Stella Bayles, author, speaker and director of PR technologies 'CoverageBook' & 'AnswerThePublic', hosts this direct and straight-talking podcast on PR, marketing and communications.
In each episode, Stella explores an emerging topic in Public Relations and with the help of an expert dispels any myths and breaks down the jargon.
Summarised in plain language, this PR podcast is informative, often amusing and always under and hour, so you can be clued up before your next Zoom call.
Meet the PR team increasing the influence of the UK's biggest lifestyle media
Media readership and influence is one of the most important elements of PR planning, but who is responsible for growing that influence?
In this episode I interview Effie Kanyua, the Director of PR & Comms at publisher 'Hearst UK' which includes Harper’s Bazaar, ELLE, Good Housekeeping, Cosmopolitan, Men’s Health and Women’s health, media titles many of us sell-in to!
I ask Effie about her journey from agency consumer comms to her in-house role at one of the world's largest publishers and the flip of objectives in helping to grow media, rather than target it.
How media consumption has changed in the last year
How Hearst media titles have had to adapt & change business objectives
What it means to drive readership to media
The importance of internal comms right now
And how the Hearst UK PR team measures multi-media PR for a diverse set of stakeholders
Effie’s honesty and insight is fascinating. Whether you work agency or in-house this episode is for you.
As always, let me know what you think @stellabayles on Twitter.
Special Guest: Effie Kanyua .
Ethics & doing the right thing in PR
In this episode I interview Anthony Hayes, founder of the Hayes Initiative, based in NYC. We discuss his experience of upholding ethics in public affairs PR, where responsibility lies in mis-information in the media and why following your heart in communications is so important.
Hayes Initiative, a certified LGBTQ-owned and operated public affairs firm, was recently recognized with an honorable mention at the 2021 PRWeek Awards for “Best in Public Affairs”. This was for their work with Time's Up, a charity that supports victims of sexual harassment, and specifically those involved in the Harvey Weinstein case.
Anthony has worked with charities, presidential candidates, members of the U.S. Cabinet, governors, elected officials, law enforcement officials, and high-ranking health and legal professionals… It’s safe to say he has experience in high-pressure and controversial comms.
Anthony shares how PR professionals can bring crisis techniques into every strategy and how to ensure we, as an industry, are not known for fake-news or misinformation.
This episode is for everyone in PR.
Special Guest: Anthony Hayes .
The truth about news site traffic
Understanding how people interact with news and media sites is essential in PR planning and measurement.
It has been an on-going challenge in Public Relations to understand the true volume of people arriving on news sites due to publishers' secrecy on traffic figures. There was further focus on this topic recently, when UK news site, The Guardian reported that The Telegraph online is planning to link journalists’ pay to traffic and popularity of their articles.
So, in this episode, I interview digital communications consultant Andrew Smith on his research into publisher traffic.
-How readers arrive at news stories
-Where the traffic comes from and how they interact on-site
-Publisher traffic growth strategies
-How the ‘pay for views’ model could work and the problems that could come with this
-Traffic and data tools available to journalists and PR people
No matter what country or industry you practise PR in, this episode is relevant to you all.
Special Guest: Andrew Smith .
Who are you talking to?
Understanding your audience is the most important stage in developing PR strategy.
It’s impossible to influence and change opinion without a full understanding of who you are talking to and how they feel. And with more data available than ever before, where on earth do you begin that kind of research?
Step forward Alex Judd, Alex is the head of Impact and Planning at Clarity PR. Alex is passionate about combining the art of communications with the science of research and data.
In this episode we discuss:
The difference between researching B2B and B2C audiences
What we can learn from advertising audience segmentation
How avoid looking for insight in an echo chamber
How to get buy in from stakeholders
How to get started in you’re an audience insight beginner
Special Guest: Alex Judd .
PR without borders
In this episode Stella interviews Brendon Craigie, the co-founder and managing partner of Tyto. A global PR agency that uniquely has a team working across multiple communications disciplines and international borders, without physical offices.
Brendon shares his experience in setting up and running a completely remote global PR agency, not because of lockdown restrictions but because their ‘PR without borders’ strategy truly engages local markets and delivers the best possible results for clients.
As we start 2021 with most PR agencies around the world working with pandemic-led restrictions, Craigie shares Tyto’s challenges but also huge successes in serving their global clients with a team of professionals located in 12 countries.
From team practicalities to VR client meetings, this may just be the PR agency structure of the future.
Stella and Brendon discuss:
The deeper audience understaning of always leading comms on the ground of the location you're targeting
The danger of communications existing in an echo chamber
What technology and processes it takes for a completely remote global PR agency to work
How Tyto hired, manages and motivates a remote team of comms professionals
Special Guest: Brendon Craigie .
Diversity in Public Relations
In this episode Stella interviews Sarah Waddington, founder and curator of the FuturePRoof book series and discusses the latest edition, 'celebrating BME talent'.
Stella and Sarah explore representation in Public Relations, from an inclusivity perspective on the communicators side but also our responsibility in truly understanding, connecting and relating to the public.
As well as curating the FuturePRoof books, Sarah Waddington is managing director of Astute communications, an agency in the north of England. Sarah also led the CIPR's gender policy for many years, improved social mobility within the UK PR industry and is now on the advisory board of The Blueprint, which is part of BME PR Pro mentoring scheme.
The discussion explores:
Diversity and representation in Public Relations
How organisations can attract, retain and nurture diverse talent
How PR can truly connect and relate to the public
Ethics in communications & how much responsibility lies with practitioners vs. media and social platforms
Special Guest: Sarah Waddington .
A must-listen for PR professionals!
Stella is filling a critical need for the public relations profession. Subscribe now; you can thank me later!