In this episode, Larry speaks with the founders of The SlumberPod, Lou Childs and Katy Mallory. They go over how they partnered with Affinity Groups and influencers to build a team of over 350 ambassadors of their product, providing marketing results traditional marketing methods cannot match.
• Find an Affinity Group
• Trademarking and branding tools.
TIME-STAMPED SHOW NOTES: [3:30] Power of Social Media. [6:50] Using GRIN to Spread the Word. [16:19] Evolutions of The SlumberPod.