10 episodes

PRBI: A Constellation of Boutique Agencies Connecting Cultures & Sectors

PRBI Insider prbi

    • Marketing

PRBI: A Constellation of Boutique Agencies Connecting Cultures & Sectors

    Crisis Management in Healthcare PR with David Ball

    Crisis Management in Healthcare PR with David Ball

    This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on September 25th, 2020.
    In this episode, Tarunjeet hosts PRBI member David A. Ball, President, Ball Consulting Group, LLC from Boston where he will speak about Crisis Management in Healthcare PR.
    A seasoned professional, David has over three decades of experience in the field. In the last several months, he has helped many a brand in the healthcare space quickly plan and implement a crisis management plan, controlling the damage to their reputation and building from there.
    After having held several prestigious positions in respected companies, he started his own firm Ball Consulting Group , LLC in 2004. Since then the strategic communications expert with decades of experience in every facet of health care has worked with the best in the business. His expertise includes communication solutions for providers of care. He is frequently engaged as a crisis communications expert across all sectors to handle highly sensitive, complex, and controversial matters and as an adviser to CEOs around the world on PR, marketing, and public policy-related positioning.

    • 54 min
    In Conversation with Judith Huss

    In Conversation with Judith Huss

    This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on September 11th, 2020.
    In this episode, Tarunjeet hosts PRBI member Judith Huss who will speak about 'The PR Industry in Germany'.
    Judith Huss, Founder & Owner, Huss-PR-Consult is based out of Germany and has over 25 years of #experience in the PR and media industry. Following her Master´s degree in German #literature and political science and a brief stint as a trade journalist she quickly went into PR. She started as a PR manager for a film company and later on she joined a Pan-European IT-PR-agency where she quickly rose to the role of the managing director of the Munich office.
    In 2001, Judith started her own boutique #PR agency in Munich Germany, serving the German-speaking region for international clients spanning industries from media to health tech and #consumer goods.
    Listen now to hear her speak on PR in Germany and the way forward for the industry.

    • 55 min
    Legal PR with Cheryl Bame

    Legal PR with Cheryl Bame

    This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on August 28th, 2020.
    In this episode, Tarunjeet hosts Cheryl Bame, Principal of Bame Public Relations (Los Angeles, California, USA) on our Facebook live session.
    Legal PR is an intriguing field that requires an in-depth #understanding of PR and a grasp on the finer nuances of the law. This week Cheryl will share her experience, learnings and key insights with us on this vertical.

    • 52 min
    Entrepreneurship in PR with Paul Furiga

    Entrepreneurship in PR with Paul Furiga

    This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on August 14th, 2020.
    With over 3+ decades of experience in various forms of communication, Paul Furiga is passionate about storytelling.
    Paul’s passion for storytelling inspired him to form WordWrite in 2002 and to write a book on the importance of storytelling in business, Finding Your Capital S Story, which publishes in fall 2020.
    Under his leadership, WordWrite has grown into the Pittsburgh region’s largest independent public relations agency and is a perennial top-ranked firm in the annual O’Dwyer’s national rankings. It has also become the region’s go-to crisis agency. In any given year, the firm handles 12 major crises, two that make the news and 10 that do not. His firm has been awarded several times by reputed organizations for their work and has also appeared in PR News books as case studies ofexcellence.
    To keep an agency not just running but on top of its game, takes courage, perseverance, and vision. Listen now to hear Paul share his experience and insight on how to become a successful PR entrepreneur.

    • 58 min
    Patience, Prudence and Principles: Staying the Course with Lynnette Werning

    Patience, Prudence and Principles: Staying the Course with Lynnette Werning

    This episode is an audio recording of the PRBI Live Session, hosted by Tarunjeet Rattan, which took place on July 31st, 2020.

    In this episode, Tarunjeet hosts Lynnette Werning, Founder Blue Water Communications as she speaks about her unique PR specialization and takes over the reins of the PRBI network as President.

    • 1 hr
    Fake News Part 2

    Fake News Part 2

    This episode of PRBI Insider investigated the timely and important of Fake News: what it is, what it is not, how to avoid it and how to manage it to prevent reputational damage. PRBI past President Lucy Siegel and PR expert and First Amendment attorney Amy Rotenberg share their insights, advice and recommendations.

    • 21 min

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