PR Resolution podcast Stella Bayles

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.


I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.


I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.


Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music media experience and has teamed up with music brand partnership expert Joe Belliotti on new book ‘How Music Grows Brands’.


Its the first of its kind and is already an Amazon Best Seller, the book helps PR and marketing teams bring music into strategies and connect with audiences in a way that will drive business. It also helps all parties in the partnership navigate the modern music industry so artist, label, brand and media all benefit.


Our interview covers; How having music as part of your brand strategy is measurable, the difference music can make to a brand’s reputation and and how to navigate shared objectives.


Whether you’re in an agency, a brand team, label side or artist, I’m confident this episode will be hugely helpful!
Special Guests: joe belliotti and Rebecca Jolly.

This episode lifts the lid on data literacy in one of there world’s most well-known agencies; H&K Strategies.


I interview global head of data and analytics - Allison Spray alongside PR Agency One MD James Crawford.


James and I co-wrote two chapters in a recent PRCA paper; ‘Data literacy in PR’. We looked at how to use tech to build confidence and improve data use as well as a chapter on how to build a ‘data culture’ in your team. It was the latter chapter that Allison Spray’s team at H&K was noted as a great example of hiring in data expertise alongside training PR practitioners.


In this interview, we go behind the scenes and get into the detail.


I find out how Allison has increased confidence in data across all H&K teams


We reveal the data team’s interesting recruitment process and the mix of skills and sector-specific backgrounds Allison looks for.


Allison and James share how they work with clients to gain the data and tech they need upfront


Allison also shares tips on how to get started, whether you’re a small team looking to up-skill or planning to to build a data team within an agency


Since the H&K data and analytics team has developed and established the agency has won the most amount of awards ever in a year. Coincidence? or does increasing PR confidence in data work? I’ll let you decide…
Special Guest: Allison Spray.

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment.


Amar spent time at data-football specialists, Squawka. He worked in-house at Budweiser as Head of global football content and then at West Ham United where, as Head of Content, he helped the club grow its audience to a global level across multiple platforms.


Now at MKTG as Vice President of content and communications, Amar and has team are experts at understanding fans on a deeper level and often on a large global scale.


In our chat we explore the latest MKTG research ‘modern fan decoded’ and how a change in fan behaviour in the last few years has changed the sport and entertainment industry.


We talk about the rise in sports professionals and football players specifically being more influential in 'cause awareness' and therefore brand's activity around them.


We look at what generation of fans are more receptive to brand engagement and why the younger generation are demanding more, not just in their experience but how they expect the brand to operate and do better in the world.


This interview is full of wisdom and practical tips on collecting insight and behaviour measurement too.


You can watch the video of this interview on YouTube: https://youtu.be/RqaB_uF1jZU


Follow Amar's sports marketing newsletter and on Twitter:
https://thesportsmarketeer.substack.com/
https://twitter.com/amarjourno
Special Guest: Amar Singh.

AMEC Measurement Month is a time for everyone in Public Relations to level-up their knowledge in evaluation and measurement of comms.


Held in November its the perfect time to learn and refresh your approach ready for new KPIs in a new year.


There are just over 4 weeks of events and content releases from AMEC (Association of Measurement & Evaluation) members and most are available for free to all.


In this special episode of the PR Resolution Podcast I interview the Global Managing Director of AMEC; Johna Burke.



We share the best of the month and what not to miss!
Johna explores common PR measurement challenges you might be facing and directs you to the best resource to fix it
Johna shares the trends in measurement & highlights from AMEC award entries this year


For the full calendar:
https://amecorg.com/measurement-month/measurement-month-2022-events/


For further help on measurement go to:
https://resolution.coveragebook.com/
Special Guest: Johna Burke .

At the time of publish, we are 3 weeks away from the 2022 Fifa World Cup in Qatar. Normally at this stage we’re at the height of World Cup hype, fans are excited about team selections, journalists are reporting from training camps and tabloids are on WAG watch.


This year is very different. Nearly all lead-up stories have been negative; covering the human rights issues, corruption, timing and infrastructure problems.


So what does this mean to the huge World Cup audience? How does this affect the associated brand sponsors? Are there the same news-jacking opportunities for non-official partners?


I interview one the world’s leading experts in sports marketing and brand partnerships; Andy Sutherden to find out.


The former head of International Brand Consulting at CAA (Creative artists agency) and ex global head of sport partnerships and marketing at H&K Strategies, helps us navigate the change in comms strategy, reputation, activation and measurement of one of the most controversial worlds cups in history.


Our interview covers;



The benefits and pitfalls of the £50billion Sponsorship industry
How you should prepare for crisis around this & future World Cups
The Danish sponsor Hummel’s shirt launch & the conflicting stories that have been buried around it
Plus
Andy share his prediction on why several coincidences around this tournament may have set a new template for all future World Cups.


Whether you’re working on a World Cup campaign now, thinking of using it as a hook OR into the game, brands and fans this episode is for you!
Special Guest: Andy Sutherden .

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group 'Dad La Soul'.


From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & in turn helps them beat loneliness, and live happy lives.


Dad La Soul attributes a lot of its growth and success down to PR, and specifically their PR & social impact report that has become popular among funders, partner stakeholders and volunteers.


In this podcast interview Dan shares;



How PR has helped build their network, attract new funding and sign up volunteers
Why Dad La Soul was recently namechecked in parliament
How proving social change from PR coverage for non profits and charities is essential
How a PR report can be adapted into a heavy-hitting social impact report


This podcast is essential-listening for anyone working in-house at agencies specialising in charity, non-profit or community interest movements.


Its has useful tips for anyone targeting parents, and its also definitely an episode for all the dads out there!


Also see:
The measurement webinar: 'How to prove social impact from PR results'



Stella is joined by data analyst and communications measurement expert Kristian Foged to find out how to prove PR efforts contribute to overall charity objectives. Whether you are trying to increase donations, source funding or attract volunteers through PR, this webinar will give you the tools you need to tell your success story. Follow Stella on Twitter @stellabayles
Special Guest: Dan Flanagan .
Links:
The Dad La Soul social impact report