Power Your Edge Malkie Scholnick
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- Arts
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At Power your Edge hosted by Malkie Scholnick, Chief at The Bold Edge, We share with you the voices of creatives. You will learn, grow and laugh with us as we hear from people who are the same as us. Their journey, their tools, their gems and their wisdom. Coming together to power your edge
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Season 4 Ep7: Sara Sicherman: Strata Consulting
Sara is the founder of Strata Consulting. She has provided strategy consulting & coaching for businesses and entrepreneurs - a holistic approach to maximizing business success, profitability, and work/life balance.In this episode we discuss:The On-the-Verge SyndromeThe Three-Part ModelHolistic approach to businessTools for pre-planningMind shifting and clarity
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Season 4 Ep 6: Aliza Hornstein: WalkMe
Aliza is the Head of Social at WalkMe, an international company with over 1100 employees. She manages their extensive communities across all social platforms. She has spent several years working for some of the top players in the tech industry, and works hard to bridge the gap between companies, their audiences, and the people behind it all.In this episode we discuss:How she used her background in graphic design and writing to pivot into social media content creationCreating an emplyee advoca...
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Season 4 Ep5: Rivka Korf: Rem90
Rivka Korf is the Founder and Director at Rem90, a Social Media Agency. She manages social media strategy and content for organizations and companies like Aish, Jamie Geller, Charidy, Chabad, Meir Kay and more. Customer service is the cornerstone of her business--and her slogan says it all--REM90 provides service you can only dream of.In this episode we discuss:Creating viral quality contentHow to ask the right questions to understand what your client really wantsThe process for idea to post ...
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Season 4 Ep4: Tami Frank
Tami Frank is a Business and Marketing Strategist who specializes in helping entrepreneurs expand their business through solid strategy and processes. She has also work for Fortune 500 serving businesses like Coca Cola, Bird Eye and TropicanaIn this episode you will learn:What are the most important parts of marketing that really help move the needle forward for a company.Strategy is the foundation for successful design that converts.How designers can collaborate successfully with a marketing...
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Season 4 Ep 3: Yitzchok Saftlas: Bottom Line Marketing Group
Yitzchok Saftlas is the founder and CEO of Bottom Line Marketing Group, an award-winning marketing agency helping hundreds of corporate, political and non-profit clients since 1992.Yitzchok is also the host of the weekly business radio show, “Mind Your Business” which airs every Sunday at 10 pm on 710 WOR in the New York / New Jersey metro area, as well as on the iHeart Radio Network. It is also a popular podcast, with all its episodes syndicated on iTunes, Spotify, YouTube, Google Play and o...
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Season 4 Ep2: Fraidy Monheit-Regards
Fraidy Monheit is the Co-Founder of Regards (regardspromo.com). Regards is a company focused on corporate gifting and swag. To land on the perfect-for-you gift every time, it means an extensive process — and dozens of hours of research to find what works for you. The right gift has the power to nurture and maintain relationships--so it is the perfect marketing tool.In this episode you will learn:The power of gifting in marketing.What is the real ROI (it can even be as powerful as saving lives...