Priorities, Myths and Realities of AI in Luxury Goods and Services

AI is here to stay. That is a fact. How the luxury industry, a business segment that has always stood for delivering the best of the best products, services, and client experiences chooses to use AI requires deep consideration. Luxury Institute recently conducted a qualitative survey with 22 luminaries from its Global Luxury Expert Network (GLEN) and asked them to weigh in on the most important initial business uses of AI and the myths luxury brands should confront as they engage with vendors to implement AI. In Luxury Institute's January 2024 white paper, we share their collective responses to critical AI questions.

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