A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara
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A Well-Designed Business® | Interior Design Business Podcast

In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

  1. -1 J

    Jennifer Tokatyan: Building a Culture that Drives Business Results

    Today With Jennifer Tokatyan: Today on A Well-Designed Business, I speak with Jennifer Tokatyan, leadership consultant and partner with Eileen B Hahn. With over 20 years of experience, Jennifer shares her proven 7-step framework for building strong company culture that drives team performance and business growth. Don't miss information about her upcoming LuAnn University course, "Build an Exceptional Team that Gets Results," starting January 2025. LuAnn Nigara and Jennifer Tokatyan's Ah-Ha Moments “Culture matters the moment you have another human being you are interacting with because you are now interdependent on them to execute on the very things you are trying to deliver,” - Jennifer Tokatyan “Once you clarify yourself as the leader and you exemplify that and are consistent, the whole team will follow. And the ones who don't, you can show them the door,” - LuAnn Nigara More About Jennifer Tokatyan Jennifer Tokatyan is a leadership consultant and a consulting partner with Eileen B Hahn. Jennifer has over 20 years of experience in small and large organizations across multiple industries in public, private and nonprofit sectors. She has worked with and for Fortune 500 companies as well as fast-paced entrepreneurial start-ups and Founder-led companies including interior design, hospitality, real estate, apparel, retail, manufacturing, non-profit and more. Jennifer provides leadership, talent optimization, organizational development, strategic HR consulting and coaching to organizations seeking to grow their people and business, deliver on their brand promise, create the culture and environment where its people flourish and achieve exceptional results. She has several active interior design clients across the United States and was on the expert panel at LuAnn Nigara’s Power Talk Friday at High Point Market in October, 2022. Connect with Jennifer Tokatyan Website LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Hiring Toolkit Bundle LuAnn University – Registration Open! Other Shows: AWDB #68: Chad James- “Think Forward” – Employee Management

    1 h 8 min

  2. -4 J

    What Would Lu Do?: Big Decisions, Bigger Lessons: A Behind-the-Scenes Look at My Process

    Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! Have you ever faced a business opportunity that made you stop in your tracks? It’s equal parts exciting and terrifying, isn’t it? On this episode, I share a behind-the-scenes look at how I navigated one of those moments. With insights from trusted advisors like Kate O’Hara, I learned valuable lessons that can help YOU handle those big decisions in your business: How to slow down, gather information, and make a thoughtful choice. Why having a network of advisors is a game-changer. How to balance confidence with strategy in decision-making. Listen now for real-world strategies and actionable takeaways. What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design The Power Talk Friday Experts books The Making of a Well-Designed Business: The Workshop on January 8th, 2025! Other Shows: AWDB #1042: In Good Company: CEO Conversations with Kate O’Hara: End-of-Year Business Strategies for Designers: Pipeline, Productivity, and Press AWDB #1030: In Good Company: CEO Conversations with Kate O’Hara: Insights and Strategies on Successful Scaling

    28 min

  3. 13 DÉC.

    What Would Lu Do?: Think Different: Applying Lessons from Steve Jobs to Your Interior Design Business

    Today With LuAnn Nigara: Hi, welcome to A Well-Designed Business! Recently, I listened to Steve Jobs’ biography, and it sparked some big ideas. Steve was more than a tech innovator—he was a master of customer experience, a ruthless prioritizer, and a perfectionist when it came to excellence. In this episode, I’ll reflect on his genius and how we can apply it to our interior design firms. From branding and systems to productivity and storytelling, we’ll cover practical strategies inspired by Jobs and blended with advice from my Power Talk Friday Experts books. By the end, you’ll have a roadmap to simplify, streamline, and succeed in your business. What You’ll Learn in This Episode: Why your customer experience is your brand’s story—and how to control it. How to create systems that simplify your life and delight your clients. Why saying “no” is the key to productivity and growth. The art of storytelling to create emotional connections with your audience. Why excellence is a daily choice that leads to a lasting legacy. Grab your notebook and tune in here! What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design The Power Talk Friday Experts books Sandra Funk’s Interior Design Standard Darla Powell’s Instagram for Interior Designers Other Shows: AWDB #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? AWDB #660: Sandra Funk: Level Up Your Business Through Mentorship, Coaching, and Classes. Sponsored Show: “Interior Design Standard” AWDB #803: Power Talk Friday: Amber De La Garza: Productivity is Personal – How to Create Systems that Will Work for You! AWDB #861: Power Talk Friday: Darla Powell: Instagram for Interior Designers

    39 min

  4. 10 DÉC.

    Kristin Bartone: Pivoting Your Interior Design Business When Life Throws You Curveballs

    Today With Kristin Bartone: Welcome to a Well-Designed Business. What would happen to your business today if something happened with you or a family member that uprooted everything in your life? Would you be able to continue your work. The truth is that even a well-designed business can struggle in life circumstances. My guest today, Kristin Bartone, knows all about that. She’s here to share a story of handling the unexpected—and how she kept her business afloat even when her personal life demanded her entire focus. LuAnn Nigara and Kristin Bartone's Ah-Ha Moments “Trying to focus on the family and being together and repairing the family unit, you know, is really important to all of us. So we’re just focusing on that and then just trying to keep things chugging along.” -Kristin “You've had to get more efficient to do it from a distance. And that's never gonna be a bad thing. The business is never gonna be like, dang it, you made me more efficient!” -LuAnn More About Kristin Bartone Kristin has been around design and home remodeling her entire life. Growing up in a family of seven, she experienced first hand how home renovations improved the quality of life for her and her family! Kristin's namesake firm, Bartone Interiors, is located in Richmond, Virginia and services clients across the country.  Kristin is an experienced leader and advocate for sustainable, timeless design solutions that take a holistic, regenerative approach to space and the idea of home. She champions the idea that every designer should create spaces that are not only aesthetically pleasing but also environmentally responsible, restorative and inclusive. Her approach ensures that each project looks great and feels amazing; reflecting her commitment to creating enduring spaces that resonate with all who experience them. Connect with Kristin Bartone Website Instagram Facebook Pinterest Blog Sustainable Living Magazine (sign up) Bartone Interiors Mission for Sustainable, Restorative Design Bartone Interiors Portfolio What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Mydoma Studio - Get 20% off your first three months! LuAnn University – Registration Open!

    1 h 26 min

  5. 6 DÉC.

    In Good Company: CEO Conversations with Kate O’Hara: End-of-Year Business Strategies for Designers: Pipeline, Productivity, and Press

    Today With Kate O’Hara: In this episode of A Well-Designed Business, we sit down with Kate O’Hara, CEO of O’Hara Interiors, to discuss effective end-of-year business strategies for designers. As the holiday season approaches and client activity slows, Kate shares actionable tips on optimizing workflow, reconnecting with past clients, creating engaging holiday content, and thoughtful gifting strategies. Whether you’re a solo designer or leading a team, this conversation is packed with insights to help you set your business up for a successful new year. More About Kate O’Hara Kate O’Hara grew up in the world of design. After a decade with the company, she stepped into the role of CEO + Creative Director, expanding the family design firm into new regions of the U.S. When she isn’t traveling between our Minnesota and Texas offices, you can find Kate speaking at conferences, working with our design team, and connecting with new clients and furniture lines. Connect with Kate O’Hara Website Instagram Facebook Pinterest Houzz LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design LuAnn University – Registration Open! Other Shows: AWDB #130: Kate O’Hara -Director of Marketing & Business Development for Martha O’Hara Interiors AWDB #215: FaceBook Coaching Sessions- Show #1 with Kate O’Hara of Martha O’Hara Interiors AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso AWDB #939: Power Talk Friday: Amy Flurry: From Creating Media Opportunities to Creating a Product line; Aloka Home AWDB #323: Amy Flurry: How to Pitch Press and Build Relationships AWDB #108: Power Talk Friday- Amy Flurry-How To Pitch and Get Press For Your Interior Design Firm WTFP #40: Linda Holt: Learn to Take Expert Photographs of Your Window Treatments From Your Smartphone

    1 h 25 min

  6. 3 DÉC.

    Megan Atkinson: Leveraging Relationships with Trades to Build a Strong Business

    Today With Megan Atkinson: Today with Megan Rose Atkinson of MEGANROSE Interiors, we're discussing one of the most critical aspects of running a successful design business — vendor relationships. Megan shares her journey from wearing a tool belt with leather pants to building a thriving design firm with locations in Michigan and Arizona. With a "cheetah mindset" and philosophy of "whatever you are, be a good one," she breaks down exactly how she approaches these crucial industry partnerships. Megan shares specific strategies for building vendor networks in new territories, managing tough budget conversations, and maintaining strong relationships while staying in your lane. Whether you're just starting out or looking to strengthen your existing vendor partnerships, Megan's practical approach to collaboration offers valuable insights for every stage of business growth. LuAnn Nigara and Megan Atkinson's Ah-Ha Moments “I'd rather have one hard conversation than 10 million terrible conversations along the way.” - Megan “Whatever you are, be a good one.” - Megan More About Megan Atkinson Founder and principal designer of MEGANROSE Interiors, Megan Rose Atkinson is an entrepreneur driven by a passion for home. With an established career in real estate, Megan launched her interior design company in 2020 at the beginning of a global pandemic. At a time when most were closing their doors, Megan was looking to open a new door into the construction and design world. As Principal Designer, Megan oversees all design projects from concept to completion. Megan’s design approach lies in her devotion to creating reflective spaces based on clients’ lifestyles. Megan splits her time in Novi, Michigan with her husband and their three young children and their family home in Scottsdale, AZ. In Megan’s free time she can be found on the soccer sidelines cheering on her kids, browsing a dusty antique store, or teaching at her beloved barre studio. Connect with Megan Atkinson Website Instagram Facebook LinkedIn What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Other Shows: 986 Talk Friday: Sandra Funk: Boundaries and Expectations are a Few of My Favorite Things #878 Throwback Tuesday: Brad Leavitt: A Builder’s Perspective on the Design Build Process #681 Paul Dashevsky: A Proven Process for Vetting Contractors #953: Power Talk Friday: Raj Banyopadhyay: Connecting With Your Audience Through Personal Branding Photography #14: Malene Barnett Success Secret – Build Relationships #703: Leyden Lewis: The Road to AD100 and Elle Decor Top 125 Requires Innovation and Authentic Creativity #635: Beth Diana Smith: Refining Process in Your Interior Design Business #439: Beth Diana Smith: Client Expectations, Contracts, and Hard Conversations #370: Kesha Franklin: A Different Path to a Career in Interior Design #967: Breegan Jane: The Gift of Transitioning, Turning Risks into Success #614: Dennese Guadeloupe Rojas: Creating Another Revenue Stream for Your Interior Design Business

    1 h 21 min

  7. 29 NOV.

    Power Talk Friday: Eileen Hahn: 5 Steps to an Exceptional Hire

    Today With Eileen Hahn: Today on Power Talk Friday, I am joined by my cousin and hiring expert Eileen Hahn, who brings her 30 years of expertise in helping businesses find and retain exceptional talent. After seeing countless design firms struggle with hiring (and making some expensive mistakes myself), I knew we needed Eileen's proven 5-step formula for making outstanding hires. Whether you're building your team or planning your next hire, these simple, actionable steps will transform your hiring process and help you build the dream team your design business deserves. LuAnn Nigara and Eileen Hahn's Ah-Ha Moments “If you do nothing else from this whole process, do an assessment at whatever level that is. Have them do a task you’re going to have them do a week later,” - Eileen Hahn “Ask behavior-based interview questions because the best predictor of future performance is past behavior,” - Eillen Hahn More About Eileen Hahn Best-selling author of The Job You Were Born For: Seven Steps to Align Your Work With Your Life Mission. Influential business consultant who enhances revenue and productivity, while fostering joy and engagement among employees in Fortune 500 companies like Anheuser-Busch, General Motors, Pfizer and over 100 interior design firms. She teaches leaders in these organizations how to hire and lead exceptional employees who bring fire and energy to their work, achieve high levels of performance, generate financial results, and live and work in joy. Connect with Eileen Hahn Website Instagram LinkedIn YouTube Interior Designer Job Descriptions What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Hiring Toolkits For Interior Design Firms Other Shows: #363: Power Talk Friday: Eileen Hahn: Building An Exceptional Interior Design Team #589: Power Talk Friday: Eileen Hahn: Scaling from 2 Million to 5 Million #950: Overheard: Insights on Hiring Exceptional People

    1 h 28 min
  8. Melanie Zaelich: Consultation-Only Interior Design: How to Set Boundaries and Avoid Scope Creep

    26 NOV.

    Melanie Zaelich: Consultation-Only Interior Design: How to Set Boundaries and Avoid Scope Creep

    Today With Melanie Zaelich: Welcome to a Well-Designed Business. Many new designers try out consult-based design only to find themselves struggling with scope creep and feeling undervalued.  But my guest today, Melanie Zaelich, runs a thriving consult-only business. She’s a former full-service designer who deliberately chose to transition to this model—and she did so with intention, systems, and processes. Today, she shares how to avoid scope creep, provide clarity, and set boundaries for a successful consult-only design business. LuAnn Nigara and Melanie Zaelich's Ah-Ha Moments “You’ve thought a lot about what you want to do. And that’s what we have to think about. You don't have the itch for the whole, you know, kit and caboodle of projects that last six months or two years till we get this thing done. Others are just so passionately driven to do it—but it’s not where your passion lies. And the thing is, every industry has all of its lanes, and they all need to be filled by people who are talented and passionate about that lane.” -LuAnn More About Melanie Zaelich Melanie Zaelich is an accomplished, award winning interior designer, known for her down-to-earth approach and creativity. As the only interior with a consult-based, à la carte business model in the Twin Cities, Melanie is transforming the way people experience interior design. Connect with Melanie Zaelich Website Instagram What’s new with LuAnn Nigara The Power Talk Friday Tour Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Resources: This podcast supports the Savvy Giving Design Coalition. Learn more about it here! AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project AWDB #164: Susan Wintersteen- Savvy Giving by Design Digital Course for Interior Designers: Discount Code for LuAnn listeners: LUANNROCKS10 Other Shows: WTFP #284 Melanie Zaelich: Connecting Charitable Giving and Branding to Elevate Your Business and Life AWDB #174 Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours

    1 h 28 min
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In today's world being a talented interior designer isn't enough to ensure that you have a profitable and successful business. Design school curricula doesn't always equip you with the business skills to have your interior design business be everything you imagined it would be! A Well-Designed Business® is here to fill in the gaps and give you real live business skills from some of the top interior designers. Your host, LuAnn Nigara shares her 40 years of success in the interior design industry, and she finds the most successful guests to share their interior design business best practices. This podcast is sponsored by Kravet Inc and Mydoma Studio.

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