Ellen Leikind is an expert in understanding the dynamics of women in business. She has an extensive career span in marketing, working for the Fortune 500 in escalating Marketing positions at companies such as Pfizer and L’Oréal as well as leading companies in the Direct Response infomercial industry.
In 2005, Ellen founded POKERprimaDIVAS, a company that provides corporate teambuilding and leadership programs which empower professionals to become fearless and decisive at the conference table through the skills they acquire at the poker table. Ellen is the author of POKERWOMAN: How to Win at Love, Life, and Business using the Principles of Poker. She has written on gender issues in business for Parade.com and has been featured on CNBC, Forbes,com, Newsday, and Success magazine.
Ellen has an MBA in Marketing from Fordham University, is a native New Yorker, and avid animal lover.
The Power of Perception
Today’s show is about the power of perception and building your brand or as we say in poker crafting your table image.
How do you consciously and deliberately craft the image you want and make perception work for you.
Ellen Leikind Founder and CEO of PokerDivas will talk with Susan Gunelius President & CEO of KeySplash Creative, Inc. a marketing communications company about:
• -How to create your personal brand or table image
• -Perception versus reality
• -The importance of being visible or being the bettor
• -Knowing when you need to change your brand
• -Mixing up your brand or game based on who you are playing with
• -The consequences of not being authentic
Tune in to learn more!
Ellen warmly welcomes her listeners. Poker is about reading other people, setting the tone and the pace, how to deal with a bully, etc. It’s not only for a poker game, but it can also apply to real life. Ellen introducedSusan Gunelius, President & CEO of KeySplash Creative, Inc., a marketing communications company. Today’s show will be about creating your personal brand and the importance of being visible, plus the negative aspect of it. Susan talks about consistency in your “image” or brand name. Think about who your audience is.
Ellen and Susan continue their discussion on brand names and the strategies you need to maintain your personal brand. Ellen opens the floor about how social media can be a great help in marketing yourself and talks about how a LinkedIn profile can benefit you professionally. It is imperative to make sure your page reflects who you are as a person. People need to pay attention to the quality of content they post on a daily basis. Susan provides insight about the importance of being authentic when it comes to building your personal brand. She points out that timing is key when you are trying to get your brand name out into the marketing world.
Ellen opens up with a story about how certain brands are always marketed to one gender, over the other. She gives an example, using her own company name. Ellen points out how it’s memorable and unique. You want to be memorable. Ellen encourages those to be unique and be confident in yourself. You want to try to stand out, but be on “brand”. She talks about the way you put yourself together and the way you interact with people. Your human component is part of your brand as well. She suggests to sit down and write down the important aspect of yourself. It’s hard to appeal to everyone.
In closing, Ellen talks about what to include in your personal brand. She points out how different celebrities put themselves out there. She used Justin Bieber as an example. She also talks about getting over the fear of using social media. There is a generational gap when it comes to the knowledge of social media, it’s all about perception. Ellen mentions that you have to mix up your game, especially to keep up with the times or change into a different field. Ellen gives different kinds of social media platforms to start out with if you are a beginner.
What To Do When You Do Everything Right and Still Lose
This week’s Poker Divas show about what to do when you are getting bad cards or what happens you do everything right and still lose. Poker is a game of 70% skill and 30% luck so over time the best rise to the top. But as good as you may be sometimes you just can’t get the cards.How you manage that takes thought and very often leads to a big opportunity.
We will talk with Carol Perleman the founder of Perlman Communications a Crisis Communications, Management company which specializes in preparing companies to navigate situations that could have serious impact on their image, reputation, productivity and market value. We’ll talk about:
• How to get over bad beats and move on
• How to manage your emotions after a loss
• How to be deliberate in planning (and how to develop a Plan B)
• Turning a loss into an opportunity
• The 3 phases of crisis management
• How mentors help when the cards are not in your favor.
Tune in to learn more!
Ellen welcomes her listeners. The Poker Diva show isn’t about playing poker, but it’s the strategies that can help you in your life. It’s about to dealing with bullies, getting over people, learning about people, etc. It’s not only for women, but for men. The gender dynamics is very important, especially in today’s world. Today Ellen discusses dealing with a bad hand of cards, and what happens when you do everything right, but still lose. Ellen introduces Carol Perleman the founder of Perlman Communications a Crisis Communications, Management company. Ellen and Carol talks about how to manage different kind of crisis in your life.
Ellen and Carol continue to discuss moving on from “playing a bad hand”. Carol shares how she had to change the game when she got a few thumbs-down for a marketing project she was working on. Carol discusses how she fought for promotions with her male co-workers, whereas women were called aggressive while men are called assertive even though they express the same behavior. Carol also mentioned she had “lost the game”, but in the end she “won”.
Ellen gives a brief summary of what she and Carol discuss before. Carol talks about how the company she previously worked for did not provide maternity leave when she was pregnant. She had to come back to work in 10 days after she delivered her son. She also talks about how she felt when she was passed over for promotions because she had given birth to her son. Carol gives insights about the importance of knowing your own value. If you don’t know your own value, you are not appreciated where you are, go somewhere where you are appreciated for your value.
Ellen talks about how she had met Carol and how Carol gave some really good advice. Carol gave her thoughts about mentorship and how important it is.Mentors can help when the “cards” that are not in your favor. Ellen points out that there are many discussions about the same-gender mentors and different-gender mentors. Carol discusses how she always sets an example to everyone and how she mentors both genders. People underestimate the power of a mentor, especially in a time where either need to fold the bad cards or throw them away altogether.
Shattering the Glass Ceiling
You Can’t Shatter the Glass Ceiling Until You’ve Made it Through the Front Door
Thursday on the PokerDivas show Host Ellen Leikind will talk about how You Can’t Shatter the Glass Ceiling Until You’ve Made it Through the Front Door. This episode is geared for women and men just entering the workforce. Ellen will talk with Anne Ryan a 15-year software professional, four-time Grace Hopper Celebration speaker, and a PokerDivas first place workshop winner about:
• -Crafting your elevator pitch
• -The importance of submitting your resume even if you don’t have all the qualifications
• -Knowing the players by researching the people and the company
• -Why looks mater
• -The 4 aesthetics of your resume
• -Why you need to learn to brag
• -Once you get in the door how do you get the offer?
• -The 3 most important things a person should do before the interview.
• -Why you don’t go to the high stakes table or interview before you are ready.
Tune in to learn more!
Ellen welcomes her listeners. Today’s show is going to be about those who are going to enter the workforce or returning to the workforce. It’s geared toward young adults. Ellen introduces Anne Ryan, a 15-year software professional, four-time Grace Hopper Celebration speaker, and Poker Divas first place workshop winner. Ellen gives a brief insight about Anne Ryan. Anne talks about the workshop that most college students attend. Anne opens with the thoughts of “elevator” pitches.
Ellen and Anne continue their discussion about resumes, cover letters, and elevator pitches. Anne gives insights about how resumes are suppose to be as well as common mistakes. Anne also talks about which level of importance goes first on your resume. She even gives insights about the differences between a one-page resume versus a two-page resume. Anne gives advice about the importance of structuring your resume and presenting it to the reader.
Ellen and Anne talks about how bragging a little bit can help you in the long run. It can help you look like a better candidate. Anne talks about the objective statement doesn’t always have to be in your resume, but it’s shows what qualities that you have. It’s suppose to be backed up with what is in your resume. A woman needs 8 to 10 skills to apply for a job while men just apply, even if they don’t have that skilsl. Anne talks about how job descriptions can highlight the skills you do have in your resumes and recommends having two different versions of your resume. She loves to see people apply to things that interest them. Anne also discusses practicing your elevator pitch.
In closing, Ellen and Anne talk about how to ace a job interview and gives advice about acing that interview. Practice until you’re comfortable, prepare questions for the company, remember that an interview is a “two way street”. The company is interviewing you and you are interviewing the company to get a feel for it. It’s important to research the company. Ellen talks about how nonverbal cues are important like your voice tone, body language, etc. Anne closes with advice about how to conduct a phone interview and a video interview.