Playing At Business - toy & game business podcast with Steve Reece

Steve Reece
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Playing At Business - toy & game business podcast with Steve Reece

Podcast about the toy & games business, hosted by leading toy business expert Steve Reece of www.KidsBrandInsight.com. Steve takes a look at different trends in the toy & game biz, and speaks to interesting people from across the business. © 2018 RG Marketing Ltd. All rights reserved.

  1. EP 110 - So You Invented A Board Game, Now What? How To Commercially Launch Your Game

    SEP 25

    EP 110 - So You Invented A Board Game, Now What? How To Commercially Launch Your Game

    In this episode, board games business expert Steve Reece of www.KidsBrandInsight.com runs through the steps in completing a commercial launch of a board game (also includes a card game or other cardboard based Games).  If you are wondering what you need to do next after you came up with the idea of a Game and made a Gameplay mechanic, then this episode is for you.

    23 min
  2. EP 109 - TOY & GAME STARTUPS: 10 TIPS

    AUG 27

    EP 109 - TOY & GAME STARTUPS: 10 TIPS

    Over the last decade and a half or so, we have advised 200+ Toy startups and Game startups. There have been a number of recurring Tips and bits of advice we have given. This podcast covers those Top Ten Tips for startups in this whacky world of Toys & Games.   This is a definite must listen for new entrants to the business of Play!

    41 min
  3. Ep 108, Toy Biz India Trade Show Review

    JUL 15

    Ep 108, Toy Biz India Trade Show Review

    This episode reviews the Toy Biz trade show event in Delhi. This time round more than 400 exhibitors were at the show. Host Steve Reece runs through his experience at the event, and discusses the many opportunities for Toy & Game companies in India.

    19 min
  4. Ep 107 - Which Toy & Game Trade Shows Should You Attend?

    MAY 31

    Ep 107 - Which Toy & Game Trade Shows Should You Attend?

    This is the question we get most often. There are a number of key trade shows in the Toy business, and historically there has been a commom complaint that we have too many of these shows and that the schedule is inefficient. The pandemic gave us a good opportunity to consider our show schedules and to reassess what makes most sense for our businesses. In this episode we run through the main shows and talk about how to decide which shows to participate in.

    36 min
  5. Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time

    FEB 22

    Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time

    In this latest episode host Steve Reece shares 10 Key Success Factors for Board Games based on decades working with and on some of the most iconic Games of all times, including Hasbro's stable of Family Games such as Monopoly. Clue/do, Risk, Game of Life and many more.  Unusually Steve also acknowledges working on the worst selling board game of all time, as well as the best. If you are in the business of Games this is a must listen episode.   Sign up for our free email newsletter on the Toy & Games industry here: www.ToyIndustryJournal.com

    24 min
  6. Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024

    FEB 15

    Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024

    Another Spielwarenmesse Toyfair in Nuremberg has been and gone. This episode reviews this years show, and based on conversations at the show and market data released at this time gives an analytical outlook on the key drivers and trends of the European Toy market for 2024.   Sign up for our free Email Newsletter here: www.ToyIndustryJournal.com

    27 min
  7. Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons

    JAN 5

    Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons

    2020 and 2021 were unexpectedly boom years for the Toy business overall as locked down families invested out of season in play activities for their homebound children. 2022 and 2023 were significantly worse years for the Toy trade. The question now is what happens in 2024? Host Steve Reece talks through the factors affecting Toy market performance in 2024 in this latest episode.    For more Toy business analysis, check out our Linked In newsletter here: https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/

    31 min
  8. Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)

    11/29/2023

    Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)

    In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company.   For more analysis & insights into the global Toy market, check out our Linked In newsletter which has 5000+ subscribers (including readers from all major Toy companies): https://www.linkedin.com/newsletters/toy-industry-journal-6910540635838013441/

    20 min
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Podcast about the toy & games business, hosted by leading toy business expert Steve Reece of www.KidsBrandInsight.com. Steve takes a look at different trends in the toy & game biz, and speaks to interesting people from across the business. © 2018 RG Marketing Ltd. All rights reserved.

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