Playback Accedo

In part 2 of our UX series, continuing our conversation with Nikki Perugini, our host, Neil van Zyl, delves into the trends and predictions in UX Design that we foresee in the upcoming period.



Tune in to the episode to gain thought-provoking insights on Content Discovery and how to end the pain point for users (1:30), how interactive video is growing (8:12), and what are Super Apps and why is it popular in Asia? (14:30).

In episode 10, part 1, of Playback, Nikki Perugini and Sonia Lafontaine, explore what UX in OTT entails and how it goes beyond aesthetics- functional design, intuitive navigation, and accessibility across devices (1:06).

They also share insights about the advantages of user research (5:16), the considerations for designing a high-quality UX (11:58), the common design pitfalls (20:20), and the role that automation plays for UX designers (25:07). 

Tune in to the full episode, which delves deeper into how a focused UX strategy can provide actionable insights for your product growth.



Music by: ⁠⁠Jahzzar

In this episode, we explore the critical aspects of OTT that have changed, improved, or remained constant over the last decade. From the rise of Roku as a dominant force in the streaming device market (3:11) to the emergence of ad-supported streaming models (5:30), the OTT space has seen substantial shifts. 

The conversation also delves into how user expectations and their viewing experience have led to high-end UX enhancements (7:20), the proliferation of sports OTT services due to advanced tech (15:41), and how the strategic use of contextual/dynamic ads can interact with users while bringing in revenue (24:07).

Read more on BNS Inc.: https://boldnew.com/

Music by: ⁠Jahzzar

Dive into the near future of the OTT and the streaming industry with our latest podcast episode, straight from CES 2024. Our host, Neil van Zyl, and our guests, Mrugesh Desai, Ashley Desatnik, and Pritesh Modi, dissect the trends and innovations unveiled at the event (3:59), the changes in consumer behavior, and the essential strategies OTT providers need to adopt for both immediate and long-term success (8:29).

They also share their bold predictions for the year (24:17), highlighting the emergence of new sports digital services, shoppable experiences, how bundling services can provide value to users, and more. 

Episode 7 of Playback is a conversation with industry expert, Michael Chan, focused on considerations and tactics for delivering a best-in-class OTT application. 

Our co-hosts, Stanley Auger and Neil van Zyl, discuss what the discovery phase entails (4:35), the challenges with project timelines and how to manage it (11:30), the importance of QA automation (28:59), and how to determine the scope and evolution of a streaming service post-launch (26:52).



https://www.accedo.tv/event/ces-2024



Music by: ⁠⁠Jahzzar

Whether you are a sports fan or just in the world of sports in any capacity, our latest episode is a must listen.

With digital sports delivery gaining traction in a myriad of ways, our co-hosts, sat down with industry expert Michael Shewchenko, VP of Digital Operations, Anthem Sports & Entertainment, to discuss how sports OTT has the potential to reach an increasing number of fans and bring them back to the stadiums through engaging video experiences (7:02). 

The conversation further delves into the biggest challenges that the industry faces (11:25), streaming and distribution rights acquisition for NBA (15:55), the latest tech innovations integrated into sports experiences to delight users (21:49) and the marketing potential that docuseries offers (35:33).

Music by: ⁠Jahzzar