Preparation With Jeff Morgenstern What's Your Why

In this episode, we talk to Jeff Morgenstern, the founder of Perfect Products a specialized and dynamic nutraceutical company dedicated to the comfort, well-being and performance of top equine athletes. We talk to Jeff about his inspiration to develop his first product and hs path to get there.
Perfect Products is a specialized and dynamic nutraceutical company dedicated to the comfort, well-being and performance of top equine athletes. Founded in 2006 by the Morgenstern family, Perfect Products emerged in response to the growing need for natural nutraceutical solutions in the western and hunter jumper horse show industries. As a horseman himself, founder Jeff Morgenstern began by developing the well-known calming formula line Perfect Prep EQ™, and has since expanded the company into the entity that it is today. Their advisory board of professional horsemen, veterinarians, farriers and scientific researchers assist Perfect Products in researching, developing and testing the formulas. Each Perfect Products formula is designed with a broad spectrum of targeted ingredients to address horses' well-being and produce visible, consistent results.