PlayAbly Podcast: Gamifying E-commerce for the Future

PlayAbly
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  • CHAQUE SEMAINE
PlayAbly Podcast: Gamifying E-commerce for the Future

Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace. Get your first month of PlayAbly free by mentioning this podcast during your free demo.

Épisodes

  1. -4 J

    PlayAbly Podcast Episode 11: Black Friday Strategy Part 3

    In the latest episode of the Playably Podcast, Kajal and Gabi dive into a key Black Friday Cyber Monday strategy: maximizing engagement with playable ads. With BFCM season fast approaching, brands are vying for shoppers’ attention in a shorter-than-usual holiday window. Gabi explains why ecommerce gamification is critical for driving meaningful connections with customers this season. Learn how gamification in ecommerce through interactive ads can elevate user engagement, increase conversions,...

    13 min

  2. 8 NOV.

    PlayAbly Podcast Episode 10: Black Friday Strategy Part 2

    In this second episode of our Black Friday series, CEO and Founder John Cheng breaks down how advent calendars can drive customer engagement and boost holiday sales. Discover the psychology behind these calendars and why they’re an effective tool for capturing customer attention in a high-competition season. John shares examples of how brands can leverage ecommerce gamification and incorporate gamification in ecommerce to introduce product features, build brand affinity, and gather valuable c...

    19 min

  3. 6 NOV.

    PlayAbly Podcast Episode 9: Black Friday Strategy Part 1

    Black Friday Episode 1 of a 3 Part SeriesIn this episode, Angelo and Kajal dive into practical ways brands can harness gamification to boost holiday sales and engagement. From advent calendars to streaks, learn how interactive experiences and themed content keep customers returning. Discover how ecommerce gamification can help your brand stand out this season and why creating an experience beyond the sale is key. Plus, hear insights from recent client projects and the trends coming out o...

    11 min

  4. 3 NOV.

    PlayAbly Podcast Episode 8: Landing Pages, Turning Clicks into Conversions

    In this episode, we're unlocking the secrets behind landing pages—those crucial first impressions that can make or break your conversions. We'll dive into everything from design and messaging to optimization tips, transforming your landing page into a true conversion powerhouse. For eCommerce brands, we'll also discuss how ecommerce gamification, such as gamification quizzes and interactive ecommerce elements, can elevate customer engagement and drive faster conversions.Ready to learn more? V...

    14 min

  5. 25 OCT.

    PlayAbly Podcast Episode 7: ShopTalk Fall Recap

    In PlayAbly Podcast 7: ShopTalk Fall 2024 Recap, we chat with Seema and Angelo from PlayAbly, fresh from their ShopTalk Fall experience. They share key highlights, including engaging conversations about gamification, exciting trends, and unique insights from their meetings with top brands. Seema discusses the growing demand for gamified shopping experiences, while Angelo reflects on how PlayAbly’s personalized games stood out in the crowd.Missed the event? Catch up on the latest trends in eCo...

    17 min

  6. 17 OCT.

    PlayAbly Podcast Episode 6: Boosting Paid Media with SEO: How Strategic Blogging Can Transform Your eCommerce ROI

    In this episode of the PlayAbly podcast, we sit down with Gabi, the main point of contact for our major accounts, to explore how aligning your blog content with paid media strategies can significantly impact your eCommerce performance. Discover why relying solely on ad spend can limit your growth and how a strategic SEO approach using blog posts can give you the flexibility and conversions you need.Gabi shares real-world examples of brands that shifted their focus to optimizing blog content, ...

    12 min

  7. 14 OCT.

    PlayAbly Episode 5: Avoiding Costly Mistakes in Shopify Migrations: Insights from PlayAbly’s CEO

    In this episode of the PlayAbly podcast, CEO John Cheng joins us to dive into the complexities of website migration, particularly for ecommerce brands transitioning to Shopify. Drawing on his background from Unity and years of experience in the gaming industry, John shares insights into the most common pitfalls ecommerce businesses face when migrating platforms—especially when moving from WooCommerce or WordPress to Shopify.Listen as John discusses real-life horror stories from brands that un...

    18 min

  8. 10 OCT.

    PlayAbly Podcast Episode 4: Creating Games That Fit the Brand and Why Discount Spinners are Never the Answer

    In this episode, we sit down with Seema Rao, Head of UX and Game Development at PlayAbly, to explore the art and strategy behind creating engaging games for brands. Seema, with over 20 years of experience in game development, shares her insights on why it’s essential to align games with a brand’s identity and target audience, and why generic solutions like discount spinners often fall short.Discover how PlayAbly designs interactive experiences tailored to different customer personas and how t...

    16 min

  9. 7 OCT.

    PlayAbly Podcast Episode 3: Beating Algorithm Changes and Optimizing Paid Social Ads

    In this episode of the PlayAbly Podcast, we dive into the ever-evolving world of digital advertising with our special guest, Ray, a seasoned ad tech expert with nearly a decade of experience at top companies like Google and TikTok. We explore the complexities of optimizing ad campaigns across platforms such as Facebook, Instagram, and TikTok, and uncover the reasons behind the recent downturn in ad performance that many ecommerce brands are facing.Ray shares valuable insights on the common mi...

    16 min

  10. 3 OCT.

    PlayAbly Podcast Episode 2: Lessons from Barry’s Bootcamp

    In this episode of the PlayAbly podcast, we explore how Barry’s Bootcamp integrates gamification into fitness to create a highly engaging workout experience. Angelo, a Barry’s veteran with over 1,900 classes under his belt, shares insights into how the brand’s challenges, loyalty programs, and community-building tactics keep members coming back for more. We discuss how Barry’s leverages player archetypes like achievers and competitors to motivate attendees, and Angelo offers suggestions for h...

    5 min

  11. 25 SEPT.

    PlayAbly Podcast Episode 1: Taylor Swift and the Gamification of Friendship Bracelets

    In our debut episode, we explore the gamified world of Taylor Swift’s Eras Tour TikTok challenge, where fans completed weekly missions to earn friendship bracelets representing different eras of her career. We discuss the campaign's strengths and areas for improvement, from collectible digital rewards to the potential for more impactful incentives, and how gamification transforms passive fans into active participants.Tune in as we examine how Taylor’s challenge reflects broader trends in mark...

    15 min
  • 11 épisodes

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À propos

Welcome to the PlayAbly Podcast, where we explore the latest trends in e-commerce, personalized marketing, and data-driven strategies that engage customers and make online shopping fun again. Tune in as we dive into how gamification such as quizzes, games, and interactive experiences are reshaping the way brands connect with their audiences, drive conversions, and stand out in a competitive marketplace. Get your first month of PlayAbly free by mentioning this podcast during your free demo.

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