcast
Churnbuster
How to conduct an internal customer retention audit


Connect with Kristen on Twitter