Shaping strategy with Basecamp’s Ryan Singer Customer Conversations
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- Technology
Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:
The role and goals of customer research in the shaping process
The workflow breakdown of the ‘jobs to be done’ framework
Using research in your pitch
The main goal of prototyping your product
Connect with Ryan
Follow Ryan on Twitter
Ryan currently leads product at Basecamp, is the author of Shape Up and the host of the Synthetic a Priori podcast. Here are a few of the topics we’ll talk about on this episode of Customer Conversations:
The role and goals of customer research in the shaping process
The workflow breakdown of the ‘jobs to be done’ framework
Using research in your pitch
The main goal of prototyping your product
Connect with Ryan
Follow Ryan on Twitter
40 min