Prioritizing Customer Satisfaction in Product Design (the Kano Model)

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How do you balance customer wants with project constraints? If your customer-facing teammates are saying our customers want this, that and the other thing, which ones do we prioritize over others?

Not all features are equal in the eyes of our customers. And not all features are value-added, either.

In this episode, we delve into how to prioritize customer wants using the powerful Kano Model, a tool that maps customer satisfaction against the implementation of product features.

You'll learn how to differentiate between essential and non-essential features, ensuring that your design truly resonates with your customers. This episode walks through the intricacies of the Kano Model's two-by-two matrix and the different satisfaction levels represented by various lines and curves.

Too complex? We break it down. Prioritize your features based on their impact to the customer using their voice. Then, consider how well you want to implement that in your design using the Kano Model.

Get ready for practical tips and proven strategies to enhance your product’s value while managing cost, time, and design trade-offs. This episode is an introduction to the Kano Model for design.

Visit the podcast blog for a Kano Model and examples to help you put it into practice.

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About me
Dianna Deeney helps product designers work with their cross-functional team to reduce concept design time and increase product success, using quality and reliability methods.

She consults with businesses to incorporate quality within their product development processes. She also coaches individuals in using Quality during Design for their projects.

She founded Quality during Design through her company Deeney Enterprises, LLC. Her vision is a world of products that are easy to use, dependable, and safe – possible by using Quality during Design engineering and product development.