Praestabilis: Excelllence in Marketing

Welcome to Episode 130 of Praestabilis: Excellence in Marketing

In Episode #130 of Praestabilis: Excellence in Marketing the topic is “Social Media: Is it Growing Your Business Or a Waste of Your Valuable Time?” I see too many people wasting their time on social media by sharing things that have no relation to their niche topic in their business and nothing ise for sale.

I recommend that you choose two social media platforms to use for the sole purpose of helping your prospects find and connect with you online. My favorite is X – formerly known as Twitter, and I also use LinkedIn and YouTube as my favorite social media sites to grow my business. Please connect with me on these sites and let me know how I may best serve you as you build and grow your profitable business.

Is your list of what you are willing to do longer than your list of what you don’t want to do? I recommend a mile-long “to-do” list and a daily schedule of no more than four things that you will work on each day in your business.

Find a mentor who believes in you and get started with creating a lifestyle by design that you want and deserve.

I’m recommending James Clear’s “Atomic Habits” – https://ConnieLoves.me/AtomicHabits – as a book to help you alleviate your fears. We all have hopes, dreams, goals, and fears regarding our life experiences. I have found that if we build up our confidence and have faith that everything will turn out in a way that will be beneficial to all, we can continue to move forward without negative effects.

Having an online business requires confidence. These are some questions to ask yourself:

Who will you serve?

What are your prospects pain points?

What’s your idea?

How will it be created, and then delivered?

How will you sell it online?

Creating a simple product or online course is the beginning of living a lifestyle by design. Reach out to me any time at conniegreenhouse at yahoo dot com if you’d like to know more about getting started as an online entrepreneur.

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My first online course back in 2006 was a simple one with three audio trainings and a workbook. Then, I began creating more sophisticated, but not more complicated courses. I’ve used the “Really Simple” branding for many courses at least 25 times, as well as using other terms and phrases based on the keywords I am optimizing for with each new course.

Having your own online course on a topic you want to become known for will give you leverage to grow your business exponentially over time.

It’s interesting to me that we as humans sometimes take things for granted that later on we know we should have appreciated in the moment.

What I’m referring to here is having an online business you can run from home, or from anywhere in the world. There’s a window of opportunity that isn’t always open, and right now this window is wide open to everyone. A lot of it depends upon economic factors. I almost went back to graduate school two years ago to study economics, but decided against it because of the film and television writing I’m pursuing, but that’s a story for another time.

Someone I work closely with had posted this quote from Richard Branson the other day: “Business opportunities are like buses, there’s always another one coming.” This does NOT apply to online business, but instead refers to starting a physical, brick and mortar business. I know several people in both of my cities who borrowed against their homes, cashed out retirement savings, and sold family heirlooms to start businesses in the community, only to go bankrupt a couple of years later.

What I’m saying here is that thi