Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

GHA Marketing Ltd
Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization

  1. 5 Steps To Generate Leads With Your Podcast (Special Episode)

    04/12/2024

    5 Steps To Generate Leads With Your Podcast (Special Episode)

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.  Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections. Expect to learn: 1. Why niching down is the key to attracting the right audience 2. How to establish trust and authority through your podcast 3. The importance of high-quality lead magnets (and how to create them) 4. Tips for content repurposing across multiple platforms 5. How to nurture leads into paying clients … and many more! Follow Guillaume Jouvencel’s social media: YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd  Instagram: https://www.instagram.com/gha_marketing/  Tiktok: https://www.tiktok.com/@gha_marketing  Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    29 min
  2. 7 Steps in Growing Your Podcast in 2025 (Special Episode)

    27/11/2024

    7 Steps in Growing Your Podcast in 2025 (Special Episode)

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.  Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections. Expect to learn: 1. How to define a niche to stand out and attract a loyal audience 2. Why optimizing for podcast SEO matters and how to get started 3. The right way to use social media without relying solely on snippets 4. How to build an engaged audience with email marketing 5. The impact of paid ads and choosing the right platforms to maximize reach … and many more! Follow Guillaume Jouvencel’s social media: YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram: https://www.instagram.com/guillaume.jouvencel LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd  Instagram: https://www.instagram.com/gha_marketing/  Tiktok: https://www.tiktok.com/@gha_marketing  Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    22 min
  3. How to Make Money with a Podcast (Special Episode)

    20/11/2024

    How to Make Money with a Podcast (Special Episode)

    Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing. After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium.  Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections. Expect to learn: 1. Why audience trust matters and how to balance content with calls to action 2. How to attract high-value ads and sponsors by focusing on niche audiences 3. The four main ways to earn: ads, subscriptions, sponsorships, and affiliate marketing 4. The benefits of promoting your own product or service through your show 5. How to set up live events to build community and attract sponsors … and many more! Follow Guillaume Jouvencel’s social media: YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram:instagram.com/guillaume.jouvencel LinkedIn: linkedin.com/in/guillaume-jouvencel  Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd  Instagram: https://www.instagram.com/gha_marketing/  Tiktok: https://www.tiktok.com/@gha_marketing  Twitter: https://twitter.com/GHAMarketing_  Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

    29 min

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The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting. You can listen to all our episodes and read our articles on https://ghapodcast.com/. Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization

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