IAB Europe : Digital Dawn podcast

IAB Europe
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IAB Europe : Digital Dawn podcast

The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.

  1. Retail Media Measurement Standards

    17小时前

    Retail Media Measurement Standards

    In this episode, our Industry Development & Insights Director, Marie-Clare Puffett and Bianca Hall, Senior Insight Director at SMG unpack the need for measurement standards in Retail Media, exploring how Retail Media Networks (RMNs) and buyers can support standardisation efforts. They discuss the challenges of implementing these standards, the tools needed to accelerate progress, and the future of evolving standards to meet industry needs.Find out more about IAB Europe’s measurement stand...

    34 分钟
  2. How to Revolutionise Retail Media Networks

    9月12日

    How to Revolutionise Retail Media Networks

    This week, our Industry Development & Insights Director, Marie-Clare Puffett, chats with Tanguy Le Falher, Head of Retail Partnerships at Unlimitail, about revolutionising Retail Media Networks (RMNs). They explore the key drivers shaping the future of RMNs, the transformative role of technology, and how these networks will evolve beyond just in-store and online opportunities.

    30 分钟
  3. What is the Buy-Side Looking for From Retail Media?

    9月3日

    What is the Buy-Side Looking for From Retail Media?

    In this episode, IAB Europe's Industry Development & Insights Director Marie-Clare Puffett joins forces with Jason Wescott, Global Head of Commerce Solutions at GroupM Nexus and Chair of IAB Europe's Retail Media Committee, to delve into the evolving landscape of Retail Media from a buy-side perspective. They explore the motivations driving increased buy-side investment in this space, uncover key challenges and barriers, and discuss what buyers are truly seeking from Retail Media. Whether...

    38 分钟
  4. The Fast & The Curious: Insights into Europe’s Streaming Evolution

    8月29日

    The Fast & The Curious: Insights into Europe’s Streaming Evolution

    In this episode, our CMO, Helen Mussard, and Dana Birch, Product Marketing Lead EMEA at Samsung Ads Europe dive deep into the dynamic world of streaming, focusing on the rise of Free Ad-Supported Streaming TV (FAST) in Europe. Join us as we explore key insights from Samsung TV Plus Europe report, "The FAST and the Curious," and uncover what this means for viewers, advertisers, and the industry overall. Get the report: https://go2.samsungads.com/l/1005352/2024-05-08/2wkqz

    27 分钟
  5. Empowering Women in Tech & AI

    7月1日

    Empowering Women in Tech & AI

    In this episode, IAB Europe’s Marketing & Communications Director, Lauren Wakefield, is joined Tamara Pavlović, Data Analyst at Coinis as they discuss their experiences as women in the tech industry. They cover how to build confidence, find your voice, and inspire more women to join the field. The conversation also delves into the evolving role of AI and its potential to create new opportunities. It’s a must-listen for anyone interested in the intersection of Tech, AI, and gender empowerm...

    38 分钟
  6. Policy Matters Podcast- Conversations for Change: EMFA

    6月17日

    Policy Matters Podcast- Conversations for Change: EMFA

    In this episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Policy Director at IAB Europe as he dives into EMFA and audience measurement with Marie de Cordier, Director of Government Relations & Public Policy at Nielsen and Stuart Wilkinson, Senior Business Development Director at Kantar. They discuss what EMFA is, the objectives and the seven principles before looking at what comes next. Tune in and discover more.

    37 分钟
  7. Policy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with Criteo

    5月9日

    Policy Matters Podcast - Season 1, Episode 2 - Conversations for Change: GDPR with Criteo

    In the second episode of IAB Europe’s Policy Matters podcast, join Franck Thomas, Director at IAB Europe as he dives into GDPR with Nathalie Laneret, VP, Government Affairs & Public Policy at Criteo. They discuss this flagship EU legislation and the state of play 10 years on from the first presentation. They also look at implementation and the interplay between GDPR and other tech legislation. Tune in and discover more.

    35 分钟
  8. Navigating Social Audience Measurement in Europe

    5月7日

    Navigating Social Audience Measurement in Europe

    Join our Marketing & Insights Director, Marie-Clare Puffett and Comscore’s SVP EMEA Adam Holt, as they dissect the complexities of measuring social audiences in Europe.They explore Comscore’s incrementality measurement approach, its impact on social analytics, and how it's shaping the market's understanding of audience engagement. Don't miss this insightful conversation packed with actionable insights for marketers navigating the European landscape.

    30 分钟
查看全部 46 集

关于

The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.

信息

  • 创作者
    IAB Europe
  • 活跃年份
    2021年 - 2024年
  • 单集
    46
  • 分级
    儿童适宜
  • 版权
    © 2024 IAB Europe : Digital Dawn podcast
  • 节目网站
    IAB Europe : Digital Dawn podcast

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