Podcast Marketing Strategies That Get Results - Case Study

Discover how to master podcast marketing with proven strategies that deliver real results, as Shannon dives into two powerful case studies showcasing what works and what doesn’t. Using these detailed examples, Shannon uncovers the mistakes many make when aligning their podcast with their goals and shares actionable strategies to avoid these pitfalls. Whether it’s finding your niche, crafting lead magnets, or building trust with your audience, this episode will equip you with practical insights to transform your podcast into a focused, results-driven business tool.

Episode Highlights

🟢 Case Study 1: The challenges of inconsistent topics and misaligned goals in podcasting.
🟢 Case Study 2: The importance of lead magnets and nurturing relationships for long-term growth.
🟢 Why sticking to a niche can transform your podcast’s impact.
🟢 Strategies to build a content funnel that drives results.
🟢 How to turn audience pain points into opportunities for engagement.
🟢 The value of patience and consistency in podcasting success.

🔑 Key Topics Covered
0:00 - Introduction
4:04 - Intro to building podcast marketing strategies
5:04 - Inspirational quote by Jay Baer’s book, Youtility
7:34 - Why you build your own platform and avoid social media shutdowns – The TikTok example
10:56 - Sharing two case studies without a podcast marketing strategy – Case Study 1: The Media Company Without a Strategy
11:55 - 4 company challenges with creating a podcast for business
14:57 - Identifying the missed opportunities
15:57 - Case Study 1 Lessons
16:43 - Case Study 2 Analysis – The Coach Who Avoided Lead Capturing
18:45 - 4 challenges this coach faced
22:58 - Identifying the missed opportunities from Case Study 2
23:22 - Case Study 2 Lessons
28:47 - Key insights for both case studies
31:02 - Actionable strategies for both case studies
41:38 - Closing thoughts

🎧 Listen on Your Favorite Platform:
📺 YouTube Podcasts: https://www.thepodcasttherapist.com/youtubepodcasts
🎙️ Apple Podcasts: https://www.thepodcasttherapist.com/apple
🎙️ Spotify: https://www.thepodcasttherapist.com/spotify

Connect with Shannon
LinkedIn: 💼 https://www.linkedin.com/in/shannonjhernandez1
Instagram: 🌟 https://www.instagram.com/shannonjhernandez
Threads: 🧵 https://www.threads.net/@shannonjhernandez

Resources & Links
✅ Quickstart Guide to Podcast Equipment: https://www.thepodcasttherapist.com/quickstart
✅ Ad-Free Bonus Episode: https://www.thepodcasttherapist.com/adfree

Other Links and Affiliates
🔷 TubeBuddy: https://www.thepodcasttherapist.com/tubebuddy
🔷 Podcast Launch Checklist: https://www.thepodcasttherapist.com/plc
🔷 Build a Podcast with Ecamm: https://www.thepodcasttherapist.com/ecamm

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