98 episodes

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

Podcasting Essentials SoundCartel

    • Technology
    • 5.0 • 3 Ratings

Audiences are increasingly tuning in to podcasts. Is it any wonder? Podcasts are easier to access, the quality is better than ever, and more podcasts are available on a range of topics and interests. The number of consumers who regularly listen to on-demand ‘talk’ audio is in the millions in Australia and steadily growing. Research continues to show that podcasting provides a deeper level of engagement than many other forms of media – podcast audiences are actively listening to their favourite podcasts. What does this mean for brands, advertisers, media companies, and entrepreneurs looking to connect with new audiences? That’s what this podcast series aims to explore. Every fortnight, we talk with experts in the industry, bring you case studies and analyse the trends around the world in this newest and most engaging on-demand medium. Podcasting Essentials is produced by SoundCartel, specialists in audio production for Australia’s leading brands for 35 years, and producers of the world’s longest monthly business audio magazine, Business Essentials. https://soundcartel.com.au/

    S5E24 Summer Series: Why podcasts are an essential marketing tool

    S5E24 Summer Series: Why podcasts are an essential marketing tool

    SUMMER SERIES: For brands still on the fence about creating a podcast, Fatima Zaidi, CEO of Quill Inc, has the stats to back up their effectiveness.

    Are branded podcasts effective? Absolutely, if done right, says Fatima Zaidi, CEO of Quill Inc - and she has the stats to back it up. Fatima joins co-hosts Nick Schildberger and Nicole Goodman to discuss the impact and benefits of a podcast on your brand. Fatima also talks measuring return on investment and the role of podcasts in strategic communications.

     

    Podcasting Essentials is produced by:

    SoundCartelsoundcartel.com.au+61 3 9882 8333
    See omnystudio.com/listener for privacy information.

    • 28 min
    S5E23 Summer Series: Narrative podcasting with a master producer

    S5E23 Summer Series: Narrative podcasting with a master producer

    SUMMER SERIES: We spoke to Ian Walker, one of Australia's leading Podcast Executive Producers, about how the ABC produces its high-end narrative podcasts. And it's an episode packed with lessons for brands. Just a note that, since recording this episode and after 7 years at the ABC, Ian is now Senior Executive Producer, factual and scripted podcasts at Listnr. 

    Australian podcasts are competitive on a global scale and a lot of the credit for this goes to Ian Walker, Executive Producer – Narrative Non-Fiction at ABC Audio Studios. Ian’s been responsible for dozens of podcasts, including the hit kids show Short & Curly and the award-winning true crime series Unravel. Ian joins co-hosts Nick Schildberger and Nicole Goodman to reveal his approach to outstanding podcast production.

    Podcasting Essentials is produced by:

    SoundCartelsoundcartel.com.au+61 3 9882 8333
    See omnystudio.com/listener for privacy information.

    • 32 min
    S5E22 Summer Series: Correctly clearing copyrighted music for podcasts

    S5E22 Summer Series: Correctly clearing copyrighted music for podcasts

    SUMMER SERIES: Questions around music licensing for podcasts are so frequent that we sought definitive clarification from a leading expert in the space, and that's Deborah Mannis Gardner, President of DMG Clearances. This is an outstanding reference episode for any time music is on the table.

    Navigating copyrighted music for podcasts can be a tricky enterprise, particularly for the uninitiated. But is there more nuance to it? Is there safety only in using composers and royalty-free music sites? Deborah Mannis-Gardner, Founder of DMG Clearances, talks to co-hosts, Nick Schildberger and Nicole Goodman about the world of music clearances and what the options are for podcasters. 

     

    Podcasting Essentials is produced by:

    SoundCartelsoundcartel.com.au+61 3 9882 8333
    See omnystudio.com/listener for privacy information.

    • 24 min
    S5E21 Summer Series: Branded audio nailed with Steve Pratt

    S5E21 Summer Series: Branded audio nailed with Steve Pratt

    SUMMER SERIES: We are often asked what is the return on investment for brands creating a podcast. Steve Pratt is a leading voice in the branded podcast space, so let's revisit his views on ROI based on the growing amount of consumption and engagement data at his finger tips.

    Some people have a way of making observations that resonate. Steve Pratt is one such person. Co-founder of Pacific Content, Steve is a branded audio specialist and in his casual way, nails its reason for being. Chatting with co-hosts Nick Schildberger and Nicole Goodman, he also highlights growth opportunities in the audio and podcasting space and how tracking is coming into its own. An episode not to be missed.

    Reference:

    Pacific Content blog 

     

    Podcasting Essentials is produced by:

    SoundCartelsoundcartel.com.au+61 3 9882 8333
    See omnystudio.com/listener for privacy information.

    • 37 min
    S5E20 Summer Series: The why and how of podcasting in 2021

    S5E20 Summer Series: The why and how of podcasting in 2021

    SUMMER SERIES: 2021 saw continued progress in podcasting, despite the ongoing pandemic. So let's look back on our predictions for the year - did more brands take our advice and embrace the medium?

    So, you're considering adding a podcast to your marketing mix this year, but are you 100% sure why and how to start?

    Podcasting has proven to be pandemic proof - with the number of new podcasts started in 2020, triple that of the year before, and new listeners grew exponentially. So, for most brands, the question isn’t should you have a podcast, it’s how bold and creative are you willing to be with your podcast?

    Nick Schildberger and Nicole Goodman discuss podcasting’s seven-year itch, the call for brands to be bold and answer the all-important ‘why' and ‘how' to start a podcast for your business.

     

    Podcasting Essentials is produced by:

    SoundCartelsoundcartel.com.au+61 3 9882 8333
    See omnystudio.com/listener for privacy information.

    • 20 min
    S5E19 What the growth in distribution opportunities means for your podcast

    S5E19 What the growth in distribution opportunities means for your podcast

    As fast as podcasts are created, so distribution opportunities seem to grow. It's mostly good news, but how do podcast producers navigate this growing landscape to take best advantage? Rob Greenlee, VP of Content & Partnerships at Libsyn and AdvertiseCast joins co-hosts Nick Schildberger and Nicole Goodman to discuss what it all means for podcasters. With big tech companies entering the industry at regular intervals in 2021, how big an influence will video play in podcasting, and what does 2022 hold for the audio industry?

     

    Podcasting Essentials is produced by:

    SoundCartelsoundcartel.com.au+61 3 9882 8333
    See omnystudio.com/listener for privacy information.

    • 35 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

RGreenlee ,

Outstanding Podcasting Essentials podcast out of Australia

This podcast is an outstanding podcast about how to think about how create and market a brand podcast. Nicole Goodman and Nick are so informative about what is going on in the global podcasting medium.

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