26 episodes

Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today. Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

PPC Ponderings Podcast Kirk Williams

    • Business
    • 4.9 • 9 Ratings

Season 2 - In the next season of the PPC Ponderings Podcast, we're talking to people we don't know... but who know PPC! Kirk loves chatting with new friends, and we wanted to share his conversations with the world as it pertains to PPC knowledge. Our objective is to have short interviews with smart people so we can get you one super tactical thing per episode you can change in your PPC process today. Season 1 - While many PPC Podcasts are in interview format, we'll be taking more of an investigative look at key themes in the world of Digital Advertising in our Core episodes. Episodes will be split into Core episodes with a journalistic approach and production, and Bonus episodes with an interview format of the experts used in each Core episode. Taken from the chapters of Kirk Williams' (PPCKirk) book: Ponderings of a PPC Professional, much has already shifted in the PPC landscape, and we'll interview smart PPCers and dig into themes in a fresh way to give you an insightful and interesting look at the changing world of PPC Marketing.

    Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8

    Audiences, Discovery, and Demand Gen - with Travis Biechele, of Teabeeshell Media - S2, E8

    Today we join Kirk as he has a conversation with the Chief Everything Officer of Teabeeshell Media, Travis Beeshell. Kirk and Travis chat about some high-level PPC tactics, PMAX and Discovery Campaigns. Discovery?? Yeah, Google recently announced they are transitioning Discovery into the newly created Demand Gen Campaigns and we recorded this episode before that announcement. We still thought there was some great information in this episode that you can bring over to the newly announced Deman...

    • 28 min
    Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7

    Digging into Reach Metrics - with Ana Goia, The ROAS Queen - S2, E7

    In this episode, we sit down with the self-described ROAS Queen to dig into anything from multiple languages (Kirk knows one), ROAS, and Reach. Ana is particularly enthusiastic about the concept of Reach, and how it is an under appreciated metric in the world of PPC... so listen in and learn!Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help for your business? Check out ZATO (over $10K/mo in ad spend) Check out MAKROZ (under $10K/mo in ad spend) Check out ZA...

    • 38 min
    Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6

    Building a PPC Community - with Miles McNair, PPC Mastery - S2, E6

    Miles McNair is a PPCer many in Europe and around the world know about, but who is lesser known in the community of US PPCers. We're here to help change that! Miles is one of my favorite PPC people to follow because he has two strengths that he uses well: (1) deep PPC knowledge and experience, (2) incredible content creation skills. Miles came from nowhere and has been working towards establishing a massive PPC online community... much of that around Performance Max. This is a longer episode,...

    • 56 min
    Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5

    Creating Clear Client Communication - with Sarah Vlietstra, ZATO - S2, E5

    Today we join Kirk as he has a conversation with one of ZATO’s very own Senior Paid Search Strategists, Sarah Vlietstra. Sarah was formerly a TTEC employee representing Google to agencies, and thus has a *lot* of experience learning how to connect with clients, and then communicate well. Listen in as Sarah and Kirk chat customer service and how important client communication is to a successful PPC Agency. So sit back, grab a cup of coffee and enjoy our conversation with Sarah.Want to be a gue...

    • 21 min
    Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4

    Should You Use Click Fraud Tools in PPC? - with Ekta Gupta, Witrame - S2, E4

    Ever wondered whether click fraud tools are worth it? Us too! So we had Ekta on to meet her, and quickly learned of her international experience with click fraud tools so thought we would take advantage of that knowledge and share it with you. Come listen to Kirk meet PPCers he doesn't know and chat about their expertise! We chat click fraud, how PPC is like gambling, and even a little about attribution. Want to be a guest on the PPC Ponderings Podcast? Apply here!Interested in PPC help ...

    • 22 min
    Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3

    Google Merchant Center Next, PMax, and Football - with Christopher Bell, Kelkoo Group - S2, E3

    Christopher is a brilliant Ecommerce PPCer based in the UK. He works for Kelkoo Group, and works in Google Merchant Center more than your average joe! In this episode, Kirk and Christopher chat all things about PMax tactics and Google Merchant Center (we even discuss "Next" the... well, next, iteration of the GMC UI). Kirk also learns a little more about Football (but not the American kind) and why Ted Lasso kinda gets it right. Listen in on this chat between two PPCers!Want to be a guest on ...

    • 34 min

Customer Reviews

4.9 out of 5
9 Ratings

9 Ratings

D. Gavin ,

What a Pleasure

Kirk is one of the best around when it comes to PPC. With his new podcast he takes it to the next level. Not only is the content great, but the format is highly entertaining and enjoyable. I love how one can pick their own path: listen to a highly produced episode on a particular topic pulling in quotes and sound bytes from other interviews And/or listen to the individual interviews. Can’t wait for the next episode!

nq614 ,

One of the best in the PPC business

I highly recommend this podcast for anyone in the PPC. Enjoyed the content and flow of the show.

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