52 episodes

Blubrry's Official Podcast

Podcast Insider Todd Cochrane, Mike Dell & MacKenzie Bennett

    • Technology
    • 4.2, 5 Ratings

Blubrry's Official Podcast

    Utilizing WordPress and Podcast Host Changes – PCI – 198

    Utilizing WordPress and Podcast Host Changes – PCI – 198

    It's well-known that we encourage podcasters to use WordPress for their podcast - website as well as RSS feed. With any service there are dos and don'ts, pros and cons. This episode Todd and Mike discuss those and more when it comes to maximizing results using WordPress for your podcast.



    The Nod, has been a hot topic recently as the hosts would like to gain ownership over their show but have been met with resistance from the company behind the show - of which they worked for. Blubrry has always been big promotors of owning your brand, IP, RSS feed, etc - while not always easy and possible - it prompted a great discussion with this episode.



    Those of you in the U.S, enjoy your socially distant 4th of July!



    Facebook Live Recording.



    Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know.



    Recorded live from two well-separated and socially distant podcast studios in northern and southern Michigan, here’s a Podcast Insider show LIVE.

    This week on Podcast Insider…

    News:



    No more recommendation letters for the Podcast Academy. Earlier this week they removed the requirement, which means it is now easier to become a member.



    The podcast hosts of the show The Nod want their show back from Spotify/Gimlet.



    From the team that provides an annual conference, Podcast Movement University. A virtual event, SHIFT Conference will commence on July 14, check out the site for more info.



    BBC is starting a new unit for podcasting.



    The Google Podcasts creator program is accepting applications.



    Not to be confused with the water bottles... are you Swellcasting yet? It's a new app sort of like Twitter for audio called Swell.



    25% of Latinos are podcast listeners.



    NPR’s Invisibilia gets new hosts. New hosts have been previously involved in the show.



    Pablo Torre becomes the new host of The ESPN Daily Podcast in August.





    Best Practices:

    Make sure your audience can contact you from your website





    Email address and/or contact form.



    Social media links to your profiles.



    Voicemail line or Speakpipe link.



    If you have guests, make sure you include a section in the show notes for their contact information.





    Blubrry News:



    Todd (and Rob G.) had Adam Curry (The Podfather) as a guest on the New Media Show yesterday.



    We are out tomorrow for the 4th of July (observed on the 3rd). Please keep in mind our staff will be largely unavailable.



    Podcast Awards nominations are open!



    Support:



    If you are using WordPress it’s important to keep everything (plugins, themes, and WordPress itself) up-to-date. Hackers look at any updates and then figure out what is hackable in the old version; then they target sites using that old version.

    On the same topic, if you are not using a plugin, delete it. There is no need to have extra code on your website.

    Be careful when you hire someone to design your website. It might not feel as intimidating or essential as hiring an employee but you are relying on them to help you move forward with your entire brand. Make sure they are knowledgeable about podcasting and how that integrates to your website; remember many podcast RSS feeds come from their website.

    The main thing is to keep your WordPress site as clean and uncluttered (on the back end, but it’s not a bad idea for the front end as well) as you can. The less plugins you have, typically, the better it will run.



    Promo code INSIDER for a free month at Blubrry.com



    Coming at you this week from two very separate podcast studios in Michigan.

    • 30 min
    The Blubrry Way and Guest Kevin Pannell – PCI – 197

    The Blubrry Way and Guest Kevin Pannell – PCI – 197

    Podcasting the Blubrry way - what does this really mean?



    We strive to make our service as easy as possible for all podcasters, without losing the power that podcasting really has and that we want podcasters to have control over. This truly is a medium that you're able to have branding, marketing, and most importantly your own voice with, and in our own Blubrry way we set you up for success. Mike and Todd go on to discuss the positive ways we make this possible for all podcasters.



    This episode they also talk about some newcomers to podcasting and an update to Spotify for podcast ads and sponsors. And speaking of directories and apps, Scripps might be looking to sell Stitcher, less than five years after their acquisition.



    Thanks for Kevin Pannell for joining us this episode to discuss his podcast, People Process Progress.



    Facebook Live Recording.



    Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know.



    Recorded live from two well-separated and socially distant podcast studios in northern and southern Michigan, here’s a Podcast Insider show LIVE.

    This week on Podcast Insider…

    News:



    CBC is using an old radio show as a new podcast.



    Spotify is introducing a new feature for ads: In-App Offers



    Is Scripps looking to sell Stitcher?



    iHeart is utilizing radio to promote their podcasts.

    Let's welcome CourtTV to podcasting. Their first show is Murder and the Menendez Brothers: A Court TV Mystery





    Best Practices:

    Back to Basics. Own your show, completely!





    Purchase your own domain name



    You should have a home base for your podcast, preferably not owned by someone else



    A home base means better SEO!



    YOUR branding for YOUR show





    Blubrry News:



    The intentionalism of ‘The Blubrry Way’



    Slowly but surely we're making progress on on UX/UI work

    PowerPress 8.4 is getting close to a beta release; if you'd like to test, let us know!



    Interview:



    Kevin Pannell - People Process Progress





    Support:



    Replying to old tickets and emails: Don’t do this. If you have a new issue the support team needs to look at and assist with, send us a new ticket.



    Play your published episode: It’s a breeze publishing an episode, but after it’s been done hit play just to make sure it actually does work properly. On the off chance it doesn’t work, you’d rather find that out yourself than a listener, right?



    Linking your Blubrry account to PowerPress:





    You are logging into your Blubrry.com account FROM your WordPress account



    Saved passwords will not work (in most cases the password manager thinks you are logging into your WordPress site instead)



    This obviously only applies to those using Blubrry stats (free or paid) or hosting.







    Spotify… How it really works (at Blubrry)





    Spotify requires you to be hosting at Blubrry to submit via our dashboard. Not just have a hosting account, but the files have to be hosted at Blubrry.com.



    Your files should be in mp3 format. M4A will not work at Spotify directly. We have to transcode.



    We utilize Passthrough, so your stats for Spotify will be collected in with your main Blubrry stats.



    If you are moving to Blubrry from another host that submitted your show to Spotify, you have to have them remove your show from Spotify before you can submit it via Blubrry.







    Show Titles: Remember, the simpler the better. Keyword stuffing not only looks bad,

    • 51 min
    Choosing Podcast Gear and Guest York Campbell – PCI 196

    Choosing Podcast Gear and Guest York Campbell – PCI 196

    Choosing podcast gear can seem overwhelming, and we break down some suggestions on what new podcasters should get. Not only do we provide suggestions on what to get, but also what not to purchase or focus on when getting your podcast started.



    There was quite a bit of news in podcasting this week including a SiriusXM acquisition, a new Spotify podcast and Podcast Academy update about submissions to apply to be part of the newly formed academy.



    And thanks for York Campbell for joining Todd to share the story about why he started his podcast.



    Lastly, a kind reminder that now is the time when many team members will take some time off, please be patient with the team.



    Facebook Live Recording.



    Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know.



    Recorded live from two well-separated and socially distant podcast studios in northern and southern Michigan, here’s a Podcast Insider show LIVE.

    This week on Podcast Insider…

    News:



    Podcast listening has jumped 26% since Q1 2020. This data is according to Edison Research and they’re attributing COVID as one of the main reasons for the increase.

    SiriusXM acquires Simplecast.

    Podcasts are winning Peabody Awards, four podcasts to be exact. Congrats to WNYC Studios, Montana Public Radio, APM Reports, and BBC Sounds.

    Patreon will start collecting sales tax in July 2020. It will affect some U.S. states and many countries.

    Kim Kardashian West signs exclusive podcast deal with Spotify.

    Twitter voice memos capture up to 140 seconds of audio.



    Best Practices: What gear do you need to podcast?



     A decent microphone



    Dynamic will be easier.

    USB is ok as long as it’s not a Snowball/Yeti.

    A way to connect it to the computer or recorder.  A mixer is NOT required if you have a USB interface and are podcasting solo. 





    A way to record (stand-alone recorder or computer) 



    Portable recorders are good as long as you use an external microphone (in most cases, the built-in mics pick up a lot of noise).

    Basic editing/recording software for the computer.





    A quiet environment to record

    The knowledge that once you get the sound good and checked off the list, you are free to create content and not worry about gear anymore. Gear can be fun, but don’t spend all your time worrying about it.



    Blubrry News:



    Allanté Whitmore, Blubrry Podcaster of the month!

    Private Internal Podcasting: our PIP mobile apps are almost ready to be accepted and released in iOS and Android app stores.



    Interview:



    York Campbell - Poetic Earthlings



    Support:



    Password Managers: There are too many passwords to remember when podcasting. I.e WordPress, Blubrry, Apple, Google, email, etc. etc. A solid password manager is a great tool to have and use; it will make life a little easier for you (and the support team).

    Getting started with Blubrry hosting: Please, use the videos on this page: Getting Started. Once you do, if you have specific questions, contact us. Those videos should answer most getting started questions, and if they don’t, we'll fix them. 

    Shownotes: We’re researching what part of the post is displayed in various podcast apps and directories. We’ll provide a guide soon based on what we find. The support team recommends to put whatever you want to display in all apps/directories in the blog post content and let the apps do what they want.

    I (Mike) need a vacation! This is the time of year where many of our staff and the staff of other companies will be taking some time off 😀 Be aware that some responses will be slightly delayed at times,

    • 1 hr 8 min
    Blubrry Podcast Hosting via AWS Marketplace – PCI – 195

    Blubrry Podcast Hosting via AWS Marketplace – PCI – 195

    The past few weeks have been crazy busy with releases here at Blubrry, and Mike and Todd review them in this episode of Podcast Insider.



    Our most recent release, Blubrry podcast hosting now available via the AWS Marketplace, a first in the podcast industry. And private internal podcasting is already in the works for podcasters. We can't forget that we also released PowerPress 8.3, which included a major look and feel overhaul.



    Before they get into Blubrry's news, they discuss podcast length, PocketCasts issues in China, a new audience donation option, equipment updates, and whats going on with Luminary.



    Note: We had some glitches on the live show, but Kate and the Blubrry Pro team fixed them in the recording!



    Facebook Live Recording.



    Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know.



    Recorded live from two well-separated and socially distant podcast studios in northern and southern Michigan, here’s a Podcast Insider show LIVE.

    This week on Podcast Insider…

    News:



    Podcasts have gotten shorter over the last 5 years. They’ve gotten shorter by about 10 minutes since 2015.

    PocketCasts has been removed by Apple from the Apple China Store. PocketCasts was contacted and notified shortly before the removal. (also Castro was removed) 

    Podhero, a new listener donation app for podcasting. For audiences that would like to donate to multiple shows and not sure how to do so easily, this seems like a simple solution.

    The RØDECaster Pro released a firmware 2.1 update, which offers a set of new features. Such as master bus compressor, broadcast-style level metering (in dBFS, not PPM nor short-term LUFS), and multitrack recording can now be achieved “post-fader”. The companion app has also been improved, including direct uploads to podcast platforms and firmware updating straight from the app itself.

    A conversation with Luminary, what they need to do in the future to be successful, but not sure how they might get there.



    Best Practices:

    Planning for the long haul what your show will look like in two years.



    Advertising: Placement or time hacks for future ad spots.

    Prep your audience: Let your audience know beforehand that you may be commercializing the show.

    Regular support requests: Get your audience used to supporting the show through volunteering and/or monetary support.

    For you: what do you want to get out of your show?

    For your audience: what do you want to provide to your audience?



    Blubrry News:





    Blubrry Pro Hosting is now available on the AWS Marketplace. Check out the highlights:



    First in podcasting to offer this capability

    Truly SAAS (software-as-a-service)

    No contract negotiations

    Billing is already handled in AWS, users AWS billing units Setting up special billing

    IT/Dev/owner just adds the service to AWS

    Scenarios for AWS Marketplace



    Use our services like normal



    Publish through Dashboard

    Publish through your WordPress site

    Roll your own and Complete API Integration













    Our new service, Private Internal Podcasting, now has demo accounts.



    Mobile apps waiting on approval.







    Interview: We want you on our show! Set up an interview with Todd, Mike or MacKenzie to tell your podcast story on Podcast Insider.

    Support:



    Best Ways to reach support and get help, in order of fastest to slowest.



    Submit a ticket! You can do this on our website, found in our footer. www.blubrry.com/contact/

    A phone call during business hours. Available from 9am-5pm EST,

    • 37 min
    PowerPress 8.3 Released – PCI – 194

    PowerPress 8.3 Released – PCI – 194

    Happy Birthday, Todd!



    Here at Blubrry we're big believers that podcasters should have a website for their podcast, and it turns out we're not the only one. Check out the article listed below that details reasons why a podcaster should always have a website for their show.



    Submitting your podcast to directories is critical so people can find your show everywhere, and owning those listings is important is any issues come up and the directory team needs to contact you.



    We've been talking about our PowerPress update for a while now and earlier this week it finally went live. PowerPress 8.3 is ready and available for all users, with significant user interface changes. And we've got a webinar coming up to review all of the changes made, sign up here.



    Facebook Live Recording.



    Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know.



    Recorded live from two well-separated and socially distant podcast studios in northern and southern Michigan, here’s a Podcast Insider show LIVE.

    This week on Podcast Insider...

    News:



    Infinite Dial 2020 Canada, happened earlier today, at 1PM EST today.

    Why it’s critical to have a website for your podcast, from Brenden Mulligan.

    According to a recent survey, Joe Rogan could lose a chunk of his audience by going exclusive with Spotify.

    Podthon is happening July 18-19, 2020, as a virtual summit.

    96,537 podcasts were added to Apple in May (a new record), according to My Podcast Reviews.



    Best Practices:

    Submitting to the Directories and Apps



    One published episode is required to submit to directories. Typically most podcast apps only download the last episode if you’re subscribed. Submitting multiple episodes at launch may have disadvantages such as only the last episode is downloaded when someone subscribes. Older episodes may or may not be listened to. 

    Episodes can not be made private and continue to be published in directories. One episode has to be public to be found.

    Launches work best when you’ve already submitted an episode zero or pilot episode. That way, you can ensure your new episodes will be found in directories on launch day.

    Submit to directories yourself; do not leave this up to a third-party organization (such as your hosting company).



    Blubrry News:



    PowerPress 8.3 is out, finally!

    Columbus CEO Magazine featured Todd Cochrane

    Meet Toby, he works on our Pro-Production team, article on our blog.



    Interview:

    We want you on our show! Set up an interview with Todd, Mike or MacKenzie to tell your podcast story on Podcast Insider.

    Support:



    Webinar coming soon! PowerPress 8.3 webinar, Tuesday, June 16th 4PM EST. Sign up!

    All the how-to videos for PowerPress 8.3 have been updated. Give them a look if you’d like to review changes made and how to find everything.

    Podcasting by Committee: AKA too many people involved in the tech side of your show. Designate one or two people on your team that will take care of all tech and interact with support. 

    Mike’s favorite tools for ensuring your podcast feed is healthy after publishing an episode:



    CastFeedValidator.com - Check your feed here after posting a new episode

    Firefox Browser with the RSSPreview plugin/add-on - Load your feed in Firefox to see if the post shows up and that it has a working mp3 link in it (click on the mp3 link).

    Chrome Browser - Load your feed in Chrome to make sure it comes up as XML code and not plain text / HTML (this only works if you are not using a service that formats your feed like Podcast Mirror or Blubrry.com based feeds).

    Play Your Show - Try the player on your website to make sure it plays.

    • 29 min
    PowerPress 8.3 in Final Beta and Featuring The Urban Astronomer – PCI 193

    PowerPress 8.3 in Final Beta and Featuring The Urban Astronomer – PCI 193

    The Blubrry team is putting some finishing touches on the latest version of PowerPress which features a major UI/UX overall. We can't wait to see what you think of the changes, and big thanks to all of our beta testers.



    Todd and Mike discuss the latest on the Podcast Academy, such the newly appointed board of governors and membership updates. Podnews shared information on the most popular Android podcast apps and Larry King is coming out with his own podcast soon. Lastly, Adam Curry weighs in on the Joe Rogan Spotify deal.



    Our support team would like to remind podcasters that we don't submit your podcast to directories, but we can help you get there, and that a little politeness goes a long way.



    Facebook Live Recording.



    Thanks for joining us this episode of Podcast Insider. Looking to be a guest on the show? Let us know.



    Recorded live from two well-separated and socially distant podcast studios in northern and south Michigan, here’s a Podcast Insider show LIVE.

    This week on Podcast Insider…

    News:



    The Podcast Academy Board of Governors: they set officers and governors, check out the appointed here.

    Membership opens for the Podcast Academy June 22nd, 2020. Memberships start at $50 USD.

    From Podnews: What are the most popular podcast apps on Android?

    The Millionth Question, Larry King’s re-entrance into the audio world, in podcast form.

    Creators of S-town settle a lawsuit with the family of John McLemore.

    A new kind of podcast app? From Morten Just, sign up for the beta.

    The Podfather speaks about Rogan and other podcast topics.



    Best Practice:

    Teaching your audience about podcast listening



    Talk about how you listen to podcasts

    Tell them how to subscribe to your show and other podcasts

    Have a subscribe page on your site that explains it and gives all the links (PowerPress will create a page for you if you want).

    Even if your podcast is not about podcasting, it is a podcast so it never hurts to educate your listeners a bit about the medium. You can do this in many ways: Facebook, Instagram Stories, YouTube videos. Maybe put a how-to subscribe video on your site.



    Blubrry News:



    PowerPress 8.3 is in final beta, give it a try and let us know what you think. Official release out on Monday.

    Top Ten Things to After You Publish Your First Episode, from our blog.

    Our team is still working from home, we’ll be slowly opening up the office soon.



    Interview:



    The Urban Astronomer Podcast - Allen Versfeld



    Support:



    “Where does Blubrry submit my podcast to?” Yes, we get this question all the time. Does Blubrry distribute to xxx app or directory? And the answer is yes, our service will distribute your podcast to any app that accepts an RSS feed for submission. But, the podcaster must submit, we do not handle that for you. We tell you how in our manual. 

    Blubrry hosting podcasters, your upload quota is meant for the month and the storage of past episodes. Upload quotas reset on the 1st of every month, not the day of billing.

    We know we don’t need to tell our listeners this, but just in case, BE NICE. We’ve had some interactions with people that are upset about glitches or about something they haven’t quite learned yet. Please contact us, but when you do, try to remember, we didn’t break whatever isn’t working for you. We are here to help. It makes everyone’s day better if we are just nice to each other. AND we are more likely to help you fix your issues quickly if we are not hitting the mute button and screaming :)



    Connect with Allen here...



    Facebook

    Email



    Promo code INSIDER for a free month at Blubrry.com

    • 1 hr 2 min

Customer Reviews

4.2 out of 5
5 Ratings

5 Ratings

FastTwitchMedia ,

They keep us informed!

If you want to know the latest in the industry and the new features Blubrry continues to offer to its customers, this show has great value. Its a great resource for newbies and seasoned pros alike. Keep 'em coming!

anemec ,

Keeps me up to date

I’ve enjoyed listening to Mackenzie as she has grown her podcasting wings! A helpful show that keeps me in touch with how to use PowerPress and new things happening in podcasting. Love the guests!

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