Pricing Strategies (ft. Mark Stiving)

Joining us is Dr. Mark Stiving, a passionate advocate for empowering B2B organizations to win more business at higher prices by unlocking the secrets of their buyers’ minds. As a published author, beloved professor, and sought-after speaker, Mark shares invaluable insights on how to strategically price, package, and sell products based on the value they deliver. With a wealth of experience working with organizations of all sizes, he brings practical tools and simple concepts to help businesses understand the value they bring and get paid accordingly. Get ready for a conversation with actionable strategies for achieving better pricing and profitability. For over 25 years, Dr. Mark Stiving has been a guiding force for private equity firms and SMB organizations, unlocking the path to increased profits through strategic pricing, packaging, communication, and value-driven sales. Holding a Ph.D. in pricing from U.C. Berkeley, he authored three influential books: “Impact Pricing - Your Blueprint for Driving Profits,” “Win Keep Grow - How to Price and Package to Accelerate Your Subscription Business,” and “Selling Value - How to Win More Deals at Higher Prices.” Mark’s diverse career spans pricing, marketing, product management, and private equity dynamics, offering a unique perspective for companies of all sizes and stages. His deep knowledge of buyer behavior informs his understanding, empowering businesses across industries to deliver invincible profits. With a wealth of experience, Mark continues to assist organizations in comprehending their value propositions and securing equitable compensation through practical tools and concepts.

Key themes included:

1. Articulating customer value and pricing.

2. Solving customer problems effectively.

3. Value table exercise components.

4. Price segmentation and strategies.

5. Market segmentation understanding.

6. Raising prices with confidence.

7. "Will I" decision importance.

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Website: www.impactpricing.com/ 

 Email: mark@impactpricing.com/ 

LinkedIn: https://www.linkedin.com/in/stiving/ 

YouTube: https://www.youtube.com/channel/UCKnZPFHa_GIDSKlHv_jdYgQ 

Podcast: https://podcasts.apple.com/us/podcast/impact-pricing/id1449435549 

Blog: https://impactpricing.com/blog/ 

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