PodPros: Strategic Podcasting for Business Growth | Megan Dougherty

PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. In this episode, your host Roshni Baronia is talking to Megan Dougherty Co-founder of One Stone Creative, a podcast production agency that serves business owners from North America and Canada. 

If you host a business podcast or are planning to do one, you should look at making it an impactful marketing powerhouse. But questions arise around how to make a business podcast, what are the best practices, and what outcomes to expect from your business podcast. 

Get answers to these and many more as Roshni and Megan discuss the intricate details of curating a goal-oriented and result-driven strategic podcast for business growth. Megan shares the back story of the inception of her podcast production company and moves on to give us a deep understanding of how strategic podcasts differ from passion projects. 

From podcast formats that align with your business goals, like establishing thought leadership or connecting with peers, or building relationships - there is a strategy behind choosing the right format and you will get the code for it in this episode. We also dissect the realities of evaluating your podcast success beyond download numbers and also the high-converting CRAs that can nudge your listeners to ‘actually’ follow through!

So tune in to this power-packed episode of Indian Podcatsing Revolution and expect to walk away with a treasure trove of insights on using podcasts as a lever for business growth, authority, and networking.

About the guest: 

Megan Dougherty is the co-founder of One Stone Creative, a podcast production agency specializing in shows that support existing businesses. She and her team run PodcastingforBusiness.com and the annual Podcasting for Business Conference. In 2021 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. 

Website: PodcastingforBusiness.com

Instagram: https://www.instagram.com/oscpodcasting/

Linkedin: https://www.linkedin.com/in/doughertymegan/

***Indian Podcasting Revolution is brought to you by Done For You Podcasts, a full-service podcast production company for experts and entrepreneurs. Visit our website to know more- https://www.dfyp.in/

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