Plutus Awards Podcast

The Plutus Awards
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Plutus Awards Podcast

You will be inspired by these stories. Hear from the top financial authors, podcasters, video creators, and speakers. What are the secrets of their success? This podcast is for the independent financial media. Bloggers, writers, podcasters, and more will hear from the best of the best. The Plutus Awards Podcast is hosted by Sarah Li Cain (Beyond the Dollar) with assistance from Plutus Awards founder Harlan Landes and long-time Plutus Awards volunteer Miranda Marquit. In each episode, Sarah or a guest host speaks to content creators, entrepreneurs, Plutus Award winners, and your idols in the financial media. For more about the Plutus Awards, visit plutusawards.com.

  1. 09/11/2022

    Dr. Derricka Harwell - The Sin of Haste: How Early Success Can Damage Long-Term Growth

    In today's episode, Dr. Derricka Harwell shares how early success without the right systems and people in place can be costly. She tells what she learned, how she figured out what didn't work, and the successful decisions she made the second time around. https://plutusfoundation.org/2022/derricka-harwell-haste/

    39 min

  2. 02/11/2022

    Adrienne Taylor - The Sin of Purposelessness: Tailor Your Products to Your Audience's Needs

    We can build courses and do webinars, but these actions don't guarantee success. Adrienne Taylor speaks with Michelle Jackson about the need to be authentic and vulnerable with our audiences and the importance of seeing people and not just sales. https://plutusfoundation.org/2022/adrienne-taylor-wells-purposelessness/ Notes and summary from this episode Adrienne-I’m the founder of Tailored Wealth Saver and our goal is to help Millennials live a life on their terms. I help people figure out their financial intentions while reaching your financial goals. Michelle-How did you get into this space? Adrienne-When I was in college I was a chemistry major. I transferred schools at the end of freshman year in 2009 during the Great Recession and was an interesting time to be in finances. Personal finance has always been pretty interesting to me. Michelle-How did you grow your brand and what your intention was behind the type of work you were looking to do? Adrienne-Every week I recorded on YouTube. I cringe at those videos now. Right before COVID started I moved to Houston and I noticed that Instagram Reels was starting to pick up. I started making Instagram posts and stayed consistent with that. I would do fun money reels. “How to fly first class without paying” went viral Michelle-How did you translate that traction into paying clients. We’ve heard the stories of folks unable to convert their followers to purchases. Adrienne-I actually had a failure like that. I launched the Wealth Saver Planner. A lot of people booked consultations with me (10 minute free consultations) out of the free consultations I may have converted 20% of those people who became clients (I didn’t have clear intentions behind it) when I launched the planner I actually didn’t have a lot of sales. What I realized was that the audience wanted to learn about flying first class, I didn’t have the intention to convert them into understanding the financial content (and the “why”) behind what you’re talking about. The importance of finances. I had to get a marketing team for the planner because it wasn’t selling. Michelle-Why do you think your audience didn’t understand what you were trying to do. How do you share what you’re doing without being disingenuous? Adrienne-I still struggle with this because I don’t like selling. I realized that everything we do we’re being sold to. One of the greatest things we can do is have authentic conversations. Sometimes we forget that people are people. Let people know that you actually care for them. When we first talked about intent I thought about compassion. Michelle-How did you know that your product was a product your audience wanted? There’s intention, purpose and service. Sometimes a content creator designs a product with purpose but it may need to be repositioned. Adrienne-The planners at first were a failure. I thought I would sell thousands of units of this planner. I laughed at myself. What I did was I realized that the planner could be used as a supplement and offered it to my clients. You can buy them separately but I focus on the planners being a supplement to what I’m working with clients on. Once I stop working with clients after 3 months they still have a tool to use for their goals. I was one of the winners of the Plutus Grant and because of that I was able to reposition the planner. Michelle-What are some tips that you would share with other content creators building out their brands in relation to intent. This is a BROAD question Adrienne-Be intentional about your purpose with your audience, be vulnerable. I had emergency surgery in May. Be vulnerable about some of the things you normally wouldn’t share. Your audience will connect with your authenticity. Also, do market research. Ask your audience-What do you want from me. Follow Adrienne Tailored Wealth Saver Podcast-The Wealth Saver Podcast

    24 min

  3. 26/10/2022

    Felicia Gopaul - The Sin of Misalignment: Why Your Brand's Consistency Is So Important

    It is hard to know what areas to focus on when building your brand. One thing is clear, you can not do everything! Felicia Gopaul shares with Michelle Jackson how trying to do everything hurt her brand and what focuses allowed her business began to thrive. https://plutusfoundation.org/2022/felicia-gopaul-misalignment/ Felicia-It’s funny, we talked about how we make mistakes when building out our online brand. In the beginning I was everything. That was the biggest mistake I made and not taking the time to understand who I was online.    Michelle-If someone was to ask you what your online brand is could you share how you began positioning yourself online?   Felicia-I like to talk and to educate. I’m not ok with clients just taking what I say, I want to understand why we’re doing what we’re doing. I’ve always spoken, done workshops, etc. When I say I’m an economic catalyst because I’ll educate you so you understand exactly why you should do what you’re being educated to do.    Michelle-We’re talking about the sins that content creators can make as they’re building out their brands. One of the things that I realized was that these sins don’t exist separate from each other. Could you share how inconsistency showed up in your brand and what you did to change that?   Felicia-When I first got online I had a hard time articulating who I was. I would invest with various different mentors. I would invest with Facebook, etc. and was an early adopter and can’t articulate who you were and what you do so I wasn’t able to get the traction that I was hoping for with those investments.    Michelle-The journey of trying different things isn’t that you’re inconsistent, you were testing things out. How did you recognize what worked for your audience?    Felicia-I took time off to take care of my father for 7 years and when I returned I realized that what I was doing before wasn’t working. What I would say to other entrepreneurs is there is a common theme or thread throughout your business that you’re comfortable doing within your business.   Michelle-Once you figured out that speaking was in alignment with your business how did you create products how did you build in consistency?     Felicia-I had to find a company that was in alignment with what I was trying to do. Recently, though, I found a company to work with that is consistent with the type of education/resources that create a synergy with my customers as well. I had a focus on creative affective content   Michelle-I want to know more. What’s a day in your life look like for you? How are you getting enough people to connect with who you are and your message?   Felicia-I have a team. When I’m doing quarterly events with the company I’m partnered with I direct them to their events. I’m constantly talking to people about what I’m working on.    Michelle-You’re doing ongoing messaging?   Felicia-Not an affiliate though. It’s an ongoing education company. I look at what’s coming up and then invite folks to those upcoming events. I know in general up to a year in advance the different events that are coming up on an annual basis. I also take the months of July and December off. I build into my schedule these breaks.    Michelle-What has the impact been scheduling those breaks? Sean DeSouza “The three month vacation” Podcast    Felicia-I started with working 4 days a week. But, that’s not enough of a break. I realized that I needed a longer break and I’m married to a gentleman who gets 6 weeks off a year. If he gets six weeks off I need to take 6 weeks off too.  I also didn’t want to work too much in December and want to play and relax at the end of the year.    Michelle-What was the impact for your business (taking those breaks)    Felicia-I was very worried when I first did it and I didn’t announce it-I just did it. I wasn’t going to ask permission to do this. I was unwi

    26 min

  4. 19/10/2022

    Terri Huggins-Hart - The Sin of Vagueness: Clarify Your Ownership As a Freelancer

    When you are unclear and confused about the direction of your business, others will be too. Terri Huggins-Hart and Michelle Jackson discuss clarity and intentions in business and how ownership develops in a freelance career. Show notes: https://plutusfoundation.org/2022/terri-huggins-hart-vagueness/

    31 min

  5. 12/10/2022

    Marcia Armstrong – The Sin of Inconsistency: Commit to Your Process to Achieve Results

    Marcia Armstrong joins us to talk about the sin of inconsistency. Marcia shares how too many zero revenue months forced her to look at her business and the steps she took to turn things around in a little over 30 days. https://plutusfoundation.org/2022/marcia-armstrong-inconsistencty/

    35 min

  6. 05/10/2022

    Amanda Page - The Sin of Perfectionism: How Bold Moves Pay Off When You Think You're Not Ready

    Fear and perfectionism are the constant enemies of a creator. Today, Michelle Jackson speaks with Amanda Page about how creators can overcome these obstacles and take risks in developing projects that may feel out of reach for them. For more information, visit the show notes at https://plutusfoundation.org/2022/amanda-page-perfectionism

    26 min

  7. 28/09/2022

    Rahkim Sabree - The Sin of Hubris: How to Use Insight From Your Audience

    For more information, visit the show notes at https://plutusfoundation.org/2022/rahkim-sabree-hubris   Welcome to Series 6 of the Plutus Awards Podcast hosted by Michelle Jackson. Our community is filled with hundreds of stories from creators and entrepreneurs just like you. And through this show we share these stories of challenges and successes from bloggers to podcasters, from writers, speakers, and more. In this season we talk about a somewhat taboo topic — the deadly sins that personal finance (and other content creators) can make. We share lessons learned, how to avoid these mistakes, and the fact that we’re all human, putting our creative work out there into the world. This season’s conversation is about the inherent risks we’re taking in developing online brands, our own hubris, and the impact that how other people perceive us can make us or break our online brand. Today’s guest is Rahkim Sabree and in this episode we talk about hubris. Just because we built something doesn’t mean that our audience wants it. Learn the lessons learned from the mistake of building out a product without talking to your audience. We’ve all done it before and how Rahkim is avoiding making that mistake in the future. Rahkim Sabree – The Sin of Hubris: How to Use Insight From Your Audience Notes and summary from this episode Rahkim-I’m Rahkim Sabree, I’m an author, columnist, speaker and financial coach. Got into financial education about 10 years ago. I talk about financial empowerment, financial trauma and financial mindset. Michelle-How would you describe what your business is to other online entrepreneurs? Rahkim-It evolves part of me feels like I act like a consultant and stepping into an influencer role. My business model is definitely digital media. Michelle-This season of the Plutus Awards Podcast we’re talking about the 7 deadly sins that creators need to be aware of making in their businesses. We’re definitely talking about this with a lot of empathy. How did you even get into this space? Rahkim-I fell in by accident. A happy accident. I spent 10 years in the banking industry. And one of the things I realized was that there was a lot that I didn’t know about money. In my banking career I had to learn about the products in order to sell them. I realized what I wasn’t exposed to growing up. For example-the idea of homeownership. It didn’t occur to me that homeownership was available to me. I shared my knowledge with my friends and family because they also didn’t know. Michelle-What’s interesting around your brand and mission is that it’s positioned around firing your boss. Rahkim-The best decision I’ve ever made and the hardest decision I’ve ever made. I had to figure out how I was going to move forward and figuring out how I was going to survive. It’s been a liberating experience, but the biggest takeaway for me is that my mental health has improved significantly. The idea of “I fired my boss” is to take back your power. Michelle-What are some of the ways your building out your brand and components of your business? Rahkim-I like this question. When I first started I didn’t know what to do. A lot of the growth I’ve experienced is based on a combination of things. Being active on Twitter, reels, etc. But, what solidified my credibility was contributing to publications and being featured. People look at you as a thought leader. Michelle-You’re talking about building up your authority. What about building out how you’re making money? Let’s deep dive into the product’s conversation and the deadly sin related to product. Rahkim-Most of my money comes from solidifying that credibility. I do a lot of writing and the writing brings in income. I wouldn’t have gotten paid for my writing if I was writing for free first. I also do some social media management, get paid to speak and one-on-one financial coaching. Going into products I was approached by a coach to build ou

    36 min

  8. 21/09/2022

    LaTisha Styles - The Sin of Pride: No Shame in Backtracking

    Welcome to Series 6 of the Plutus Awards Podcast hosted by Michelle Jackson. Our community is filled with hundreds of stories from creators and entrepreneurs just like you. And through this show we share these stories of challenges and successes from bloggers to podcasters, from writers, speakers, and more. In this season we talk about a somewhat taboo topic — the deadly sins that personal finance (and other content creators) can make. We share lessons learned, how to avoid these mistakes, and the fact that we’re all human, putting our creative work out there into the world. This season’s conversation is about the inherent risks we’re taking in developing online brands, our own hubris, and the impact that how other people perceive us can make us or break our online brand. Plutus Awards Podcast - LaTisha Styles Headshot Today’s guest is LaTisha Styles. In this episode, we talk about the sin of pride. LaTisha shares how she bet on herself to never have to return to her 9-5 and then ended up working a 9-5. She shares why the second time around was different. For more information, visit the show notes at https://plutusfoundation.org/2022/latisha-styles-pride/

    25 min
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You will be inspired by these stories. Hear from the top financial authors, podcasters, video creators, and speakers. What are the secrets of their success? This podcast is for the independent financial media. Bloggers, writers, podcasters, and more will hear from the best of the best. The Plutus Awards Podcast is hosted by Sarah Li Cain (Beyond the Dollar) with assistance from Plutus Awards founder Harlan Landes and long-time Plutus Awards volunteer Miranda Marquit. In each episode, Sarah or a guest host speaks to content creators, entrepreneurs, Plutus Award winners, and your idols in the financial media. For more about the Plutus Awards, visit plutusawards.com.

Información

  • Creador
    The Plutus Awards
  • Años de actividad
    2019 - 2022
  • Episodios
    101
  • Clasificación
    Explícito
  • Copyright
    Copyright © The Plutus Foundation
  • Mostrar sitio web
    Plutus Awards Podcast

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