10 episodes

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

Podcasting Strategy Juergen Berkessel

    • Business

An exploration of podcast-based content marketing strategies and stories for organizations and entrepreneurs. Podcasting as content strategy leads to business, personal and audience growth.

    How Evergreen Posting On Social Media For Podcasters Creates Growth

    How Evergreen Posting On Social Media For Podcasters Creates Growth

    As Podcasters we all know that growing our social media following is important, but it's also time consuming. Evergreen posting addresses a key problem with social media: If you don't promote your content often enough, it will quickly fade into obscurity. And promoting the same thing over and over again gets exhausting and boring.
    Links and ResourcesWe go into much more details, pros and cons in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/evergreen-posting/ (https://podcastingstrategy.com/episode/evergreen-posting/)
    Learn about the show at https://podcastingstrategy.com/ (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)
    To try SmarterQueue:https://polymash.me/smarterqueue ( https://polymash.me/smarterqueue)

    • 19 min
    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

    Perfect Podcast Introduction, Show Notes and Social Media Copy (in only 5 Minutes)

    Let's assume you’re a business podcaster, and you want to write the perfect podcast introduction for your next episode. And you also need some copywriting to create show notes excerpts, Youtube teaser copy, multiple social media posts variations, meta-descriptions for SEO or even Instagram slides and stories. These short-form pieces of content is is what we at Polymash call podcast micro-copy.
    We know how hard it is to write an introduction that captures attention and gets listeners or readers excited about what they are going to hear or read next. That’s why we highlight some Artificial Intelligence tools in this episode of the Podcasting Strategy Show! These can help you craft the perfect micro-copy for every episode of your podcast or blog post in just minutes. No more writers block! Just tell the tool what type of tone you want (witty, bold, professional) and let the AI do all the work for you!
    AI tools can help give your audience exactly what they need for each episode – a great introduction that makes them eager to listen or read on. And with over 10,000 different types of introductions available, there’s no way anyone could get bored listening/reading any one particular series again!
    Plus, these tools are free so sign up for right now, with a 10,000 word AI generator credit, so check out the links in this episode today before time runs out!
    So what is micro-copy? Well, you've been listening to it. The introduction for this episode you just heard was 95% generated by an AI tool we will talk about in this episode.
    00:00 - An Introduction To Micro Copy
    02:51 - Micro Copy Use Cases
    07:02 - Podcast Show Notes Content Series Recap
    10:31 - Jarvis AI Overview and Features
    15:14 - Our Favorite Jarvis AI Templates
    23:14 - Jarvis AI Demo For An AIDA Intro
    27:53 - Links And Resources
    Links and ResourcesTo try Jarvis and get AI credits from our Polymash Deal for 10K words: https://polymash.me/jarvis
    We go into much more detail and the pros and cons of each in the full episode, so just click for links, tools and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles (https://podcastingstrategy.com/episode/podcast-episode-titles)
    Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/ )

    • 28 min
    Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    Better Podcast Episode Titles — Podcast Show Notes Tools, Part 2

    Creating better episode titles is one of the most important steps to ensure your podcast episodes are discoverable, will will stand out and get listens as well as new subscribers for your podcast. But creating compelling episode titles can be hard. And in this episode we will highlight our favorite tool for crafting great podcast episode titles.
    Links and ResourcesFor links and resources, goto https://podcastingstrategy.com/episode/podcast-episode-titles (https://podcastingstrategy.com/episode/podcast-episode-titles)
    Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

    • 25 min
    Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

    Podcast Show Notes Workflow Tools That Save Massive Time — Part 1

    Podcast show notes articles are crucial in the promotion of a podcast. Especially the way we think of them as a podcast marketing agency. In this, the first episode of a multi-part series, we highlight the first three tools of many. They save us massive time in show notes production process, and have a huge impact on getting the most business value from podcasting as a content strategy.
    For links and resources, goto https://podcastingstrategy.com/episode/episode-show-notes (https://podcastingstrategy.com/episode/episode-show-notes)
    Learn about the show at https://podcastingstrategy.com/ (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)
    YouTube Video: https://www.youtube.com/watch?v=4Pa7axpUaVI (https://www.youtube.com/watch?v=4Pa7axpUaVI)

    • 20 min
    Ways To Repurpose Podcast Content In Growing A YouTube Channel

    Ways To Repurpose Podcast Content In Growing A YouTube Channel

    "Can you help us launch a podcast on YouTube?" I've been asked this a lot, lately. We hear from businesses that think of a Podcast as something that lives on YouTube. And we hear from a lot of podcasters who would like to repurpose podcast content when growing a YouTube channel. In this episode we cover all the angles, including the difference between repurposed vs original content.
    Episode Links And Resources
    Links, resources and show notes are at https://podcastingstrategy.com/repurpose-podcast-content (https://podcastingstrategy.com/repurpose-podcast-content)
    Trailer video on YouTube: https://www.youtube.com/watch?v=3YJMi2OvuBU (https://www.youtube.com/watch?v=3YJMi2OvuBU)
    Here is the list of Workflow Tools we are talking about in these episodes: https://polymash.me/workflow-tools (https://polymash.me/workflow-tools)
    In the meantime, please follow us on YouTube and subscribe to https://www.youtube.com/c/ThePodcastGrowthChannelbyPolymash (The Podcast Growth Channel)
    Learn more about the show at https://podcastingstrategy.com/ (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

    • 17 min
    Publishing Podcast Show Notes On Content Hubs and Other Platforms

    Publishing Podcast Show Notes On Content Hubs and Other Platforms

    In this episode of our content syndication series we will be focusing on publishing podcasts to content hubs. https://podcastingstrategy.com/episode/content-hubs (https://podcastingstrategy.com/episode/content-hubs) The podcasting space is rapidly growing, and it has become harder to build an audience. With podcasts becoming more common, more and more content hubs are adding audio support to their platforms. So publishing your podcast show notes and audio players on content hubs can connect you to new audiences.
    But there is also the long-term value of search engine visibility through back-links. And content hubs are great for this too, since they carry high Domain Authority
    Episode Contents00:00 - Introduction - Watch the video here: https://www.youtube.com/watch?v=nbS3D6jQdrQ (https://www.youtube.com/watch?v=nbS3D6jQdrQ)
    00:43 - Previous Episode Recap
    01:53 - Content Hubs Overview
    02:32 - Publishing on the Medium Content Hub
    03:58 - Publishing on Blogger
    05:16 - Content Syndication on the Ghost Platorm
    06:49 - Syndicating Show Notes Via RSS
    08:28 - Publishing Show Notes To Google My Business
    08:53 - Email Marketing WIth Show Notes Episode Notifications
    10:37 - RSS Emails On Active Campaign
    11:33 - Email Marketing Options With Ghost
    12:22 - Automating Email Notifications With MailChimp
    13:20 - Publishing to e-Commerce Hubs
    14:09 - Preview: What's Next
    For links and resources, goto https://podcastingstrategy.com/episode/content-hubs (https://podcastingstrategy.com/episode/content-hubs)
    Learn about the show at https://podcastingstrategy.com (https://podcastingstrategy.com)
    Visit Polymash Podcasting at https://polymash.com/podcast-production/ (https://polymash.com/podcast-production/)

    • 18 min

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