Pricing, Scaling & Thinking Bigger with Robin Waite

Pricing is one of the biggest challenges for VAs, but getting it right is key to building a sustainable business. In this episode, I’m joined by Robin Waite, business coach, pricing expert and author of Take Your Shot, to dive into pricing strategies, scaling without burnout, and why you need to start thinking bigger.   
Robin Waite is the founder of Fearless Business, a keynote speaker, and a bestselling author known for helping business owners take control of their pricing and profitability. In this conversation, we unpack some of the biggest challenges VAs face - undercharging, trading time for money and struggling to scale. 

Robin shares why hourly rates keep VAs stuck and how to transition to pricing models that create stability and long-term success. We also discuss the importance of reviewing your numbers regularly, building a business that works for you (not the other way around), and why taking fearless action is the key to real growth. 

Key Takeaways: 

• Your pricing should reflect the value you bring - not just your time. Learn how to move beyond hourly rates and package your services effectively. 

• Scaling starts with reviewing your numbers. Track key business metrics to ensure profitability and long-term growth. 

• Fearless business owners take action. Growth happens when you push past fear and step into bigger opportunities. 

It takes confidence and clarity to charge what you're worth, scale your business, and create a sustainable future. There’s a lot to take away from my conversation with Robin. 

Look at your pricing and profitability this week. Are you charging enough to build the business and lifestyle you want? If not, identify one step you can take, whether it’s raising your rates, packaging your services or setting clearer financial goals. 

About Robin:  

Robin is the Founder of Fearless Business, an expert on pricing, a regular keynote speaker at business events and the bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot. 

 If you’d like a signed copy of, Take Your Shot, sign up here - https://www.fearless.biz/tys   

Website: https://www.robinwaite.com/ 

YouTube: https://www.youtube.com/RobinMWaite 

LinkedIn: https://linkedin.com/in/RobinMWaite 

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