Podcast | TechMuze Academy

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Podcast | TechMuze Academy

If you want to learn to make amazing sounding music and grow a massive, loyal fan base as an independent musician, you've found the right podcast!. TechMuze is a show about music production and music marketing in the modern age we live in. We discuss such topics as home recording, music mixing, music production, music marketing, social media for musicians, independent music business, growing your fan base and how to sell music. Learn about using modern tools to make music at home such as recording software (DAW), audio plugins, basic acoustic treatment, etc. Learn to market your music both online and offline to grow a loyal fan base and turn those fans into "super fans" (AKA customers) and turn your music hobby into a music business. Subscribe and don't miss an episode!

  1. 01/04/2019

    TechMuze Ep 94 – 1000 True Fans

    In 2008 Kevin Kelly penned an article called “1000 True Fans” that really resonated with me. Here’s an excerpt… “To be a successful creator you don’t need millions. You don’t need millions of dollars or millions of customers, millions of clients or millions of fans. To make a living as a craftsperson, photographer, musician, designer, author, animator, app maker, entrepreneur, or inventor you need only thousands of true fans. A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of your free youtube channel; they will come to your chef’s table once a month. If you have roughly a thousand of true fans like this (also known as super fans), you can make a living — if you are content to make a living but not a fortune. Here’s how the math works. You need to meet two criteria. First, you have to create enough each year that you can earn, on average, $100 profit from each true fan. That is easier to do in some arts and businesses than others, but it is a good creative challenge in every area because it is always easier and better to give your existing customers more, than it is to find new fans. Second, you must have a direct relationship with your fans. That is, they must pay you directly. You get to keep all of their support, unlike the small percent of their fees you might get from a music label, publisher, studio, retailer, or other intermediate. If you keep the full $100 of each true fan, then you need only 1,000 of them to earn $100,000 per year. That’s a living for most folks.” (Continue Reading Here)

    25 min
4.9
out of 5
23 Ratings

About

If you want to learn to make amazing sounding music and grow a massive, loyal fan base as an independent musician, you've found the right podcast!. TechMuze is a show about music production and music marketing in the modern age we live in. We discuss such topics as home recording, music mixing, music production, music marketing, social media for musicians, independent music business, growing your fan base and how to sell music. Learn about using modern tools to make music at home such as recording software (DAW), audio plugins, basic acoustic treatment, etc. Learn to market your music both online and offline to grow a loyal fan base and turn those fans into "super fans" (AKA customers) and turn your music hobby into a music business. Subscribe and don't miss an episode!

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