7 episodes

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

PPC Ponderings Podcast Kirk Williams

    • Business
    • 4.8 • 6 Ratings

While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

    Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense

    Bonus: Nechama Teigman on Shapley Models & Attributive Common Sense

    Do you know the machine learning algorithms driving your attribution models? Nechama does! Grab some coffee so you can keep up, and ponder each and every word Nechama shares about attribution in this can't miss episode. In this episode, you'll hear the stuff we couldn't include in our full Core episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out first.  

    • 34 min
    Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions

    Bonus: Heather Aeder on Imputation, Predictive Models, and Emotions

    What do Imputation, Predictive Models, and Emotions have to do with attribution? I don't know, but Heather does! Check out this brilliant full interview episode with Heather Aeder, VP of Analytics at SEER Interactive. In this episode, you'll hear the stuff we couldn't include in our full episode on attribution as we ponder attribution together.  If you haven't heard that full episode yet, make sure to go check it out now. 

    • 42 min
    Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid

    Attribution, Part 1: Definitions, Concerns, & Pitfalls to Avoid

    Attribution is something we all think we understand, but perhaps there are questions we haven't answered yet? In the next core episode of the PPC Ponderings Podcast, Kirk interviews four experts about Attribution to better understand what it is, and how we can mess it up... or rather, how we can mess up our understanding and usage of the models. 

    This episode focuses primarily on questions and concerns with attribution that should be kept in mind, while the next core episode will take a look at how we can practically use attribution in our PPC accounts. We'll start with the philosophy, and then move to the practical. 

    Big thanks to our four guests for the next two episodes (and stay tuned for their full interviews to be released as bonus episodes over the next few weeks):
    Amanda Farley - AimClearHeather Aeder - Seer InteractiveMike Ryan - SMECNechama Teigman - AdVenture Media

    • 30 min
    Bonus: Full Keyword Interview with Aaron Levy

    Bonus: Full Keyword Interview with Aaron Levy

    In this bonus episode, Kirk and Aaron Levy chat about common misconceptions PPCers have with the keyword as we release the full length interview.  You may disagree with him, but you can't help but be challenged by Aaron's thoughts on why the keyword has changed, and why PPCers need to adapt their strategies along with these changes.

    In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. 

    We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Aaron's ponderings in this full episode!

    • 38 min
    Bonus: Full Keyword Interview with Brad Geddes

    Bonus: Full Keyword Interview with Brad Geddes

    In this bonus episode, Kirk and Brad Geddes chat about the keyword as we release the full length interview.  The knowledge Brad has not only received, but retained over his decades in Paid Search is truly remarkable, and you can't help but learn from him here.

    In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. 

    We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Brad's ponderings!

    • 41 min
    Bonus: Full Keyword Interview with Amy Bishop

    Bonus: Full Keyword Interview with Amy Bishop

    In this bonus episode, Kirk and Amy Bishop chat about the keyword as we release the full length interview. In our first Core Ponderings episode, we chatted with Brad Geddes, Amy Bishop, and Aaron Levy about the past, present, and future of the keyword. In these bonus episodes, we'll be releasing (most of) the full length interviews for each of them. We thought their ponderings and insights were too good to let go, and we had to leave out most of their interviews from our main episode. We trust you will enjoy Amy's ponderings!

    • 42 min

Customer Reviews

4.8 out of 5
6 Ratings

6 Ratings

nq614 ,

One of the best in the PPC business

I highly recommend this podcast for anyone in the PPC. Enjoyed the content and flow of the show.

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