Positioning for growth using customer insights with Customer Intelligence Institute’s Lorin McCann Customer Conversations

Lorin is the Founder of the Customer Intelligence Institute.  She has worked with dozens of high-growth companies including best-in-class startups, emerging market leaders, and unicorn companies to contribute to successful exits and record quarters.  Here are only a few of the topics we’ll discuss in this episode of Customer Conversations with Lorin.


Early warning signs for companies that may have a positioning problem

The first step towards repositioning around your customer

Finding the customers, getting the conversation started and what to ask them

Making sure you’re actually getting valuable data from your customer conversations


Resources


Customer Intelligence Institute


Connecting with Lorin


Connect with Lorin on LinkedIn