Podcasting Strategy

Juergen Berkessel
Podcasting Strategy

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

Episodes

  1. 10/13/2021

    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

    Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy. We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you! AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again! Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out! So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode. 00:00 - An Introduction To Micro Copy 02:51 - Micro Copy Use Cases 07:02 - Podcast Show Notes Content Series Recap 10:31 - Jasper AI Overview and Features 15:14 - Our Favorite Jarvis AI Templates 23:14 - Jasper AI Demo For An AIDA Intro 27:53 - Links And Resources Links and ResourcesTo try Jarvis and get AI credits from our Polymash Deal for 10K words: https://polymash.me/jasper We go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/

    31 min
  2. 09/15/2021

    Publishing Podcast Show Notes On Content Hubs and Other Platforms

    In this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain Authority Episode Contents00:00 - Introduction - Watch the video here: https://www.youtube.com/watch?v=nbS3D6jQdrQ00:43 - Previous Episode Recap01:53 - Content Hubs Overview02:32 - Publishing on the Medium Content Hub03:58 - Publishing on Blogger05:16 - Content Syndication on the Ghost Platorm06:49 - Syndicating Show Notes Via RSS08:28 - Publishing Show Notes To Google My Business08:53 - Email Marketing WIth Show Notes Episode Notifications10:37 - RSS Emails On Active Campaign11:33 - Email Marketing Options With Ghost12:22 - Automating Email Notifications With MailChimp13:20 - Publishing to e-Commerce Hubs14:09 - Preview: What's Next For links and resources, goto https://podcastingstrategy.com/episode/content-hubs Learn about the show at https://podcastingstrategy.com Visit Polymash Podcasting at https://polymash.com/podcast-production/

    21 min
  3. TRAILER

    The Podcasting Strategy Show — Trailer

    This show explores podcast-based content marketing strategies and stories for organizations and entrepreneurs. I’m Juergen, founder of the Polymash digital strategy agency. Really the origin of our agency was the fact that NONE of our clients liked to create and write their own content. Does that sound familiar? But they all LOVED talking with others about their area of passion and expertise. Podcasting As Content StrategyAnd so we helped them launch podcasts. The funny thing was that initially we thought podcasting would be an easy fix. Of course we were wrong, podcasting, as many of you will know, can be a lot of work. But the point is that it is worth it. Over the years, we have honed in on strategies that maximize podcasting as a multi-channel content strategy. Coming Up in Season 1Season 1 is a short series of 4-5 episode that will explain how we, at Polymash, use the concept of “content syndication” for our own client podcasts. “Content Syndication” is basically about re-purposing content across many channels, and distributing that content as widely as possible. Coming Up in Season 2Season 2 will launch with some guests and stories of how entrepreneurs are using podcasting as a content strategy for their own business or personal growth. BackgroundBy way of quick background: We at Polymash have launched dozens of podcasts, produced over 3,000 episodes. We have been doing this successfully since 2014. Our clients range all the way from the UN and Pfizer to smaller non-profits, businesses and entrepreneurs. So I hope you are curious to learn more — as well as hear from our guests. So follow us and subscribe at podcastingstrategy.com.

    2 min

Trailer

About

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

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