Podcastificating the world, one listener at a time.A fun look at podcasting, its challenges and triumphs, and the tech, tips & tricks, and strategies that impact the world of everyday podcasters like you and me. I'm a regular guy who's been swept up in the podcastificating world of podcasting. I've build a business to support podcasters and content providers and love passing along my hard-learned lessons about podcasting, production, and editing, as well as my take on the technology that's available and the news that's affecting the podcasting space. Short episodes. Fun episodes. Very sparsely populated with interviews here and there. Let me know what you think. I'd love your rating and review. And if you need help with your podcast production, show notes, etc. - my team is here to help. www.PodcastFastTrack.com
158: How Scott Johnson uses his head to create ongoing audience growth
Every podcaster is looking for ways to grow her audience. Why? Hopefully, it's for reasons bigger than our own ego (if it's not, please — STOP podcasting right now).
The best reason to work toward podcast audience growth is to better serve those who find our show interesting and or helpful. I know you agree with me, right?
Scott Johnson is a guy who does that through a couple of podcasts, but the one we focus on in this conversation is what he calls his "passion project" — "What was that like?" It's an intriguing show that interviews real people about the bizarre and sometimes painful experiences they've had in life. (Check out this episode, "https://whatwasthatlike.com/2021/07/30/robert-was-in-a-gunfight-with-pirates/ (Robert was in a gunfight with pirates)" to get a taste for yourself).
Scott and I discuss the MAIN thing he's done to keep his audience growth heading upward — and it comes in THREE forms. He breaks it down on this episode.
You'll enjoy this episode if you're interested in...the best ways to discover what kind of people listen to your podcast
how to find other podcasts that have a similar audience (listen to understand why this is important)
making connections with the podcasters who host those shows
partnering with other podcasters to grow your respective shows
real-life results that come from this strategy
podcast mastermind groups: their benefits might surprise you
Mentioned on this episode"What was that like?" - Scott's podcast discussed on this episode: https://whatwasthatlike.com/ (https://whatwasthatlike.com/)
Scott's The Computer Tutor podcast: https://computertutorflorida.com/ (https://computertutorflorida.com/)
MIDROLL: Podcast MastermindIf you're interested in growing your podcast by joining forces with other podcasters who are on their way to success (just like you), consider applying for the next Podcast Fast Track Podcast Mastermind. It's one of the best investments you can make in your podcast, hands-down. Not to mention the great ongoing cooperative relationships you'll make with other podcasters like yourself. https://podcastfasttrack.com/podcast-mastermind/ (APPLY FOR THE NEXT GROUP HERE).
Other podcasters who share your audience are NOT your competitionOne of the things I've loved about podcasting ever since I started is the reality that it's a very cooperative space. Unlike other industries, podcasters seem more than generous to help others who are trying to grow a show just like they are. This conversation with Scott is an example (he's a very generous guy).
Scott banks on that fact as part of his podcast audience growth strategy. It's an easy assumption to make because you know that other podcasters who your audience finds intriguing or interesting are attempting to grow their listenership just like you. Reaching out to them to investigate cooperative partnerships makes perfect sense.
But it's not easy to do with all the SPAM hitting our inboxes these days. For that reason, I was super interested in finding out how Scott makes the most of his opportunities to partner with other podcasters. As I suspected, he doesn't use a copy-and-paste email template that can be modified for pseudo-personal outreach. He does the hard work required to ensure he's coming across genuinely and that his communication is cutting through the noise. Listen to find out the details because I ask him all the questions.
What elements contribute to your audience growth outreach pitch being noticed?As I mentioned above, SPAM seems to be at an all-time high. I probably receive 10 to 20 requests a day from people (bots?) looking to USE ME to advance their cause or business. I say it that way because most of them demonstrate in their original outreach that they haven't researched me, my business, or my audience at all. They've just pasted a form letter into an email, input my name and email address, and hit "send." YUK!
You do NOT want to be one of those people when reaching out to potential podcast...
157: Podcast Show Notes Best Practices and Strategy
For https://podnews.net/update/consistent-episode-notes (the first time ever), podcast show notes display almost the SAME in all podcasting apps (thanks Apple).
That brings up the question... what ARE show notes anyway? And how can I best use them?
On this episode of Podcastification, I'm going to explain what show notes are, what they should contain, and how to create and use them in the MOST EFFECTIVE WAYS.
What ARE show notes?There are differing opinions or definitions out there for the term "show notes." Some people feel like it's a blog post length summary of a podcast episode, or maybe even a transcript of the audio.
Others feel the term should refer mainly to the brief description of an episode you might find in a podcast app.
Which is it?
From my perspective as the Founder of a company that creates show notes for podcasting clients, it's both.
Let me explain...
Kill two birds with one stoneTo make the most of every episode of your podcast, you really NEED BOTH the longer blog post content that goes on your website, AND the shorter, abbreviated content that pulls into the podcast apps from your media host.
Instead of creating a separate document or post for those two things, I suggest you create one MASTER post that you can use in a variety of ways to fulfill both needs... and social media elements while you're at it.
But before we get to that, there's one last thing I want to say...
Your listeners won't know what you've created for them if you don't guide them to itYou may follow the steps I'm about to give you and create the best show notes on the planet or within your industry or niche.
But if your audience doesn't know they are available, they won't use them.
It's YOUR job to ensure they know about the resources you create.
I suggest you figure out a way to remind yourself to TELL your audience about your show notes EVERY TIME you record a new episode.
Develop a bullet-point list you use when you record that reminds you of all the important stuff you need to say
Add references to your show notes to that list
WHERE DO YOU INCLUDE IT?
Make the mention of your show notes a standard part of your call to action at the end of each episode.
When guests share a resource, comment that you'll include it in the show notes or description.
Your listeners will become aware of your show notes and become accustomed to looking at them when they need a resource... in time. Just be consistent.
MAKE FINDING THE NOTES EASY FOR YOUR LISTENERSThe last stats I saw (early 2021) said that 85% of podcast listeners are listening on a mobile device. So think about that from a show notes perspective...
If you're saying, "Check out the website for the show notes to this episode," you're making it HARD for your listeners to find them.
Even if you refer to a specific short-link, you're still forcing them to open a web browser and find the show notes.
HERE'S A BETTER IDEA...
Since you know that the majority of your listeners are listening to your show on a mobile device, then point them to the description on their mobile device. I often say something like this...
"That resource can be found in the description for this episode, and you can find that in the listening app you're using to listen right now. Swipe right, left, up, down... something and the description section will be there."
Your show notes master documentFirst off, create a Google Doc that you can use as a template for your show notes. That way you don't have to recreate the structure every time you produce a new episode.
You'll simply copy the template document, rename it, and away you go.
What should your template include?
I'm going to give you my suggestions... and I'm going to do so in a specific order, for a specific reason. It will make your creation easier to repurpose and reuse.
Basic intro paragraph(s)
Picture this intro paragraph section this way...
A new potential listener finds your show on Apple Podcasts or Spotify. Your...
156: How to monetize a hobby with Maria Failla
If you feel you don't know enough about the topics you want to podcast about, you are in good companyMaria Failla began her podcast, Bloom and Grow Radio because she DIDN'T know enough about how to care for her plants and saw it as a great opportunity to talk to experts who did. And by the way, isn't that a GREAT name for a podcast? It comes from a line in Maria's favorite song from the musical, "The Sound of Music" - https://www.youtube.com/watch?v=8bL2BCiFkTk (Edelweiss).
I was eager to talk with Maria about her journey because as a client, I've seen her go from almost no audience to an amazing following and enthusiastic membership community that's quite astounding. The lessons she's learned are ones any podcaster can benefit from, especially if you're looking to serve your audience in bigger ways, build relationships with sponsors that benefit them long-term, and therefore, fuel your podcast, AND make your podcast a full-time living kind of thing eventually.
All of that is true of Maria and it just might be possible for you too. Give her a chance to convince you of what's possible!
What you'll learn from Maria's story[2:32] Maria's monetization story: Where she's at now
[4:32] Niche podcast ad sales | speaking opportunities | membership community
[7:18] The wandering path: Why Maria thought 10 episodes would be it for her show
[11:10] The first steps of monetization Maria started taking
[14:35] How to leverage the power of the fact that you are your target listener
[19:36] How to move affiliate relationships to sponsor partnerships
🚨 Set up a MEMBERSHIP for your podcast
In this episode, I mentioned that I have a very successful membership once your podcast is rolling. You'll hear Maria speak about how she's doing that if you listen (you ARE going to listen, right?).
I use a platform called Supercast, which I describe at the midpoint of this conversation. https://PodcastFastTrack.com/supercast (HERE IS MY AFFILIATE LINK) to Supercast... and remember, if you use my link to sign up for Supercast, I'll send you my "Supercast Walkthrough" video to help you get it set up and get started.
And to see how Supercast works, here is the link I share with my podcast listers that provides more information about my podcast partnership (what I call it instead of a "membership"): https://CareyGreen.com/partners (https://CareyGreen.com/partners)
[27:17] The membership Maria has created sounds amazing... she shares how you can build one too!
[33:06] Premium tiers are coming to Maria's membership... here's how she's setting it up
[36:01] How Maria's self-doubt and ignorance led her to a vulnerable approach to her topics (that has been SUPER successful)
[38:10] Getting past the fear of asking people for money to support what you're doing
[42:01] Being friends with your sponsors removes the tension from the financial relationship and makes things more fun
[44:51] Why "Bespoke" podcast ads are THE WAY TO GO with your sponsor relationships (it's a game-changer for you and your sponsor)
If you're not an expert in your niche, that may be an IDEAL reason to start a podcastMaria says that she never expected her podcast to get past 10 episodes. There were a handful of reasons for that but the main one was that she thought she would probably run out of questions and guests by then. But as she got into things, it became clear to her that not only did she have more and more questions as she went along, but the audience was benefitting greatly from the content she was producing.
That led her to one of the key insights that have served her well throughout her podcasting journey...
Keep the audience in mind always. Serve them. Learn what they need and give it to them.When I heard Maria say that, it ran so many bells in my head (I hear bells often). She's onto something that most of my successful clients have discovered as well. As a podcaster, you truly SHOULD BE IN IT FOR YOUR AUDIENCE first, and yourself secondarily.
Subscribe Is Gone (Apple only, so far)
Subscribe Is Gone (on Apple only, so far)Podcast tech is changing all the time, so we shouldn't be surprised when Apple makes a change (unannounced, as is often the case).
What's the latest change?
Apple's newest version of the iOS app (14.5 update) is now MISSING the "Subscribe" button. It also has no "Follow" button (which we've previously thought was coming).
What users will see now when they click into a podcast they are considering is a button that says "Latest Episode."
When they click that button......what happens? It plays the LAST 60 SECONDS of your most recent episode.
Did you get that?
Your MOST RECENT episode is going to be the Costco Sample for potential listeners. That's a big deal.
It's easier for listeners to check out your show than ever before... but Apple is DICTATING how they do that... through the most recent episode.
So you should consider if what you're doing during that first 60 seconds is...
If it's not, this is a good time to make a change.
What kind of change might you make?
START WITH A TEASER
My episode this time started with what I'd call a "teaser." It's a creative way of introducing the topic.
You can do this like I did, with unique or interesting music underneath.
You could add a quote or clip from your guest that highlights the most interesting or compelling aspects of what they had to share.
You could tell a story from your experience that illustrates the topic of your episode in an engaging way.
There are so many ways to do it.
What should NOT be in the first 60 seconds?ADS GO SOMEPLACE ELSEAdvertisements or sponsor spots should NOT be in the first 60 seconds of your episodes from now on.
Think about it...
If YOU were a new-podcast-searcher and found a show you thought might be interesting... and you clicked that "Latest Podcast" button... and you hear an...
ADVERTISEMENT for the first 60 seconds...
what would YOU think?
What would you do?
What would you wonder about that podcast and its creator?
Long, boring, canned intros should be movedYou may feel you still need the canned intro you've been using. You know, the radio-announcer-gal who says the same blah-blah-blah at the beginning of every one of your episodes.
That's OK... but don't put it within that first 60 seconds.
You want to use that 60 seconds of audio real estate to its fullest potential.
Hook your listeners.
Make them WANT to keep listening.
I don't think I've ever heard a canned intro that has made me WANT to keep listening.
Stay tuned... this is likely not over!Apple is well-known for making unannounced changes like this, and then tweaking the change for weeks, months, sometimes years.
So keep your eyes open. This feature is likely not going to stay exactly like it is.
I'll do my best to keep you informed.
Sponsorships for Niche Podcasts, with Glenn Hebert
Glenn Hebert... is one of those guys who saw the value and power of podcasting early on. His "https://www.horseradionetwork.com/ (Horse Radio Network)" has been in the podcasting game for a long, long time as a result.
I wanted to chat with Glenn about monetization because he's done it well — he and his wife both work full-time for their little media company and have recurring sponsorships for their shows that are long-standing.
How does that kind of thing happen? That's what I wanted to know.Glenn is quick to point out that his audience (horse owners) are an obsessive bunch (his words). They are eager and willing to spend lots of money on their horse hobby, so he's got a bit of a built-in "buyer's market" in his niche.
But the principles he shares are applicable just the same.
Listen to this episode to hear the story of how the HRN came about, how Glenn started monetizing, what the income is like now, and how he recommends you go about doing the same thing in your niche.
How to Uncover Monetization Opportunities, Grab Them First, and Make the Most of Them Long-Term, with Andrew Allemann
Can you see the opportunities that exist in your niche?If so, you'll gain further insight from listening to this episode. If not, you'll REALLY benefit from listening.
Andrew Allemann seems to have a knack for noticing the opportunities, taking action on them quickly, and making the most of being first to meet the need the opportunity represents.
In this episode Andrew shares...When he started his first business ventures (in college)
The lessons he learned from working for a corporation
How he noticed the opportunity to become a leading voice in the Domain Name industry
What he did to fill that need with what he had, on the cheap
The benefits podcasting brought to the table
How podcasting revealed another need and Andrew's quick moves to capitalize on it
Andrew's advice for wanna-be and already-started podcasters
A must listen for all podcasters!
Carey brings on topics that matter for podcasters. He’s got so much experience as a host and is helping so many people with this show. Thank you so much! 👍🏻👍🏻
P.S. Carey’s got a SOLID podcasting voice!
Thank you for sharing all the wonderful information. As a new podcaster, I need all the help I can find.
This Podcast is a GREAT resource for Podcasters!
I just discovered this podcast via LinkIn and Im currently binge-listening to the whole catalogue.
So much great information!
Ive been in podcasting since 2011 and Im still gaining new information from these episodes.
I encourage anyone starting a pod or who wants to improve a podcast they are already producing.