Power of Connection

Higher Logic
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Power of Connection

Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.

Выпуски

  1. 05.12.2024

    How Community Is Changing: Org Structure, AI, and the Shift to Communities of Practice with Nicole Saunders of Coupa

    In this episode of Higher Logic's “Power Of Connection” podcast, Paul Schneider talks with Nicole Saunders, Senior Director of Customer Experience Marketing at Coupa, about customer marketing and how community can play a larger role in it. Coupa makes margins multiply through its community-generated AI and industry leading total spend management platform for businesses large and small.  Topics covered include: What does a full, end-to-end lifecycle marketing, customer-led strategy look like? The dynamic between the community team and customer marketing team. The metrics for success in customer marketing. How do you get customers connected so they want to start participating and becoming an advocate? What is AI’s role in community management and customer marketing? How community can expand and play a role in the broader business. What tools can empower community managers to spot and leverage broader opportunities to help the business. How community managers are participating in customer marketing now (and how they aren’t). Tips on talking to your executives so they understand the value community can provide. Where community is headed in the next five years or so. Helpful Links: Prefer to read? Get the blog recaps:  Your Community Is Bursting with Intent Signals—Here’s How AI Connects the Dots The Case for Merging Community and Customer Marketing How AI Is Pushing Online Communities to Evolve Into Industry Knowledge Hubs Coupa Higher Logic

    34 мин.

  2. 05.12.2024

    How to Scale Customer Education Using a Community-Led Approach with Bluebeam's Aily Roper

    In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Aily Roper, Senior Manager of Customer Education at Bluebeam. Bluebeam provides digital tools for the AEC (Architecture, Engineering, Construction) industry with over three million users and growing. Topics covered include: Scaling customer education. Initial issues typically encountered in product education. Helping customers learn the full capabilities of a product. Facilitating users teaching each other through community. Delivering educational content to wide, diverse audiences with varying ranges of expertise and tech savviness. Being knowledgeable about how, when, and where your audiences work. Getting new users set up right in the product. The right role for CSMs to play in community. The importance of social learning. Selling community up the executive ladder. Helpful Links: Prefer to read? Get the blog recap.  Bluebeam Higher Logic

    36 мин.

  3. 05.12.2024

    Community-Building Lessons Learned from ZoomInfo’s Chris Detzel

    In this episode of Higher Logic's "Power of Connection" podcast, host Paul Schneider chats with Chris Detzel, Senior Community Manager at ZoomInfo. ZoomInfo is the go-to-market intelligence platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation.  Topics covered include: Finding the right community manager role. What are the early conversations a community manager at a new company should have? Managing the various stakeholders in an organization. Ways to show the ROI of community to the C-Suite. How AI is going to affect community management. Ways community managers can prepare themselves for the world of AI. Where does and should community sit within the organization? What does community look like in the next three years? Helpful Links: Prefer to read? Get the blog recap. ZoomInfo Higher Logic

    27 мин.
  • Выпусков: 3

Об этом подкасте

Each episode, Higher Logic’s Paul Schneider talks with business leaders, community leaders, community managers, and many others who understand that a vital way for corporations to establish regular connections and deeper relationships with customers and prospects is to create, nurture, grow, and leverage an online community. Come away with actionable tips on attracting community members and keeping them engaged for maximum customer satisfaction and retention. Along the way, pick up multiple ideas for how to get the most out of a community once built that helps the company achieve its goals and provides customers with a rich and gratifying user experience.

Информация

  • Автор
    Higher Logic
  • Годы выхода
    2 тыс.
  • Выпуски
    3
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Higher Logic, LLC. Copyright 2024. All rights reserved.
  • Сайт подкаста
    Power of Connection

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