A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara
A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

  1. قبل يومين

    Abigail M. Horace: Overcoming Biases and Stereotypes in the Interior Design Industry

    Today With Abigail M. Horace: Join me this week as I sit down with Abigail M. Horace, founder of Casa Marcelo. As a Black Latina designer, Abigail found herself surprised and frustrated to repeatedly see a lack of representation in the industry, even within a diverse area like New York City. She founded her firm in part to break away from stereotypes and biases—but she also had to navigate significant challenges along the way. Tune in to hear Abigail share her story and her insights on how to thrive and build success in an industry that doesn’t always offer a level playing field. LuAnn Nigara and Abigail M. Horace’s Ah-Ha Moments: “Others need to see people like them doing these things, right? The 10th grader and the 5th grader needs to see designers of color and architects of color and gay architects and all of the things so that they go, ‘oh, there's a place for me here.’” -LuAnn “I feel like we're always silenced in being ourselves or being confident. And so that's something that I'm kind of working on right now—being more confident and being more straightforward with people.” -Abigail More About Abigail M. Horace Abigail M. Horace embarked on her Interior Design journey during her teenage years, inspired by shows like Extreme Makeover: Home Edition. After obtaining her Bachelor’s Degree in Interior Design from the New York Institute of Technology in 2010, she embarked on a distinguished 10+ year career in high-end residential design in New York City. In 2020, Abigail founded Casa Marcelo as a response to creative burnout and a lack of representation and work-life balance in the NYC Interior Design industry. As she transitioned into entrepreneurship, Abigail reignited her passion for Interior Design, infusing her work with boundless creativity and a commitment to superior customer service. Her favorite aspect of design lies in envisioning the potential of a home through meticulous sourcing, particularly at the inception of a project. Abigail draws inspiration from various sources including nature, historical architecture encountered during her travels, and her family. A dedicated wife and mother to two young sons, aged 6 and 2, she cherishes moments spent with her family, indulges in travel, relishes 'me-time', and delights in discovering new music. Connect with Abigail M. Horace Website Instagram  Facebook  Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio: get 20% off your first three months! Jessica Bantom’s book: Design for Identity Black Artisans and Designer’s Guild Lab (BADG) Cooper Hewitt Exhibition Other Shows: AWDB #908 Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1) AWDB #912 Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers

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  2. قبل ٦ أيام

    9 Years of A Well-Designed Business®—How Vision & Bold Action Can Grow Your Business

    Today With LuAnn Nigara: Vision, Intuition & Taking Bold Action in Your Business. 9 years. Over 1,000 episodes. More than 9 million downloads. Today, A Well-Designed Business® celebrates a major milestone—and I could spend this episode reflecting on the journey. But if you know me, you know we’re going deeper than that. This isn’t just a celebration episode. It’s a conversation on vision, intuition, and action—the three pillars that drive every successful business. Over the years, I’ve learned that having a vision isn’t enough. You need to listen to your onside voice, make bold decisions, and—most importantly—act on them. This very podcast is proof of that. So today, I’m sharing: How A Well-Designed Business® started as a vision—and how it grew beyond my wildest dreams. The key difference between hesitation and intuition (and how to know when to act) Why some entrepreneurs stay stuck—and the mindset shift that will move you forward.  My step-by-step process on how I validate my big ideas and turn them into reality This episode is for you if: You’ve had an idea lingering in your mind, but you’re unsure if it’s the right move You struggle to trust your intuition in business decisions You’re ready to stop overthinking and start doing  It’s time to step into your next chapter. Are you ready? What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows: AWDB #1000: 1000th Episode! LuAnn Nigara is Interviewed by Jude Charles!

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  3. Amhad Freeman: Beyond the Man Cave—Carving a Niche in Luxury Interiors for Single Men

    ١٢ شعبان

    Amhad Freeman: Beyond the Man Cave—Carving a Niche in Luxury Interiors for Single Men

    Today With Amhad Freeman: Today on A Well-Designed Business, I’m sitting down with Amhad Freeman, an incredibly talented interior designer who has built a thriving business by focusing on a very specific niche—designing for high-level single men and developers. Now, if you’re wondering how niching down that specifically can lead to success, trust me, you’re going to want to hear this conversation. Amhad shares how he discovered his niche, crafted a brand that speaks directly to his ideal clients, and structured his pricing and processes to keep his business streamlined and profitable. His approach to branding, messaging, and business operations is something we can all learn from—whether you’re working with single men, families, or another market entirely. If you’ve ever thought about narrowing your focus but weren’t sure how, or if you’re looking for ways to make your business run more smoothly, Amhad has so much wisdom to share. In this episode, we talk about: How Amhad identified and refined his niche in the interior design industry The strategies he uses to market his expertise and attract high-level clients Why a clear, upfront pricing structure is key to working with busy professionals The importance of staying on top of your business finances daily How branding and messaging can set you apart and create demand for your services This is one of those conversations that will get you thinking differently about your own business and how you show up for your ideal clients. So, hit play, take some notes, and let’s dive in! More About Amhad Freeman As a black-owned interior design firm based in Chicago and Nashville, Owner Amhad Freeman sets new standards of luxury and elegance with design packages from kitchen and bathroom design, complete home renovations, and complete new-build construction. Amhad’s style is a balanced combination of modern, contemporary and traditional elements where form follows function and where understated elegance conjures a sense of tranquility. Residential designs are entirely tailored to our client’s requirements and needs. AFI focuses on a bespoke and detailed approach aimed at creating elegant, and comfortable homes that never go out of style. Amhad Freeman Interiors believes that a project should be a direct expression of its client’s needs and identity and is passionate about developing a brief into luxury design with a gentlemen’s touch. The aim is to transform client’s homes into bold retreats that are enhanced by exceptional design. Connect with Amhad Freeman Website Instagram LinkedIn Pinterest What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Metrique Solutions The Profit is a Choice Podcast Other Shows: AWDB 425: Misty Maxey: Niching, Coaching and Pushing Through Fear AWDB #976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away? AWDB #1014: Power Talk Friday: Michele Williams: Mastery of Your Finances

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  4. ٨ شعبان

    Design Trade Service: Quality Vendors, Trade Pricing and AI. Your Go to Sourcing Platform

    Today With Greg Wyers and Jennifer Points Welcome to a Well-Designed Business. For today’s sponsored episode, I am excited to welcome Greg Wyers and Jennifer Points, president and marketing specialist at Design Trade Service.  Design Trade Services is an exclusive online marketplace for designers created to streamline the sourcing process and let you efficiently shop from 80 different vendors, all in one place. They’ve vetted the products and vendors and created this marketplace, available to designers with no membership fee.  DTS has also created an AI program that can help you find exactly what you’re looking for without wasting time looking through different vendor websites and taking a look at all the available products.  Today, Greg and Jen are sharing everything about DTS, their AI, and how they can help you streamline sourcing for your clients. LuAnn Nigara, Greg Wyers and Jennifer Points’s Ah-Ha Moments: "It’s not just about putting something on a computer screen that works well. You have to understand the needs of both the buyer and the seller. That’s where our decades of experience make all the difference." – Greg "You can want all day from a vendor or a manufacturer, but when they say it can’t happen, someone with your experience knows how to ask in a way that gets a yes. That’s what makes DTS so valuable—it’s solving the pain points for both designers and manufacturers." – LuAnn Nigara “We ultimately think our AI will revolutionize how designers search products for a look for a client.” -Greg More About Design Trade Service Design Trade Services is an exclusive online marketplace where Professional Interior Designers can instantly purchase from Furniture and Home Furnishings Manufacturers at better than typical “to-the-trade” pricing. Membership is free and we're adding hundreds of new products every day. If you are an Interior Designer we have built our business for you. We make your life easier and increase your opportunity to generate revenue. We sell to you - not your clients! If you are a Manufacturer please contact us. We are building a community of Interior Designers that in total represent over $9B in industry sales per year. We would be happy to service your Interior Designer clients at no cost to you. Connect with Design Trade Service Website Instagram Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design

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  5. ٥ شعبان

    Rachel Usher: Creating Community and Strength in the Interior Design Industry

    Today With Rachel Usher: Hi, welcome to A Well-Designed Business! In this episode, I sit down with an inspiring designer, entrepreneur, and community builder to talk about resilience—both in life and business: Rachel Usher. We dive into the challenges of running a design firm, navigating industry roadblocks, and the power of creating a supportive network. From building a business that can thrive beyond its founder to overcoming personal and professional setbacks, this conversation is packed with real, honest insights. If you've ever felt like you're tackling this business alone, this episode will remind you that you don’t have to. LuAnn Nigara and Rachel Usher’s Ah-Ha Moments: "I need to tell everybody that comes into the room that we can talk about the stuff that you can't find on the internet. You know, we can ask those tricky questions and we can get a direct answer from somebody that you never really would get a one-to-one audience with." – Rachel Usher "I don’t want to come and learn a half-truth. I want to learn the whole truth so I can absolutely duplicate the thing that you already know how to do." – LuAnn Nigara More About Rachel Usher Rachel Usher is founder and Creative Director of Rachel Usher Interior Design. A successful design practice that has recently celebrated 12 years in business. From her Yorkshire studio, Rachel and her team of Interior Architects have worked on multi-million pound projects from Chelsea Pied-à-terre’s to large scale Lake Houses overlooking Lake Windermere. Rachel’s projects have been featured in Living Etc, Homes & Gardens and House & Garden magazines. With a successful career as an Interior Designer under her belt, Rachel formed The Business Of Interiors, a platform that aims to inspire, educate and build a community for Interior Designers. Rachel grows this business at the same time as running her successful design studio. With an aim to build a UK design community, Rachel also launched the If These Walls Could Talk podcast. A podcast that features Interior Designer’s and industry professionals that shares personal business journeys and guidance to its engaged, global audience. Rachel’s podcast is in the top 25% of Interior Design podcasts. Connect with Rachel Usher Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design "The Business Of Interiors Community Summit" Event The Table: The Future of Interior Design in 2025 - Episode 37 Other Shows: AWDB #981: Jennifer Chukwujekwe: Global Collaboration with Nigerian Designer and Entrepreneur AWDB #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers AWDB #601: Darla Powell: Real Tips to Up Your Social Media Game AWDB #330: Darla Powell: Darla Powell Interiors 18 Months After Opening AWDB #203: Darla Powell – How to Launch an Interior Design Firm WTFP #255: Tim Yurek: The Critical Difference Between Exit Strategy and Succession Strategy WTFP #253: Tim Yurek: Three Disturbing Trends That Put Small Businesses at Risk

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  6. ١ شعبان

    What Would Lu Do?: Why the World Still Needs Interior Designers; A Pep Talk for You

    Today With LuAnn Nigara: As an interior designer, at some point, someone—whether it’s a potential client, a trade partner, or even a stranger at a party—is going to question the value of what you do. They’ll say, “With the internet and so many resources, why does anyone need a designer?” And when that moment comes, are you ready to answer with confidence? In this Power Talk Friday episode, I break down exactly why the world still needs you—why your expertise goes far beyond picking out furniture, why your role is critical in creating functional, meaningful spaces, and how to educate, not defend, your value. This is the pep talk you need when doubt creeps in—whether it’s coming from someone else or from inside your own head. Because the truth is, no amount of Pinterest boards or online shopping carts will ever replace what you bring to the table. Listen in, get clear on your worth, and learn how to articulate it like a pro. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University! LuAnn’s Chairman of the Board

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  7. ٢٨ رجب

    What Would Lu Do?: Designing Your Legacy: How to Create a Business That Stands the Test of Time

    Today With LuAnn Nigara: Your business is more than just a source of income—it’s your story, your impact, your legacy. In this episode of A Well-Designed Business, I’m helping you design a business that leaves a lasting impression. Together, we’ll explore: What legacy truly means and why it matters. How to align your mission, core values, and daily actions with your long-term vision. The building blocks of a business legacy: exceptional service, meaningful relationships, and leadership that inspires. Actionable steps you can take today to start shaping your legacy. Whether you’re just starting out or planning your next chapter, this episode is your guide to creating a business that’s remembered for all the right reasons. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University!

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  8. Power Talk Friday: Ashley La Fond: How Working With a Professional Organizer Can Transform Your Client Experience

    ٢٤ رجب

    Power Talk Friday: Ashley La Fond: How Working With a Professional Organizer Can Transform Your Client Experience

    Today With Ashley La Fond: Are you delivering beautiful spaces that truly work for your clients’ lifestyles? In this episode of A Well-Designed Business, I’m joined by Ashley La Fond, founder of Of Space & Mind, to explore how professional organizers can revolutionize your design process. We dive into the ways Ashley collaborates with designers—like helping clear spaces before a project begins, ensuring every drawer and cabinet works for a client’s unique needs, and even creating a seamless move-in experience. From maximizing function to complementing beauty, Ashley shares how her expertise can enhance your designs and create a truly elevated client experience. LuAnn Nigara and Ashley La Fond’s Ah-Ha Moments: “When beauty and function come together, that’s when clients are not just satisfied—they’re wowed.” – LuAnn Nigara “Pre-planning and clearing a space before a project doesn’t just make the renovation smoother—it helps uncover what truly matters to the client, so the design can reflect their needs.” – Ashley La Fond “Designing a space is about more than making it look good—it’s about creating flow and functionality that fit seamlessly into a client’s life.” – Ashley La Fond “A truly elevated client experience means they can walk into their newly designed home and start living without the overwhelm of figuring out where everything goes.” – Ashley La Fond More About Ashley La Fond Of Space & Mind is a home organization company founded by Ashley La Fond in 2018. Ashley has worked on more than 300 homes and businesses to design and optimize spaces including kitchens, closets, garages, basements, corporate offices, home offices and much more. She believes that a space designed with intention makes room for creativity, productivity, relaxation and wellness. She has worked with many notable clients including: Hannah Bronfman, Brendan Fallis, Mike & Lauren Sorrentino, Rachel Mansfield and Cameron Oaks Rogers. Ashley is a mom of two and currently lives in New Jersey with her family. Connect with Ashley La Fond Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design

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مشاهدة الكل (١٫١ ألف)

المضيفون والضيوف

٤٫٩
من ٥
‫٧٥١ من التقييمات‬

حول

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

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