05: Finding Your Niche As An Entrepreneur Fearless Beauties

For our fifth episode of Fearless Beauties, Mary and Taylor speak to some inspiring female founders about entrepreneurship, and specifically what it’s actually like to bring an idea to a reality. For companies to be successful, they need to gain traction in a focused, niche market where customers know what they want. By doing so, founders can create a unique value proposition that its consumers will not find anywhere else. This week Mary and Taylor chat with Beth Kenerson Managing Director of Esthetician Success Lab, Robyn Sutton Founder of Poised Professional, and Onisha Claire Founder of Bossy Brows on how they built their businesses from the ground up and really honed in on their niche in the beauty landscape.

This episode of Fearless Beauties was produced by Quill.