58 min

Pricing Strategies (ft. Mark Stiving‪)‬ The Exit Plan Podcast

    • Entrepreneurship

Joining us is Dr. Mark Stiving, a passionate advocate for empowering B2B organizations to win more business at higher prices by unlocking the secrets of their buyers’ minds. As a published author, beloved professor, and sought-after speaker, Mark shares invaluable insights on how to strategically price, package, and sell products based on the value they deliver. With a wealth of experience working with organizations of all sizes, he brings practical tools and simple concepts to help businesses understand the value they bring and get paid accordingly. Get ready for a conversation with actionable strategies for achieving better pricing and profitability. 

For over 25 years, Dr. Mark Stiving has been a guiding force for private equity firms and SMB organizations, unlocking the path to increased profits through strategic pricing, packaging, communication, and value-driven sales. Holding a Ph.D. in pricing from U.C. Berkeley, he authored
three influential books: “Impact Pricing - Your Blueprint for Driving Profits,” “Win Keep Grow - How to Price and Package to Accelerate Your Subscription Business,” and “Selling Value - How to Win More Deals at Higher Prices.”

Mark’s diverse career spans pricing, marketing, product management, and private equity dynamics, offering a unique perspective for companies of all sizes and stages. His deep knowledge of buyer behavior informs his understanding, empowering businesses across industries to deliver invincible profits. With a wealth of experience, Mark continues to assist organizations in comprehending their value propositions and securing equitable compensation through practical tools and concepts. Key themes included:
1. Articulating customer value and pricing.
2. Solving customer problems effectively.
3. Value table exercise components.
4. Price segmentation and strategies.
5. Market segmentation understanding.
6. Raising prices with confidence.
7. "Will I" decision importance.


Website: www.impactpricing.com/ 
 Email: mark@impactpricing.com/ 
LinkedIn: https://www.linkedin.com/in/stiving/ 
YouTube: https://www.youtube.com/channel/UCKnZPFHa_GIDSKlHv_jdYgQ 
Podcast: https://podcasts.apple.com/us/podcast/impact-pricing/id1449435549 
Blog: https://impactpricing.com/blog/ 
 

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/ 
Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/ 
Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com 

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
*Some of these links might be affiliate links.  Thank you in advance if you choose to work with one of the companies I believe in.  The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.
Thanks for tuning into this episode of Exit Plan!

Joining us is Dr. Mark Stiving, a passionate advocate for empowering B2B organizations to win more business at higher prices by unlocking the secrets of their buyers’ minds. As a published author, beloved professor, and sought-after speaker, Mark shares invaluable insights on how to strategically price, package, and sell products based on the value they deliver. With a wealth of experience working with organizations of all sizes, he brings practical tools and simple concepts to help businesses understand the value they bring and get paid accordingly. Get ready for a conversation with actionable strategies for achieving better pricing and profitability. 

For over 25 years, Dr. Mark Stiving has been a guiding force for private equity firms and SMB organizations, unlocking the path to increased profits through strategic pricing, packaging, communication, and value-driven sales. Holding a Ph.D. in pricing from U.C. Berkeley, he authored
three influential books: “Impact Pricing - Your Blueprint for Driving Profits,” “Win Keep Grow - How to Price and Package to Accelerate Your Subscription Business,” and “Selling Value - How to Win More Deals at Higher Prices.”

Mark’s diverse career spans pricing, marketing, product management, and private equity dynamics, offering a unique perspective for companies of all sizes and stages. His deep knowledge of buyer behavior informs his understanding, empowering businesses across industries to deliver invincible profits. With a wealth of experience, Mark continues to assist organizations in comprehending their value propositions and securing equitable compensation through practical tools and concepts. Key themes included:
1. Articulating customer value and pricing.
2. Solving customer problems effectively.
3. Value table exercise components.
4. Price segmentation and strategies.
5. Market segmentation understanding.
6. Raising prices with confidence.
7. "Will I" decision importance.


Website: www.impactpricing.com/ 
 Email: mark@impactpricing.com/ 
LinkedIn: https://www.linkedin.com/in/stiving/ 
YouTube: https://www.youtube.com/channel/UCKnZPFHa_GIDSKlHv_jdYgQ 
Podcast: https://podcasts.apple.com/us/podcast/impact-pricing/id1449435549 
Blog: https://impactpricing.com/blog/ 
 

Follow Dana on LinkedIn: https://www.linkedin.com/in/danabrobinson/ 
Follow Dana on Instagram: https://www.instagram.com/danarobinsonofficial/ 
Subscribe to Dana’s weekly newsletter at https://www.danarobinson.com 

If the information in these conversations and interviews have helped you in your business journey, please subscribe to the show, and leave me an honest review.
Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!
*Some of these links might be affiliate links.  Thank you in advance if you choose to work with one of the companies I believe in.  The money I make from your purchase helps to keep the content you enjoy, and rely on to grow your own business, free to you.
Thanks for tuning into this episode of Exit Plan!

58 min