Practical Advice for CPA Practitioners: Pricing, Building a Team and Creating an Exit Plan.

Straight Talk About Small Business Success

**Straight Talk CPAs Dives Into Value-Based Pricing with Jody Grunder**
- Introduction of guest Jody Grundon, a pioneer in the accounting industry
- Jody explains the essence of value-based pricing in accounting services
- Discussion on scaling fees based on company size and complexity rather than flat rates

**Evolving Client Relationships and Niche Specialization**
- Transitioning from serving a broad spectrum of clients to niche-focused services
- Emphasis on becoming a thought leader in specific industries to offer more value
- Diving into the virtual CFO concept and how it changed client interactions

**Building a Superstar Remote Team**
- The importance of trust and transparency in remote team management
- Fostering a team culture through consistent communication and retreats
- How virtual teams can create meaningful interactions without a physical workspace

**Navigating Accounting Firm Mergers and Future Planning**
- Jody shares his personal experience with merging his accounting firm
- The significance of aligning with like-minded companies and partners
- Tips for accounting firm owners contemplating retirement and exits

**The CPA Firm Landscape: Now and Beyond**
- Strategies for client retention and delivering promised value
- Dealing with finger-pointing clients and fostering a collaborative relationship
- Upcoming challenges and trends in the accounting industry

Tweetable Quotes:

"Value is not about saving $100,000; it's about what we can replace." - Jody Grunder
"You don't just lose clients over price; it's about the value provided." - Jody Grinder

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