52 episodes

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

    • Technology
    • 4.2 • 5 Ratings

Blubrry's Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.

    Podcast Call-To-Actions

    Podcast Call-To-Actions

    Every successful podcast has a few things in common. One, great content, and two, a call-to-action. A podcast host wants listeners to do something, whether that's join their email list, recommend the show to a friend or subscribe; but something must be done. Most likely, they won't do it without your recommendation and polite encouraging.

    News



    Spotify “opens” their premium podcasting service to some publishers and platforms.



    Descript released “Studio Sound” in beta.



    Major changes coming to Feedburner next month.



    Fireside Chat (not the podcast host) has some crazy terms of service.



    Podsauce. What is that?



    Shattered Glass gets a new name after indie podcaster sends a cease and desist letter.





    Best Practices

    Call-to-Actions (CTAs)

    A specific call-to-action mentioned in a podcast can have a direct effect on the growth and progress of a podcast. We recommend mentioning these call-to-actions regularly, because often times people do not hear something once and then take action, it needs to be repeated.



    Blubrry News



    Next week there will be no live show but we will try to record an episode from the booth on the show floor at Podcast Movement. Make sure you subscribe or follow at PodcastInsider.com so you don’t miss that episode.



    Podcast words you should know, by Troy Price





    Blubrry Pro Tip

    Do you own your content? By Kate



    Question(s) of the Week 

    Question: What is the best way to build my email list? 

    Answer: In my opinion the best way is to ask your listeners in your show’s CTA (see best practice). Make sure you have an easy to find signup on your website.  Do not, necessarily use a popup, pop under, slider or anything like that. Some say they work, but my contention is that for every person that puts in their info, you have at least one that will leave your site to never return.

    ______________

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com



    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com



    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address is:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 45 min
    Podcast Trade Shows

    Podcast Trade Shows

    As we prepare to head to Podcast Movement in a few short weeks, we go over some tips whenever you attend podcast trade shows. While very fun, informative and invigorating, conferences can also be extremely tiring and perhaps not turn out to be what you hoped for. Tune in to hear what you should do to get the most out of any conference or trade show you attend.

    News



    Pocket Casts acquired from NPR, by Automatic Inc.



    iOS 14.7 fixes the Apple Podcasts download bug



    She Rates Dogs co-host Mat George killed in a hit and run in LA



    Airplane Geeks “Editor at Large” Brad “Launchpad” Marzari killed in an airplane crash 



    Morning Wire launched on Monday, a new podcast to compete in the daily news category



    For car people, TheDetroitBureau.com launched a new podcast called The Headlight News





    Best Practice: Trade shows



    Drink lots of water. You wont' regret it.



    Pick your sessions you want to go to before the show starts.



    Pick an alternative just in case the one you want to see is not what you thought it was.







    Most of the networking happens after-hours or in the hallways or on the show floor, not in the sessions.



    Have fun but don’t drink too much.



    Take notes or get business cards (if they use them) from people you meet.



    Visit the booths on the show floor, you might learn something new.



    Visit the small venders as well. Someday, they might be big and you may have made a good contact.



    Blubrry News



    Recent Blog Post: Do you really need a co-host? By Meryl Klemow.



    PowerPress 8.5.7 was released this week. Mostly bug fixes for our network features.



    Todd is speaking live at Podcast Movement (twice). If you are going to be there, check it out!



    Mike will be speaking at Podcast Movement on the virtual track: “Why you need a website for your podcast”. Even if you can’t go to Nashville next month, check out the virtual version.





    Blubrry Pro Tips

    Preparing Your Guests by Kate from The Blubrry Pro team. Find the prep list on their website.



    Interview

    Edwin K. Morris Because You Need to Know Podcast

    Twitter

    LinkedIn

    Pioneer Knowledge Services







    Question(s) of the Week

    Question: I want to stop podcasting. Do I have to pay my podcast host to keep my episodes online?

    Answer: Yes, Blubrry and most other hosts will remove your episodes after you cancel your hosting plan. It’s just like the electric bill, you still have a minimum payment even if you never turn on a light that month. In podcast hosting, you have to keep the plan open to keep the files stored online. Most hosts (Blubrry included) allow you to switch to the lowest plan and ALL your back episodes will stay online.

    ______________

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

    Be sure to follow or subscribe to the companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting.

    https://www.podcasthelpdesk.com

    ______________

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

    • 54 min
    Taking Care of Podcast Gear

    Taking Care of Podcast Gear

    It's important to take care of your podcast gear, regardless of the original cost. Podcasters should take the time to clean, properly store and travel with their podcasting gear such as microphones, headphones, mixers, recorders, etc.

    News



    Apple info: Todd got an email from an Apple Podcasts employee with some info about what Apple is doing with PodcastsConnect.apple.com 



    Netflix hires first head of podcasts



    How do people find your show in the podcast apps?  This is a study by Podnews about which apps search what about your podcast.



    Newsweek launches its first podcast, The Debate



    Bring your podcast to Samsung devices



    British Podcast Awards winners announced





    Best Practice

    Studio Hygiene, how to take care of your gear.





    Keep it clean (dust free is best!)



    If you have to set it up to do your show every time, find a good place to store your gear. A protective case, dedicated drawer or shelf, a towel or cloth cover never hurt.





    Cables are fragile. Don’t roll them too many times.







    If it’s in a set location, limit access to that location. Keep pets, kids, significant others and coworkers away from it if at all possible.





    You can also tape down cables so they don’t move around or get caught by someone.







    Double check your settings on everything before you record. Never assume that it will always hold settings and that it will always work the same way. Do a 10 second record test before you start your show to make sure you’re getting a good capture.



    Power down anything you can while not in use.





    Blubrry News





    Let your audience do the content creation for you by David Day



    2021 Mid Year Podcast Report from Troy Price



    Try out our new Android app! (iOS coming soon)



    PowerPress webinar replay here: https://youtu.be/iGcNR8J3cXg Next one is on July 20th at 3:30pm EST, sign up here.



    Write up about Todd’s panel with Rob Walch at Radio Inc.



    Mike will be speaking at Podcast Movement on the virtual track: Why podcasters need a website for their podcast. Even if you can’t go to Nashville next month, check out the virtual version.

    Is RSS going away? From the New Media Show this week.





    Blubrry Pro Tips

    What to do next? Giving your listeners specific actions to take after listening to your podcast, most importantly sending them to your website.



    Interview: Meet the Team

    Jeff Levine, Marketing Manager 



    Question(s) of the Week 

    Question: David asks, “There was a typo in the post title of my latest episode. I just fixed it on WordPress. How long does a change like that typically take to filter out to the podcast apps?”

    Answer: It depends on the app. As with everything RSS based, it will refresh on the app or directory the next time that app or directory (or your listener) pulls the feed. Sometimes things like that can take longer than a new episode. If it doesn’t change in a reasonable time (day or so), It will the next time you publish an episode.

    This goes for any publishing platform, not just WordPress / PowerPress.

    ______________

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

    Be sure to follow or subscribe to the companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting.

    https://www.podcasthelpdesk.com

    ______________

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/).

    • 54 min
    National Blueberry Day!

    National Blueberry Day!

    Happy National Blueberry Day! Here at Blubrry Podcasting, we love to shed light on any 'holidays' related to our beloved fruit. Often times if people have trouble pronouncing or spelling our name, we tell them it's like the fruit, but without the ee's is all. Anyways, we have lots of podcasting news and topics, including a new segment on the show - pro tips from our Pro-Production team. Catch Toby and Shawn's interview this episode.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.



    Industry News



    Apple is still having issues with their latest release



    Apple seems to have changed things again as far as show notes. Now links work in the description tag (simple ones). And the good news is, this matches Spotify and Google. The doubling thing is still an issue in some views in AP.



    Zoom bought an AI company working on real-time translation



    Audacity 3.0 looks like spyware 😳



    Insightful Twitter thread that popped up this week about rates for podcast jobs and how much a professionally produced podcast costs



    Really simple tool to see how ‘loud’ your podcast is (in LUFS)



    Best Practice

    How to find a co-host





    Someone you already know



    Another podcaster that is in the same niche



    Professional colleague.





    Blubrry News



    It’s National Blubrry Blueberry day!



    Make sure to check out PodcastInsider.com in between shows. We have articles and news going on there several times a week.



    Follow us on social. @blubrry in most places and @blubrry_podcasting on Instagram.



    Podcast Movement is less than a month away.

    PowerPress webinar replay here: https://youtu.be/iGcNR8J3cXg Next one is on July 20th at 3:30pm EST, sign up here.

    Newsletter went out this week. Read it here.





    Blubrry Pro Tips:

    Why Your Recording Environment is Critical by Toby



    Interview

    Shawn Thorpe - Support team



    Question(s) of the Week 

    Question: I want to do simple editing of my podcast recordings.  Nothing too deep, but I want to be able to clip the ends, add in the intro and do the basic stuff. What do you suggest for editing audio?

    Answer: There are a couple of good ‘free’ ways to edit audio.  If you are on a Mac, Garage Band is good enough for simple edits. Audacity is good but a little hard to learn. We use Adobe Audition, which is a subscription software, and our Blubrry Pro team also uses Audition; Shawn uses Reaper. There are others at various costs and learning curves.

    ______________

    Got a question you’d like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it.

    Be sure to follow or subscribe to the companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting.

    https://www.podcasthelpdesk.com

    This week a bit of a soap box. There is more to podcasting than ad revenue? There seems to be a push for more ad tech, more ways to track and attribute you across apps and a push for more ads. What is this doing to the indie podcaster that isn’t in this for the money? They are in it for fun, the craft, the community and just as a hobby.

    ______________

    The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets gives the whole team access rather than direct emails or calls.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    • 58 min
    Celebrating 250 Episodes of Podcast Insider

    Celebrating 250 Episodes of Podcast Insider

    After many schedule, title, host and content changes over the years, we are happy to celebrate episode 250 of Podcast Insider, a podcast from Blubrry Podcasting team members. After a quick pat on the back we dive right into some podcaster news along with a podcast best practice on formatting show notes and blogs and excerpts.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    Live Facebook recording.

    News



    Podcast Insider makes it to 250 episodes!



    Amazon has purchased Art19 



    Amazon also buys the Smartless podcast for $80 million!



    Edison Research creates a template for audience surveys



    Blue Wire Podcast Studios under construction at Wynn Las Vegas



    According to James Cridland over at Podnews.net, HTML is back in Apple Podcasts. We confirm after looking at last week's Podcast Insider episode inside Apple Podcasts.



    The 16th Annual People’s Choice Podcast Awards nominations open now!





    Best Practice

    Formatting show notes/blog posts/excerpts





    1st off, don’t worry too much about it. MOST listeners using apps, see you have an episode and hit play. Then they put it back in their pocket.



    Using simple formatting is good. But do it in your publishing tool (WordPress Post, Blubrry Publisher Episode or whatever you are using). Do not cut and paste formatted text in from a word processor.



    Links may or may not show up in the apps (Apple just added them back after a month or so).



    How we do this show in PowerPress





    In WordPress settings > Reading set Syndication feeds contain: Full Text.



    In the post editor, enable the “excerpt” box (screen options in the classic editor or in the sidebar of the block editor).



    Put your fully formatted show notes in the main blog post area. Format within WordPress and not in a word processor.



    Put a shorter unformatted (text only no links) description in the Excerpt box.



    Publish the show as normal. See: https://youtu.be/54YX1gW9Lso







    Again, write your show notes for Google. Produce your audio for your audience and send them back to your site for more information.





    Blubrry News



    Avoid podcaster burnout by Troy Price 



    Focus on Features - Blubrry Player



    Podcast of the month, Kim Krajci and her show Toastmasters 101.



    PowerPress webinar replay here: https://youtu.be/iGcNR8J3cXg. The next one is on July 20th at 3:30pm EST. Sign up here.



    Interview

    Meet the Team - Chau Pham, Marketing Intern



    Question(s) of the Week

    Question: I read somewhere that podcasts need to be either 20 or 40 minutes long because the average commute is 20 minutes. Is this true?

    Answer: Maybe on the average commute.

    Overall, no, your show should be as long as it takes for you to convey your story. No longer or no shorter. The great thing about podcasting is you have as much or as little time as you want to get your content in. If you have 10 minutes worth of interesting content, then do 10 minutes. If you have 3 hours, do 3 hours. Listeners can pause and resume whenever they want in most apps. Do not try to stretch 20 minutes of content into 30 minutes. Conversely, do not try to do 30 minutes of content in 20 as you will go too fast or miss something you wanted to have in that episode. In other words, podcasts can be as long or short as you, the podcaster, wants them to be.

    A friend of mine says “Podcasts are never too long,

    • 42 min
    Back in the Columbus Office

    Back in the Columbus Office

    Podcast studios need adjustments and tuning up every once in a while, and definitely at least once every 15 months, which is what we did at the Blubrry studio. Todd made his first trip back to the Columbus office and not only fixed all of the mistakes MacKenzie made moving microphones, but gave it a nice cleaning.

    Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know.

    Recorded live from two well-separated and socially distanced podcast studios in northern and southern Michigan; here’s Podcast Insider.

    No live recording this week.



    News:



    Mark Cuban will virtual keynote at Podcast Movement 2021



    New from Facebook: podcasts and live audio chatrooms



    Mobile media usage to grow slowly in 2021



    Podcasting winners and losers during pandemic



    Podcast Choice Awards nominations open on July 1st





    Best Practice:

    Stay positive and upbeat on your show. Be excited to be there.



    Blubrry News:



    The PowerPress webinar will be June 29th at 3:30pm EST. Sign up here.



    Blog Post: 3 keys to develop your podcast content, by Kim Krajci.



    Affiliate payments going out this week



    Follow us on Social! We are active on Facebook, Twitter, Instagram and LinkedIn. Follow our Instagram at blubrry_podcasting to keep up with the most recent news, updates, podcast tips and trends as well as giveaways. We would love to connect with more members of the Blubrry family on social media and give you a shoutout. Also, once a month, we have the Podcaster of the Month to highlight one of our customers and their podcast. Let us know if you are interested in being a Podcaster of the Month.





    Interview:

    Meet the Team -  Dave Clements

    Dave’s podcast, Playing Games with Strangers 



    Question(s) of the Week 

    Question: From Facebook: Anyone podcast while they travel with a co-host in a different location? What software do you use?

    Answer: Riverside.fm, Zoom (meeting software), Skype (with call recorder), or Streamyard. Bring a decent mic with you when you travel. Also, don’t forget the headphones! Todd uses an ATR2100 USB microphone and Mike uses an SM58 with a Zoom H5 recorder as an audio interface. Those work with the above software to record.

    ______________

    Be sure to follow or subscribe to the companion show to this one, Podcast Help Desk where Mike goes a little deeper into the geeky and techy side of podcasting. https://www.podcasthelpdesk.com

    What are show notes anyway?

    ______________

    If you have a question you would like us to answer on the show, drop an email to mike@blubrry.com (audio or text or even video if you want) and we may use it on the show.

    The best place for support with any Blubrry product/service is our ticket system (https://blubrry.com/support/). Sending a ticket gives the whole team access to the question rather than direct emails or direct phone calls.

    ______________

    Promo code INSIDER for a free month at Blubrry.com

    Coming at you this week from Blubrry Studios in northern and southern Michigan. Produced by the Blubrry Pro-Production team.





    Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com



    Schedule a tech checkup with Mike (hosting customers only). Email mike@blubrry.com



    Send us your podcast sticker and a self-addressed stamped envelope (SASE) and we will send you a Blubrry care package.



    Our mailing address is:

    Blubrry – MacKenzie

    150 E. Campus View Blvd. #180

    Columbus, Ohio 43235

    • 42 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

FastTwitchMedia ,

They keep us informed!

If you want to know the latest in the industry and the new features Blubrry continues to offer to its customers, this show has great value. Its a great resource for newbies and seasoned pros alike. Keep 'em coming!

anemec ,

Keeps me up to date

I’ve enjoyed listening to Mackenzie as she has grown her podcasting wings! A helpful show that keeps me in touch with how to use PowerPress and new things happening in podcasting. Love the guests!

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