Building an Ecommerce Presence for a Major Brand with Maytex’s Michael Callahan Customer Conversations

Michael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years, Michael has been transforming organizations to think Consumer and Digital First. He believes that the key to running any successful eCommerce business is full organizational integration… The words he lives by are “Work Hard, Stay Humble”. On this weeks Customer Conversations, Sean and Michael cover 


What it means to build a digital strategy 
Managing necessary organizational change 
Interchange from digital to brick and mortar 
Ensuring complementary online and offline strategies
What can be done to reduce "friction" for the consumer 
Determining whether or not to offer DTC

Resources: 


Digital Commerce 360 - https://www.digitalcommerce360.com/product/b2b-ecommerce-market-report/?utm_source=GA&utm_medium=CPC&utm_campaign=2020B2BECMarket&gclid=CjwKCAjw4rf6BRAvEiwAn2Q76jrjpcDb0pI8rREID_ok2doy1vfIW0gsHZ_2Z4FyeFFShhaoxCs3eBoCC-gQAvD_BwE
Digital Shelf Institute - https://www.salsify.com/digitalshelfinstitute
The Digital Transformation Playbook - https://www.goodreads.com/book/show/27797899-digital-transformation-playbook
The Retail Ecommerce Playbook - https://www.forrester.com/playbook/The+Retail+eCommerce+Playbook+For+2020/-/E-PLA440

Connecting with Michael 


Connect with Michael On LinkedIn - https://www.linkedin.com/in/michael-g-callahan-b3331516/
Connect with Michael Over Email at michaelc@maytex.com