Podcasting Strategy

Juergen Berkessel
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Podcasting Strategy

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

Episodes

  1. Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide

    01/23/2023

    Alex Sanfilippo, Founder of PodPros, PodMatch, PodcastSOP and PodLottery - Podcasting Resources Guide

    Serial podcasting entrepreneur Alex Sanfilippo the creator of several amazing platforms for podcasters such as podmatch, podcast SOP, Pod Lottery and pod Talks.

    20 min

  2. 11/03/2021

    How Business Podcasters Can Optimize Growth Through StoryChief Content Marketing

    For the last episode of Season 1 of the “Podcasting Strategy” podcast I’m revisiting and updating an older episode of my first podcast, “The Podcast Growth Show”. Back in 2018 we talked about the benefits of widely distributing podcast show notes articles using the StoryChief platform. StoryChief excels in “content marketing”, for blogs as well as for podcast episode articles . And for our clients, we still follow this approach as one of the best ways to organically grow and promote a podcast to this day, while growing an email list and social following in the process. The StoryChief platform has evolved and grown since then, and yet much has stayed the same. And, we still offer a 20% platform discount to our followers. Episode Links And ResourcesFull Episode Links and Resources: https://www.podcastingstrategy.com/episode/content-marketingHere is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsIn the meantime, please follow us on YouTube and subscribe to The Podcast Growth ChannelLearn more about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/

    32 min

  3. 10/27/2021

    How Evergreen Posting On Social Media For Podcasters Creates Growth

    As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring. Links and ResourcesWe go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/evergreen-posting/ Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/To try SmarterQueue: https://polymash.me/smarterqueue

    22 min

  4. 10/13/2021

    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

    Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy. We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you! AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again! Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out! So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode. 00:00 - An Introduction To Micro Copy 02:51 - Micro Copy Use Cases 07:02 - Podcast Show Notes Content Series Recap 10:31 - Jasper AI Overview and Features 15:14 - Our Favorite Jarvis AI Templates 23:14 - Jasper AI Demo For An AIDA Intro 27:53 - Links And Resources Links and ResourcesTo try Jarvis and get AI credits from our Polymash Deal for 10K words: https://polymash.me/jasper We go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles Learn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/

    31 min
  5. Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    10/06/2021

    Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles. Links and ResourcesFor links and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsVisit Polymash Podcasting at https://polymash.com/podcast-production/

    27 min

  6. 09/29/2021

    Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

    Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy. For links and resources, goto https://podcastingstrategy.com/episode/episode-show-notesLearn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/ YouTube Video: https://www.youtube.com/watch?v=4Pa7axpUaVI

    23 min

  7. 09/22/2021

    Ways To Repurpose Podcast Content In Growing A YouTube Channel

    "Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content. Episode Links And Resources Links, resources and show notes are at https://podcastingstrategy.com/repurpose-podcast-contentTrailer video on YouTube: https://www.youtube.com/watch?v=3YJMi2OvuBUHere is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-toolsIn the meantime, please follow us on YouTube and subscribe to The Podcast Growth ChannelLearn more about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/

    19 min

  8. 09/15/2021

    Publishing Podcast Show Notes On Content Hubs and Other Platforms

    In this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on content hubs can connect you to new audiences. But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain Authority Episode Contents00:00 - Introduction - Watch the video here: https://www.youtube.com/watch?v=nbS3D6jQdrQ00:43 - Previous Episode Recap01:53 - Content Hubs Overview02:32 - Publishing on the Medium Content Hub03:58 - Publishing on Blogger05:16 - Content Syndication on the Ghost Platorm06:49 - Syndicating Show Notes Via RSS08:28 - Publishing Show Notes To Google My Business08:53 - Email Marketing WIth Show Notes Episode Notifications10:37 - RSS Emails On Active Campaign11:33 - Email Marketing Options With Ghost12:22 - Automating Email Notifications With MailChimp13:20 - Publishing to e-Commerce Hubs14:09 - Preview: What's Next For links and resources, goto https://podcastingstrategy.com/episode/content-hubs Learn about the show at https://podcastingstrategy.com Visit Polymash Podcasting at https://polymash.com/podcast-production/

    21 min

  9. 09/08/2021

    Content Syndication on Social Media Channels

    How we publish for our clients on social media channels — it is only the initial promo push for new episodes. To reach outside our clients existing followers, we include a form of influencer marketing. Click here for the video. Content Syndication on Social Media Channels Table of Content00:00 - Intro00:33 - Previous Episode Recap01:35 - Content Syndication To Social Platforms02:56 - Platform: Twitter03:21 - Hashtags on Twitter and Instagram03:43 - Platform: Instagram05:20 - Platform: Facebook05:31 - Platform: Linkedin06:13 - How our Influencer Campaigns Work Learn More About Podcast Content Syndication HereFor links and resources, goto https://podcastingstrategy.com/episode/media-channelsLearn about the show at https://podcastingstrategy.comVisit Polymash Podcasting at https://polymash.com/podcast-production/ Watch on Youtube: https://www.youtube.com/watch?v=_4hhriq5vRE

    14 min

  10. 09/01/2021

    Why Timing is Key In Content Syndication

    Podcast Content Syndication for show notes is the concept of distributing your show notes articles as widely as possible. The timing of how this content is scheduled is a key to success. For links and resources, goto https://podcastingstrategy.com/episode/timing-is-keyFor the video, watch here: https://www.youtube.com/watch?v=8NPMwRDcTW4

    12 min

  11. 08/25/2021

    Podcast Content Syndication For Show Notes — Series Introduction

    Do you have a podcast? Then you're doing “content syndication” already, at least for your podcast audio. But what about podcast content syndication for show notes and web content? For links and resources, goto https://www.podcastingstrategy.com/episode/podcast-content-syndication-show-notes Watch on YouTube: https://www.youtube.com/watch?v=L5IQkuliv_s

    13 min

  12. 08/18/2021

    The Podcasting Strategy Show — Trailer

    This show explores podcast-based content marketing strategies and stories for organizations and entrepreneurs. I’m Juergen, founder of the Polymash digital strategy agency. Really the origin of our agency was the fact that NONE of our clients liked to create and write their own content. Does that sound familiar? But they all LOVED talking with others about their area of passion and expertise. Podcasting As Content StrategyAnd so we helped them launch podcasts. The funny thing was that initially we thought podcasting would be an easy fix. Of course we were wrong, podcasting, as many of you will know, can be a lot of work. But the point is that it is worth it. Over the years, we have honed in on strategies that maximize podcasting as a multi-channel content strategy. Coming Up in Season 1Season 1 is a short series of 4-5 episode that will explain how we, at Polymash, use the concept of “content syndication” for our own client podcasts. “Content Syndication” is basically about re-purposing content across many channels, and distributing that content as widely as possible. Coming Up in Season 2Season 2 will launch with some guests and stories of how entrepreneurs are using podcasting as a content strategy for their own business or personal growth. BackgroundBy way of quick background: We at Polymash have launched dozens of podcasts, produced over 3,000 episodes. We have been doing this successfully since 2014. Our clients range all the way from the UN and Pfizer to smaller non-profits, businesses and entrepreneurs. So I hope you are curious to learn more — as well as hear from our guests. So follow us and subscribe at podcastingstrategy.com.

    2 min

Trailer

About

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

Information

  • Creator
    Juergen Berkessel
  • Years Active
    2021 - 2023
  • Episodes
    12
  • Rating
    Clean
  • Copyright
    © Copyright 2023 Polymash Inc.
  • Show Website
    Podcasting Strategy

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