Podcast 2.8: Branding 101 for Small Businesses with Barry Edwards

Why is your online brand so important?

• It usually is your first impression, and bad first impressions are tough to overcome
• A great brand will save you TONS of money in online advertising and marketing dollars
• A well executed brand will prevent you from competing only on lowest price

Barry Edwards, owner and creative director of Edwards Communications, has been building brands online since 1996. He specializes in establishing brands that get found online and that convert prospects into customers without spending more money than necessary on online ads.

Barry utilizes UX (User Experience) design and refined Content Marketing to get small business in front of their best target audience and generate leads from these prospects. He's also sharing his FREE eBook with our listeners, "Building Your Best Brand".

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