Press 1 For Nick CX of M Radio

Episode Highlights:Alex Sheridan, Founder of Impaxs, a marketing company that helps B2B companies build world-class brands, and attract clients through video content.
He is an expert in strategy training and coaching for small to medium-sized companies, as well as providing top-notch video editors for businesses. With a keen eye for identifying opportunities and leveraging the power of video content, Alex has helped numerous companies develop custom strategies and execute them with remarkable success.
Today, we dive deep into the world of video content, exploring why it's a game-changer, how to overcome insecurities and the impact it can have on building personal brands and growing businesses.
Key Highlights:- Strategy training and coaching, providing video editors
- Assistance provided: developing custom strategies, execution, training employees, hiring content teams
- Video editor service: recruiting agency supplying full-time video editors
- Importance of video content and its potential
Primary Topic: Getting Started with Video Content
- Starting from zero followers
- Video content consumption trends
- Attracting prospects and pivoting business through video
- Emphasizing the importance of taking initiative and getting started
- Persistence and improvement for success
- Success of top personal brands using video consistently
Primary Topic: Barriers to Creating Video Content
- Insecurities and fear of judgment
- Worries about negative comments and lack of valuable content
- Fear and insecurity as main barriers
Primary Topic:: Observing Trends and Innovating
- Evolution of video creation from square videos to short-form vertical videos
- Importance of staying informed about trends
- Trying new concepts and stepping outside comfort zone
- Testing and adapting content strategies
Primary Topic: Video Content Strategy
- Looking internally and identifying unique perspectives and values
- Considering target audience insights
- Establishing core content pillars
- Using different channels for distribution
- Creating high-quality content and developing workflows
- Building a content bank for consistent posting
Primary Topic: Video as a 24/7 Sales Rep
- Positioning video content as a sales representative
- Custom testimonial videos for selling products/services
- Providing value and demonstrating expertise on social media platforms
- Attracting potential customers and building trust
- Converting prospects through video content
ABOUT NICK GLIMSDAHL
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LISTENER SUPPORT
Purchase Nick’s books: 
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
Apparel: https://www.teepublic.com/user/press-1-for-nick 
Support this show through Buy Me A Coffee

BOOK RECOMMENDATIONS:
Learn about all the guest's book recommendations here: https://press1fornick.com/books/ 
BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ 
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ 
SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/

Anne Pritz, a former aspiring veterinarian, had her career aspirations change to focus on the food industry.

Anne's career path has since been dedicated to working with various food brands, both domestically and internationally, with a focus on supporting franchisees in growing and establishing profitable businesses. She finds immense fulfillment in assisting franchisees and jumped at the opportunity to develop Bobby's Burgers by Bobby Slay into a franchise model. Anne recognizes the potential of expanding Bobby's Burgers nationwide and eventually internationally and is excited to bring this beloved brand to neighborhoods around the world.

[00:01:50] Early aspiration to be a vet; now food-focused career supporting franchisees.
[00:03:39] Bobby's Burgers expanding to non-traditional locations, and franchises.
[00:06:49] Training and listening are essential for success.
[00:12:02] Established businesses match our criteria and culture fit. We learn from established operators and grow.
[00:16:25] Leveraging Bobby Flay to attract repeat customers.
[00:20:26] Training ensures consistent, visually compelling food marketing.
[00:23:20] Leverage tools, influence trends, and use consumer insights.
[00:25:55] Breakthrough content is crucial for attention. Advertising, AI, and technology play a role.
[00:28:20] Secret ingredients: franchisees, operators, menu, training, support.
ABOUT NICK GLIMSDAHL
Subscribe to my weekly newsletterFind me on TwitterFind me on LinkedIn
LISTENER SUPPORT
Purchase Nick’s books: Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
Apparel: https://www.teepublic.com/user/press-1-for-nick 
Support this show through Buy Me A Coffee

BOOK RECOMMENDATIONS:
Learn about all the guests book recommendations here: https://press1fornick.com/books/ 
BROUGHT TO YOU BY:
VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ 
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ 
SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/

Kerry Bodine is the co-author of Outside In and a globally recognized customer experience expert. She founded Bodine & Co. in 2014 on the belief that unified and profitable customer experiences must be built from within — and that requires new ways of working and thinking.


0:41.206 People might know about you

2:45.090  - 5:17.354 Why CX must be built from within the organization 

6:16.947  -  7:37.675 Don’t make decisions based on flawed assumptions 

8:15.106  -  9:17.159 Tell Stories to Solve Problems 

9:46.294  - 11:03.806 The best way to deliver information is through aggregate/real-life storytelling 

11:23.246 - 15:03.345 Get buy-in across the organization by showing how CX impacts business outcomes 

17:25.918 - 20:20.225 Most companies think they deliver a great experience, but customers don't agree. How can they know for sure? 

21:27.869 -  22:28.164 Has your organization delivered on your Mission, Vision, Values / Brand Attributes? 

23:13.948 - 26:01.928 How to get in front of relationship management


ABOUT NICK GLIMSDAHLSubscribe to my weekly newsletterFind me on TwitterFind me on LinkedIn

LISTENER SUPPORT
Purchase Nick’s books: Reasons NOT to Focus on Employee Experience: A Comprehensive GuideApparel: https://www.teepublic.com/user/press-1-for-nick
Support this show through Buy Me A Coffee

BOOK RECOMMENDATIONS:
Learn about all the guests book recommendations here: https://press1fornick.com/books/ 
BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ 
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ 
SPONSORING OPPORTUNITIES:
Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

In this episode, we delve into the remarkable life and wisdom of Horst Schulze, a true luminary in the hospitality industry and a founding member of The Ritz-Carlton Hotel Company. Horst Schulze's profound insights have not only shaped the luxury hospitality landscape but have also empowered individuals and organizations to strive for excellence in every endeavor. Join us as we uncover the essence of excellence through the lens of a visionary leader.
Episode Highlights:


The Early Spark: Ever wondered where Horst's passion for the hotel industry originated? Discover the childhood inspiration that fueled his lifelong dedication.

The Two Sentences that Changed His Life: Explore the pivotal moment when a Maitre d' imparted invaluable wisdom, leading Horst Schulze on the path to excellence.

The Origin of The Ritz-Carlton: Unearth the fascinating story behind the birth of The Ritz-Carlton and how it revolutionized the world of luxury hospitality.

Mindset Mastery:Learn how shifting his mindset and striving for excellence played a pivotal role in Horst's remarkable career growth.

The Power of Emotional Events: Understand why significant emotional events are catalysts for behavioral change and personal growth.

The Maitre d' as a Role Model: Discover why the Maitre d' became an enduring source of inspiration and guidance in Horst Schulze's life.

The Ritz-Carlton's Golden Standards: Explore the secret behind The Ritz-Carlton's success – laminated cards defining their Vision, Mission, Credo, and 20 gold standards.

Making Tough Choices: Delve into the difficult decision Horst made when he had to part ways with his best friend in the pursuit of unwavering standards.

Creating a Sense of Belonging: Learn why Horst believes in not just hiring employees but selecting them, fostering a culture of belonging within an organization.

The Power of Empowerment: Understand how empowering employees is the cornerstone of building trust and delivering exceptional customer service.

Letters of Gratitude: Hear the heartwarming story of how Horst still receives weekly letters from employees, a testament to the lasting impact of his leadership.

Striving for Personal Excellence: Get inspired by Horst's advice to all customer service representatives and individuals seeking excellence.
Join us as we journey through the life and insights of Horst Schulze, a true advocate for excellence, and discover how his wisdom can shape your path to personal and professional greatness. Excellence is not an accident; it's a choice we make every day.
ABOUT NICK GLIMSDAHL
Subscribe to my monthly newsletter
Find Press 1 For Nick on YouTubeFind me on Twitter
Find me on LinkedIn

LISTENER SUPPORT
Purchase Nick’s books: 
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
Apparel: https://www.teepublic.com/user/press-1-for-nick 
Support this show through Buy Me A Coffee
BOOK RECOMMENDATIONS:
Learn about all the guests' book recommendations here: https://press1fornick.com/books/ 
BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ 
SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/ 

Join us on this enlightening episode of Press 1 For Nick as we sit down with Jason Cutter, CEO of Cutter Consulting Group, a renowned expert in mindset and scalability. With an unconventional background in Marine Biology, Jason has not only defied expectations but also redefined success in sales and team building. Through his books, podcasts, and client work, he's on a mission to unlock the secrets to closing deals, increasing earnings, and achieving scalable results.
Episode Highlights:


Unveiling the Sales Journey: Dive into Jason's personal story and discover how he ventured into the world of sales, despite lacking a traditional sales background.

Redefining Perceptions: Explore the intriguing question of whether Jason, like many, once considered "Sales" to be a taboo word and why perceptions around it often need to change.

The Evolution of Sales: Gain insights into how the landscape of sales has evolved since Jason's entry into the field and what that means for today's sales professionals.

The Crucial Focus on Sales Experience: Understand why the Sales Experience takes center stage and why it's a pivotal factor in achieving success in the world of sales.
Join us for a captivating conversation with Jason Cutter, a visionary leader in the realm of sales and scalability, and uncover the transformative power of focusing on the Sales Experience. Discover how you can close deals with finesse, boost your earnings, and create a sustainable path to success. It's time to redefine your perspective on sales and elevate your game.
ABOUT NICK GLIMSDAHL
Subscribe to my weekly newsletter
Find me on Twitter
Find me on LinkedIn
LISTENER SUPPORT
Purchase Nick’s books:
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
Apparel: https://www.teepublic.com/user/press-1-for-nick 
Support this show through Buy Me A Coffee

BOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/ 
BROUGHT TO YOU BY:VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ 
SPONSORING OPPORTUNITIES:Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/

Episode Highlights:
Brad Haley, the Chief Marketing Officer at Dave's Hot Chicken shares his journey with Dave's Hot Chicken, from starting as a consultant to becoming the CMO. 

He discusses the challenges of maintaining the brand's unique identity and quality as it grows rapidly. Brad emphasizes the importance of authenticity and organic content in their marketing strategy, relying on passionate followers and influencers who genuinely love the brand. 

He also shares lessons and strategies he has learned throughout his marketing career, including the significance of taking bold risks and being a business generalist. Nick and Brad discuss the role of data collaboration within the organization and the value of making educated decisions based on strategy and sound thinking. 

Overall, this episode provides insights into the marketing journey of Dave's Hot Chicken and the key qualities of a successful marketer.

Key Highlights:
- Brad Haley's role as Chief Marketing Officer at Dave's Hot Chicken
- Brad's journey with Dave's Hot Chicken
- Brad's previous experience in marketing and culinary strategies
Primary topic: Dave's Hot Chicken and its brand
- Dave's Hot Chicken as a rapidly growing startup
- Unique aspects of the brand, such as the design and decor
- Localized graffiti in each restaurant
- The brand's vision and maintaining a fresh vibe
Primary topic: Marketing strategies and challenges
- The challenge of maintaining the brand's uniqueness and quality as it grows
- Authenticity of the brand's marketing through influencers and creators
- The importance of building a loyal following and cult following
- Taking big swings in marketing and the importance of bravery
- Balancing data-driven marketing with creative strategies
- Collaboration across the organization in sharing and receiving data

ABOUT NICK GLIMSDAHL
Subscribe to my weekly newsletter
Find me on Twitter
Find me on LinkedIn

LISTENER SUPPORTPurchase Nick’s books: 
Reasons NOT to Focus on Employee Experience: A Comprehensive Guide
Apparel: https://www.teepublic.com/user/press-1-for-nick 
Support this show through Buy Me A Coffee

BOOK RECOMMENDATIONS:Learn about all the guests book recommendations here: https://press1fornick.com/books/ 
BROUGHT TO YOU BY:
VDS: They are a client-first consulting firm focused on strategy, business outcomes, and technology. They provide holistic consulting services to optimize your customer contact center, inspiring and designing transformational change to modernize and prepare your business for the future. Learn more: https://www.govds.com/ 
This podcast is under the umbrella of CX of M Radio: https://cxofm.org/Podcast-Shows/ 
SPONSORING OPPORTUNITIES:
Interested in partnering with the Press 1 For Nick podcast? Click here: https://press1fornick.com/lets-talk/