PR and guerilla marketing to launch a brand with Pricklee Cactus Water

Dressing up as a giant cactus wasn’t exactly what food founder Kun Yang thought he’d be doing on his off hours from his day job, but that’s exactly what Kun and his cofounders have been doing to introduce Pricklee Cactus Water to the market.  And it’s been working. Pricklee has gained national coverage, has created the start of a cult following  and is making strides to be the first major player in what they see as the next wave of healthy beverages - Cactus Water. Kun opens up about running a food business with friends, getting uncomfortable to get the word out and how being laser focused has helped them launch and grow Pricklee to a point where he’s ready to quit his day job and go full time in the business. 

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