Mic Club: A Show for B2B Podcasters

Dan Sanchez
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Mic Club: A Show for B2B Podcasters

The first rule of Mic Club: Don’t talk about Mic Club.  Just kidding. We’re all marketers & podcasters here, we like to talk. If you run, host or produce a B2B podcast, join the club. This is the place you’ll learn how to create your listeners’ favorite show. At Sweet Fish, we produce over 100 B2B podcasts--we’ve been podcasting since before it was cool. Every week, we share our lessons learned & showcase B2B marketing leaders fighting to create killer content.

  1. 2022/08/08

    Upgrade Your Video Podcast, How-to Utilize YouTube Shorts, and What to Post on LinkedIn

    In this episode, Benji and Walt discuss: What we're listening to right now:  Walt: Truth Be Told  Benji: Will MacAskill of Effective Altruism Fame — The Value of Longtermism, Tools for Beating Stress and Overwhelm, AI Scenarios, High-Impact Books, and How to Save the World and Be an Agent of Change (#612)  News: 1 Remote recording tool Riverside has launched a number of updates: using your iOS device as a second camera; mobile support for video recording up to 4K; and the Clubhouse-like Live Call-in comes to Android. (POD NEWS) 2 YouTube’s Added a New Option to Cut Your Long Form Videos into Shorts 3 What to Post on LinkedIn: The 5 Content Types That Work Best Member Highlight: Growth Marketing Camp Q&A: How detailed should my show outline be before recording?

    34 分钟

  2. 2022/08/01

    Structure Your Podcast for Success

    In this episode, Benji breaks down how he would structure a show for success in 2022. Discussed on the show:  - The best cadence for release - The importance of micro-content - Documenting your unique POV - Why your show may need 2 websites

    9 分钟

  3. 2022/07/25

    Growing Appetite for Podcasts, Personalized Spam, and Who Should Host?

    In this episode, Benji discusses... News: 1 - What’s the appetite for podcast listening worldwide? (Sounds Profitable) 2 - Acast acquires Podchaser, the world’s most comprehensive podcast database (PodNews) 3 ‘Personalized’ Spam is Still Spam (PodMov) Listener Question: How do we decide as a company who our host should be? What do you look for in a good podcast host?

    16 分钟

  4. 2022/07/18

    Listener Feedback, Sound Effects, and How to Level Up Your Sound Quality

    In this episode, Benji and Ryan discuss:  Podcast News:1 The Danger of Limited Listener Feedback (Sounds Profitable) 2 When in Doubt, Leave Out the Sound Effects (by Rob Rosenthal on transom.org) 3 Steady launches Spotify integration for members-only podcasts Question: How important is audio recording quality, really?What’s the easiest ways to improve audio quality? Article Link Ryan mentioned Mics Mentioned:  Samson Q9u (USB mic)Focusrite Scarlett Solo Audio InterfaceShure SM58 (XLR)Behringer XM8500 (XLR) Software mentioned:ReaperGaragebandAudacityAdobe AuditionHindenburg

    29 分钟

  5. 2022/07/11

    Favorite Podcasts, Best Hosts, and Tricks of the Trade, with Timmy Bauer

    In today's episode, Benji is joined by Timmy Bauer, Founder of Dinosaur House and host of The Literacy Advocate Podcast.   We're breaking our regular format to discuss our favorite shows right now, the podcast hosts we learn from, and we're giving away some helpful hosting tips.

    26 分钟

  6. 2022/07/05

    Obsessed Podcasters, How People Listen, and LinkedIn Strategy

    In today's episode, we discuss... 1 Want Obsessed Listeners? Be an Obsessed Podcaster. (PODCAST MOVEMENT) 2 How do people listen to podcasts? (BUZZSPROUT) 3 Veritonic Announces $7.5 Million Series A Funding Round to Power the Next Phase of Audio Measurement (PODNEWS) Listener Question:  How should a B2B Podcaster incorporate LinkedIn in their promo strategy>

    24 分钟

  7. 2022/06/27

    Podcast Discoverability, New Listeners, and How to Get Started with Video

    In today's episode, we discuss... News: 1 The Latest Data On Podcast Discoverability 2 45% of podcast listeners started listening to podcasts in the past year Member Highlight: Innovators Can Laugh with Eric Melchor  Listener Question:  When starting to add video to your podcast, what's most important to ensure quality?

    27 分钟

  8. 2022/06/20

    Is Facebook Back in on podcasting?, Search on Apple Podcasts, and How to Use Cross-Promo

    On today's show Benji discusses:  Today's B2B Podcasting News: 1 Facebook adds a podcast player in its app, powered by Spotify (PodNews) 2 Search on Apple Podcasts - How does it work? (Apple Podcast for Creators) Member Highlight: Leveraging Thought Leadership with Bill Sherman  Listener Question: How Podcasters Can Grow Their Show with Cross-Promos?

    12 分钟
查看全部 20 集

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关于

The first rule of Mic Club: Don’t talk about Mic Club.  Just kidding. We’re all marketers & podcasters here, we like to talk. If you run, host or produce a B2B podcast, join the club. This is the place you’ll learn how to create your listeners’ favorite show. At Sweet Fish, we produce over 100 B2B podcasts--we’ve been podcasting since before it was cool. Every week, we share our lessons learned & showcase B2B marketing leaders fighting to create killer content.

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